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Broadcast TV Ratings for the Week Ending 3/18/2007

Fox comes away with a narrow win against CBS. All five major networks were down compared to the same time frame last year.

Before getting into the ratings data, here are a few show highlights (specials, premieres).

On Wednesday, the special time period airing of ‘Til Death on Fox performed very well, providing a strong boost to the series, possibly just enough to convince Fox to give it another year.

  • Households – 8.8/14 rating, 9.808M
  • Viewers – 5.0 rating, 14.065M
  • Adults 18-49 – 5.8/15 rating,  7.563M

On Thursday, the series premiere of October Road proved to be more compatible out of Grey’s Anatomy than other shows that ABC has positioned in the time slot in the past (Six Degrees and Men in Trees).

  • Households – 9.5/16 rating, 10.540M
  • Viewers – 4.9 rating, 7.326M
  • Adults 18-49 – 5.6/15 rating, 13.928M

Also on Thursday, NBC premiered the Goldblum starring drama Raines to solid ratings.  Though not spectacular, the fact that the show repeated well on Friday (its normal time slot after two weeks on Thursday) may prove to be enough to make the show a mild hit.  One thing to watch for is the rating among adults 18-49.  It is lower than usual for a series premiere.

  • Households – 6.8/12 rating, 7.592M
  • Viewers – 3.7 rating, 10.462M
  • Adults 18-49 – 2.9/8 rating

Compared to the year prior, FOX was up 18% among total households, up 17% among total viewers and up 13% among adults 18-49. CBS was down 15% among total households, down 15% among total viewers and down 11% among adults 18-49. NBC was down 16% among total households, down 17% among total viewers and down 26% among adults 18-49. ABC was down 28% among total households, 31% among total viewers and down 31% among adults 18-49. And finally The CW was down 3% among total households, down 3% among total viewers and down 7% among adults 18-49 (all compared against The WB).

FOX was first for the week in households (7.0/11 rating, 7.74 million), total viewers (4.0/10 rating, 11.35 million) and among adults 18-49 (4.4/12 rating, 5.72 million).

  • Last Week:
    • 8.4/14 household rating, 9.34 million households – [#1]
    • 5.0/13 person 2+ rating, 14.11 million viewers – [#1]
    • 5.6/15 A18-49 rating – 7.26 million demo viewers – [#1]
  • Last Year (March 13-19, 2006):
    • 5.9/9 household rating, 6.55 million households – [#4]
    • 3.4/9 person 2+ rating, 9.66 million viewers – [#4]
    • 3.9/10 A18-49 rating – 5.07 million demo viewers – [#2]
  • Top program
    • American Idol – Tuesday
      • 17.1/27 HH Rating, 19.062M households – [#1]
      • 10.5 P2+ Rating, 29.825M viewers – [#1]
      • 11.7/31 A18-49 Rating, 15.246M demo viewers- [#1]

CBS was second for the week in households (6.9/12 rating, 7.69 million), total viewers (3.8/10 rating, 10.73 million) and among adults 18-49 (3.4/10 rating, 4.47 million).

  • Last Week:
    • 7.0/12 household rating, 7.80 million households – [#2]
    • 3.8/10 person 2+ rating, 10.76 million total viewers – [#2]
    • 2.9/8 A18-49 rating – 3.82 million demo viewers – [#2]
  • Last Year (March 13-19, 2006):
    • 8.2/13 household rating, 9.02 million households – [#1]
    • 4.5/11 person 2+ rating, 12.66 million total viewers – [#1]
    • 3.8/10 A18-49 rating – 5.00 million demo viewers – [#3]
  • Top program
    • Cold Case
      • 9.7/16 HH Rating, 10.830M households – [#5]
      • 5.3 P2+ Rating, 15.092M viewers – [#5]
      • 4.2/10 A18-49 Rating, 5.474M demo viewers – [#13]
        • Two and a Half Men was the network’s highest rated show in this key demo (4.3/11 A18-49 Rating, 5.657M demo viewers [#10]).

NBC was third for the week in households (5.4/9 rating, 6.01 million), total viewers (2.9/8 rating, 8.27 million) and fourth among adults 18-49 (2.5/7 rating, 3.24 million).

  • Last Week:
    • 5.1/8 household rating, 5.65 million households – [#3]
    • 2.8/7 person 2+ rating, 7.93 million total viewers – [#3]
    • 2.6/7 A18-49 rating – 3.44 million demo viewers – [#3]
  • Last Year (March 13-19, 2006):
    • 6.5/10 household rating, 7.16 million households – [#3]
    • 3.6/9 person 2+ rating, 9.97 million total viewers – [#3]
    • 3.4/9 A18-49 rating – 4.37 million demo viewers – [#4]
  • Top Program
    • Deal or No Deal
      • 10.2/16 HH Rating, 11.366M households – [#4]
      • 5.9 P2+ Rating, 16.767M viewers – [#4]
      • 4.8/13 A18-49 Rating, 6.219M demo viewers – [#7]

ABC was fourth for the week in households (5.2/9 rating, 5.77 million), total viewers (2.8/7 rating, 7.86 million) and third among adults 18-49 (2.8/8 rating, 3.70 million).

