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Broadcast TV Ratings for Wednesday, March 21, 2007

Fox takes another evening, with strong performances for its entire lineup. CBS a close second.

Fox finished in first place for the evening with a 9.5/15 household rating, 15.39 million total viewers and an 5.7/16 rating among adults 18-49.

  • Last Week:
    • Households – 9.4/15 rating [#1]
    • Viewers – 15.01 million [#1]
    • Adults 18-49 – 5.6/15 rating [#1]
  • 8:00 p.m.: Bones (6.6/11 HH rating, 10.30M viewers, 3.4/10 A18-49) was pretty much flat from the week prior, showing slight gains among households and viewers, but down a tick among adults 18-49.  The show also had to settle for second place on the hour, as CBS programmed a special airing of Survivor: Fiji instead of the normal time period occupant Jericho.
    • Week-to-week numbers:
      • Households – 6.4/11 to 6.6/11
      • Viewers – 10.21M to 10.30M
      • Adults 18-49 – 3.5/11 to 3.4/10
  • 9:00 p.m.: A half-hour installment of American Idol (15.8/24 HH rating, 26.34M viewers, 10.1/26 A18-49) remained a solid and powerful first place for the time period and evening, staying consistent with last week’s ratings.
    • Week-to-week numbers:
      • Households – 15.9/25 to 15.8/24
      • Viewers – 25.61M to 26.34M
      • Adults 18-49 – 9.9/26 to 10.1/26
  • 9:30 p.m.: A second special airing of ‘Til Death (9.0/14 HH rating, 14.65M viewers, 5.9/15 A18-49) actually managed to grow slightly from last week’s numbers, perhaps a very good sign for the show and maybe enough to keep it around for another year.  Could this be yet another weak performing show that was saved by American Idol?
    • Week-to-week numbers:
      • Households – 8.9/14 to 9.0/14
      • Viewers – 14.02M to 14.65M
      • Adults 18-49 – 5.7/15 to 5.9/15

CBS followed in second place for the evening with an 8.8/14 household rating, 13.81 million viewers and a 4.2/11 rating among adults 18-49.

  • Last Week:
    • Households –6.4/10 rating [#2]
    • Viewers –9.60 million [#2]
    • Adults 18-49 –2.6/7 rating [#3]
  • 8:00 p.m.: Survivor: Fiji (7.7/13 HH rating, 12.68M viewers, 4.1/12 A18-49 rating) improved the time slot by impressive numbers for CBS, proving stronger ratings are definitely possible in this time slot which CBS has struggled to fill over the years.  Though down some from its more usual audience, the series managed to post gains of 4.92M viewers, 51% among households and 78% among adults 18-49 from last week’s new episode of Jericho (check out the numbers below).
    • Episode-to-episode numbers (Thursday, 3/8/2007):
      • Households – 8.0/12 to 7.7/13
      • Viewers – 13.81M to 12.68M
      • Adults 18-49 – 4.6/12 to 4.1/12
    • Week-to-week time slot numbers (vs. a new episode of Jericho):
      • Households – 5.1/8 to 7.7/13
      • Viewers – 7.76M to 12.68M
      • Adults 18-49 – 2.3/7 to 4.1/12
  • 9:00 p.m.: Criminal Minds (9.7/15 HH rating, 15.13M viewers, 4.3/11 A18-49 rating) returned strongly, as it was up from its last newly aired episode nearly a month ago.  It performed best among adults 18-49 where it was up 10% from that February episode.
    • Episode-to-episode numbers (2/28/2007):
      • Households – 9.2/14 to 9.7/15
      • Viewers – 14.50M to 15.13M
      • Adults 18-49 – 3.9/9 to 4.3/11
  • 10:00 p.m.: CSI: NY (9.1/15 HH rating, 13.63M viewers, 4.1/11 A18-49 rating) ended the evening in first place for CBS, as the procedural was once again able to top Lost among households and viewers.  It was still not able to match the ABC series though among adults 18-49 and it did not return as strongly as Criminal Minds.  Still though, these are great numbers for the show.
    • Episode-to-episode numbers (2/28/2007):
      • Households – 9.3/15 to 9.1/15
      • Viewers – 14.33M to 13.63M
      • Adults 18-49 – 4.4/11 to 4.1/11

ABC finished in third place for the evening with a 5.0/8 household rating, 7.85 million and a 3.2/9 rating among adults 18-49.

