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Broadcast TV Ratings for Friday, March, 23, 2007

CBS’s coverage of the NCAA Tournament gives the network another first place Friday night finish.

CBS finished in first place for the evening with a 6.2/11 household rating, 9.49 million viewers and a 3.2/10 rating among adults 18-49.

  • Last Week:
    • 5.9/10 HH rating [#1]
    • 9.27M viewers [#1]
    • 3.4/10 A18-49 [#t1]
  • 8:00-11:00 p.m.: The NCAA Basketball Tournament (5.9/10 HH rating, 9.27M viewers, 3.4/10 A18-49 rating) remained solid for CBS, growing slightly from last weeks numbers among total audience. Though compared to last year, it was most down most significantly among households (9%) and adults 18-49 (14%).
    • Week-to-week numbers:
      • Households – 5.9/10 to 6.2/11
      • Viewers – 9.27M to 9.49M
      • Adults 18-49 – 3.4/10 to 3.2/10

NBC followed in second place for the evening with a 4.7/8 household rating, 7.05 million viewers and a 2.1/7 rating among adults 18-49.

  • Last Week:
    • 5.5/10 HH Rating [#2]
    • 8.58M viewers [#2]
    • 2.4/7 A18-49 rating [#t1]
  • 8:00 p.m.: The time-period debut of Identity (4.2/8 HH rating, 9.23M viewers, 2.4/8 A18-49 rating) disappointed, drawing a much smaller audience than usual for this time slot. The program was down 2.85M viewers, 28% among households and 36% among adults 18-49 from last week’s 9:00-10:00 p.m. airing.
    • Episode-to-episode numbers (fast nationals, 9:00-10:00 p.m.):
      • Households – 5.8/10 to 4.2/8
      • Viewers – 9.26M to 6.41M
      • Adults 18-49 – 2.8/8 to 1.8/6
    • Week-to-week time slot numbers (vs. the season finale of 1 vs. 100):
      • Households – 5.9/10 to 4.2/8
      • Viewers – 9.23M to 6.41M
      • Adults 18-49 – 2.4/8 to 1.8/6
  • 9:00-11:00 p.m.: Miss USA 2007 (5.0/9 HH rating, 7.37M viewers, 2.2/7 A18-49 rating) was on-par with last years performance, remaining virtually unchanged. The program also showed solid growth throughout the night, peaking in its final half-hour with a 5.6/10 HH rating, 8.41M viewers and a 2.6/8 A18-49 rating.
    • Year-to-year numbers (April 21, 2006):
      • Households – 5.1/9 to 5.0/9
      • Viewers – 7.75M to 7.37M
      • Adults 18-49 – 2.2/7 to 2.2/7

Fox finished in third place for the evening with a 4.3/8 household rating, 6.53 million viewers and a 2.0/7 rating among adults 18-49.

  • Last Week:
    • 4.2/7 HH rating [#4]
    • 6.22M viewers [#4]
    • 2.0/6 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of House (5.0/9 HH rating, 7.74M viewers, 2.4/9 A18-49 rating) gave Fox a very strong performance for the hour. House continues to draw solid repeat numbers, growing an impressive 2.19M viewers, 39% among households and 26% among adults 18-49 over the past three airings.
    • Week-to-week numbers:
      • Households – 3.6/6 to 4.4/8 to 5.0/9
      • Viewers – 5.55M to 6.62M to 7.74
      • Adults 18-49 – 1.9/6 to 2.2/7 to 2.4/9
  • 9:00 p.m.: The news wasn’t nearly as good though for Wedding Bells (3.6/6 HH rating, 5.32M viewers, 1.8/5 A18-49 rating) which dipped again, and had fairly poor retention rates out of its lead-in.
    • Week-to-week numbers:
      • Households – 4.0/7 to 3.6/6
      • Viewers – 5.81M to 5.32
      • Adults 18-49 – 1.9/5 to 1.8/5

ABC followed in fourth place for the evening with a 4.0/7 household rating, 5.77 million total viewers and a 1.8/6 rating among adults 18-49.

  • Last Week:
    • 4.6/8 HH rating [#3]
    • 6.67M viewers [#3]
    • 2.2/7 A18-49 rating [#3]
  • 8:00 p.m.: An encore of Thursday night’s Grey’s Anatomy (3.7/7 HH rating, 5.25M viewers, 1.8/6 A18-49 rating) was about on par with previous performances for the hour.
    • Week-to-week numbers:
      • Households – 4.0/7 to 3.7/7
      • Viewers – 5.93M to 5.25
      • Adults 18-49 – 2.0/6 to 1.8/6
  • 9:00 p.m.: The return of Six Degrees (3.3/6 HH rating, 4.59M viewers, 1.6/5 A18-49 rating) drew horrible numbers. The show failed to build upon its lead-in and was a disastrous fifth place for the hour among households, viewers and adults 18-49. Add in the decline of 2.81M viewers, 35% among households and 48% among adults 18-49 from the last newly aired episode back in November, and this show is all but toast.
    • Episode-to-episode numbers (Thursday, ):
      • Households – 5.1/9 to 3.3/6
      • Viewers – 7.40M to 4.59M
      • Adults 18-49 – 3.1/8 to 1.6/5
    • Week-to-week time slot numbers (vs. a Wife Swap repeat):
      • Households – 3.9/7 to 3.3/6
      • Viewers – 5.63M to 4.59M
      • Adults 18-49 – 2.1/6 to 1.6/5
  • 10:00 p.m.: 20/20 (5.1/9 HH rating, 7.48M viewers, 2.2/7 A18-49 rating), though down from last week, showed great growth from its lead-in and was ABC’s sole bright spot on the evening.
    • Week-to-week numbers:
      • Households – 5.8/10 to 5.1/9
      • Viewers – 8.45M to 7.48M
      • Adults 18-49 – 2.6/8 to 2.2/7

The CW finished in fifth place with a 2.9/5 household rating, 4.70 million total viewers and a 1.7/6 rating among adults 18-49.

  • Last Week:
    • 2.8/5 HH rating [#5]
    • 4.72M viewers [#5]
    • 1.5/5 A18-49 rating [#5]
  • 8:00-10:00 p.m.: WWE Smackdown (2.9/5 HH rating, 4.70M viewers, 1.7/6 A18-49 rating) remained its always dependable self, growing 13% week-to-week among the important A18-49 demographic.
    • Week-to-week numbers:
      • Households – 2.8/5 to 2.9/5
      • Viewers – 4.72M to 4.70M
      • Adults 18-49 – 1.5/5 to 1.7/6

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com