  • Last Week:
    • 4.5/7 household rating, 5.01 million households – [#4]
    • 2.4/6 person 2+ rating, 6.76 million total viewers – [#4]
    • 2.4/7 A18-49 rating – 3.94 million demo viewers – [#4]
  • Last Year (March 13-19, 2006):
    • 7.2/12 household rating, 7.96 million households – [#2]
    • 4.1/10 person 2+ rating, 11.42 million total viewers – [#2]
    • 4.2/11 A18-49 rating – 5.40 million demo viewers – [#1]
  • Top Program
    • Grey’s Anatomy
      • 14.8/23 HH Rating, 16.433M households – [#3]
      • 8.0 P2+ Rating, 12.677M viewers – [#3]
      • 9.0/23 A18-49 Rating, 11.693M demo viewers – [#3]

The CW was fifth for the week in households (2.1/3 rating, 2.30 million), total viewers (1.1/3 rating, 3.10 million) and among Adults 18-49 (1.2/3 rating, 1.62 million).

  • Last Week:
    • 2.0/3 household rating, 2.19 million households – [#5]
    • 1.1/3 person 2+ rating, 2.99 million total viewers – [#5]
    • 1.2/3 adults 18-49 rating – 1.55 million demo viewers – [#5]
  • Last Year (on The WB –(March 13-19, 2006):
    • 2.1/3 household rating, 2.36 million households – [#5]
    • 1.1/3 person 2+ rating, 3.21 million total viewers – [#5]
    • 1.3/3 adults 18-49 rating – 1.74 million demo viewers – [#5]
  • Top Program
    • America’s Next Top Model
      • 3.8/6 household rating, 4.203M households – [#69]
      • 1.8 P2+ rating, 5.161M viewers – [#78]
      • 2.4/7 A18-49 Rating, 3.134M demo viewers

Top 10 broadcast TV shows for the week of 3/12/2007 to 3/18/2007 in terms of viewers, households and adults 18-49.

Viewers
Person 2+ Rating, Total Viewers

  1. American Idol – Tuesday
    • 10.5, 29,825,000
  2. American Idol – Wednesday
    • 9.2, 26,177,000
  3. Grey’s Anatomy
    • 8.0, 22,677,000
  4. Deal or No Deal
    • 5.9, 16,767,000
  5. Cold Case
    • 5.3, 15,092,000
  6. 60 Minutes
    • 5.1, 14,404,000
  7. CSI: Miami
    • 5.1, 14,361,000
  8. ‘Til Death
    • 5.0, 14,065,000
  9. October Road
    • 4.9, 13,928,000
  10. Without a Trace
    • 4.6, 13,045,000

Households
Household Rating/Share, Total Households

  1. American Idol – Wednesday
    • 17.1/27, 19,062,000
  2. American Idol – Thursday
    • 16.2/25, 18,013,000
  3. Grey’s Anatomy
    • 14.8/23, 16,433,000
  4. Deal or No Deal
    • 10.2/16, 11,366,000
  5. Cold Case
    • 9.7/16, 10,830,000
  6. October Road
    • 9.5/16, 10,540,000
  7. CSI: Miami
    • 9.4/16, 10,501,000
  8. 60 Minutes
    • 9.3/15, 10,350,000
  9. Without a Trace
    • 8.9/17, 9,932,000
  10. ‘Til Death
    • 8.8/14, 9,808,000

Adults 18-49
Adult 18-49 Rating, Total Demo Viewers

  1. American Idol – Tuesday
    • 11.7/31, 15,246,000
  2. American Idol – Wednesday
    • 10.1/26, 13,226,000
  3. Grey’s Anatomy
    • 9.0/23, 11,693,000
  4. ‘Til Death
    • 5.8/15, 7,563,000
  5. October Road
    • 5.6/15, 7,326,000
  6. Lost
    • 5.4/15, 7,072,000
  7. Deal or No Deal
    • 4.8/13, 6,219,000
  8. Are You Smarter Than A 5th Grader?
    • 4.6/13, 6,033,000
  9. 24
    • 4.6/11, 5,952,000
  10. Two and a Half Men
    • 4.3/11, 5,657,000

For those interested in viewing a ratings list of television programs that aired in primetime last week on ABC, CBS, CW, FOX, NBC and UNI, follow this link to be directed to the Los Angeles Times’ calendarlive.com writeup.

Source: Final Numbers data from Nielsen Media Research