  • Last Week:
    • Households – 5.0/8 rating [#3]
    • Viewers – 7.85 million [#3]
    • A18-49 – 3.2/9 rating [#2]
  • 8:00 & 8:30 p.m.: George Lopez (4.3/7 HH rating, 6.25M viewers, 2.1/7 A18-49 rating) was followed by a repeat of According to Jim (4.2/7 HH rating, 6.28M viewers, 2.3/6 A18-49 rating) turned in another average performance, on par with last week’s numbers.
    • Week-to-week numbers (George Lopez)
      • Households – 4.2/7 to 4.3/7
      • Viewers – 6.33M to 6.25M
      • Adults 18-49 – 2.2/7 to 2.1/7
    • Week-to-week numbers (According to Jim — both repeats):
      • Households – 3.8/6 to 4.2/7
      • Viewers – 5.96M to 6.28M
      • Adults 18-49 – 2.3/7 to 2.3/6
  • 9:00 & 9:30 p.m.: Another repeat of According to Jim (3.6/6 HH rating, 5.51M viewers, 2.2/6 A18-49 rating) was followed by a new episode of In Case of Emergency (3.4/5 HH rating, 5.15M viewers, 2.2/6 A18-49 rating).  Not much to say about this hour.  In Case of Emergency did manage to grow some from last week’s episode, but ratings are still dangerously low.
    • Week-to-week numbers (In Case of Emergency):
      • Households – 3.1/5 to 3.4/5
      • Viewers – 4.74M to 5.15M
      • Adults 18-49 – 2.0/5 to 2.2/6
  • 10:00 p.m.: Lost (7.4/12 HH rating, 11.97M viewers, 5.2/14 A18-49 rating) stayed even from the week prior.  A note on the episode:  I loved it!  One of my favorites of the season.  Perhaps if the February episodes were as good as the last four or so, the series would not have lost (pardon the pun) so much of its season 1/2 audience.  Regardless, the show remains a top 10 series among the key A18-49 demo and it was just renewed for a fourth season.
    • Week-to-week numbers:
      • Households – 7.3/13 to 7.4/12
      • Viewers – 12.12M to 11.97M
      • Adults 18-49 – 5.3/14 to 5.2/14

NBC followed in fourth place for the evening with a 4.0/6 household rating, 5.83 million total viewers but was fifth among adults 18-49 with a 1.8/5 rating.

  • Last Week:
    • Households – 4.9/8 rating [#4]
    • Viewers – 7.13 million [#4]
    • A18-49 – 2.1/6 rating [#4]
  • 8:00 p.m.: Returning from hiatus was a new episode of Friday Night Lights (3.8/6 HH rating, 5.46M viewers, 1.8/5 A18-49 rating) and though up slightly from its last newly aired episode, provided a weak start to the evening for NBC.  The show also was unable to match last week’s time slot occupant Dateline NBC.  It was down 2.48M viewers, 34% among households and 22% among adults 18-49 from that episode of ‘Dateline’.
    • Episode-to-episode numbers (2/28/2007):
      • Households – 3.6/6 to 3.8/6
      • Viewers – 5.07M to 5.46M
      • Adults 18-49 – 1.8/5 to 1.8/5
    • Week-to-week numbers (vs. a new Dateline NBC):
      • Households – 5.8/10 to 3.8/6
      • Viewers – 7.94M to 5.46M
      • Adults 18-49 – 2.3/7 to 1.8/5
  • 9:00 p.m.: Crossing Jordan (4.2/7 HH rating, 6.13M viewers, 1.7/4 A18-49 rating) took a dive downward, dropping 1.29M viewers, 18% among households and 19% among adults 18-49 to turn in its weakest performance of the year thus far in this new time slot.
    • Week-to-week numbers:
      • Households – 5.1/8 to 4.2/7
      • Viewers – 7.42M to 6.13M
      • Adults 18-49 – 2.1/6 to 1.7/4
  • 10:00 p.m.: A repeat of Medium (4.0/7 HH rating, 5.91M viewers, 1.8/5 A18-49 rating) ended the evening for NBC with a usual repeat performance.

The CW finished in fifth place with a 2.7/4 household rating, 4.07 million total viewers and it managed to squeak by NBC for fourth among adults 18-49 with a 2.0/7 rating.

  • Last Week:
    • Households – 3.1/5 rating [#5]
    • Viewers – 4.34 million [#5]
    • Adults 18-49 – 2.0/6 rating [#5]
  • 8:00 p.m.: America’s Next Top Model (3.4/6 HH rating, 5.01M viewers, 2.5/7 A18-49 rating) was down from the week prior among households and viewers, but it managed to make up for the loss among overall audience with a slight tick upwards among adults 18-49.  Helping secure a fourth place finish for the network among that key demographic.
    • Week-to-week numbers:
      • Households – 3.7/6 to 3.4/6
      • Viewers – 5.15M to 5.01M
      • Adults 18-49 – 2.4/8 to 2.5/7
  • 9:00 p.m.: A repeat of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (2.1/4 HH rating, 3.13M viewers, 1.4/4 A18-49 rating) was down some from last week’s episode, but it continues to perform better than original episodes of the series (which airs on Tuesday).  Definitely a note-worthy accomplishment.
    • Week-to-week numbers:
      • Households – 2.5/4 to 2.1/4
      • Viewers – 3.53M to 3.13M
      • Adults 18-49 – 1.7/5 to 1.4/4
    • Day-to-day numbers:
      • Households – 2.0/3 to 2.1/4
      • Viewers – 3.04M to 3.13M
      • Adults 18-49 – 1.4/3 to 1.4/4

Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback