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Broadcast TV Ratings for Tuesday, March 20, 2007

Fox had no trouble winning Tuesday night, as American Idol out rates the combined tallies of the other four networks among viewers and adults 18-49.

Fox finished in first place for the evening with a 17.2/26 household rating, 29.43 million total viewers and a 11.6/30 rating among adults 18-49.

  • Last Week:
    • 17.0/27 HH rating [#1]
    • 29.39M viewers [#1]
    • 11.5/31 A18-49 rating [#1]
  • 8:00-10:00 p.m.: A two-hour edition of American Idol (17.2/26 HH rating, 29.43M viewers, 11.6/30 A18-49) was on par with last week’s performance, increasing slightly across the board.  As mentioned in the title, the show out rated the combined totals of the other networks among viewers and adults 18-49.
    • Week-to-week numbers:
      • Households – 17.0/27 to 17.2/26
      • Viewers – 29.39M to 29.43M
      • Adults 18-49 – 11.5/31 to 11.6/30

CBS followed in second place for the evening with a 8.0/13 household rating, 12.65 million viewers and a 3.3/9 rating among adults 18-49.

  • Last Week:
    • 6.2/10 HH rating [#2]
    • 9.47M viewers [#2]
    • 2.5/7 A18-49 rating [#3]
  • 8:00 p.m.: NCIS (9.7/16 HH rating, 15.49M viewers, 3.7/10 A18-49 rating) offered up another solid performance against the Idol juggernaut, holding fairly steady from its last newly aired episode at the end of February.
    • Episode-to-episode numbers (2/27/2007):
      • Households – 10.2/15 to 9.7/16
      • Viewers – 16.16M to 15.49M
      • Adults 18-49 – 3.7/10 to 3.7/9
  • 9:00 p.m.: The Unit (7.3/11 HH rating, 12.04M viewers, 3.4/8 A18-49 rating) though not nearly as strong as its lead-in, fared well also.  Holding firm from its last newly aired episode.  Slight slides among households and viewers were made up for among adults 18-49, where it stayed even.
    • Episode-to-episode numbers (2/27/2007):
      • Households – 7.3/11 to 6.8/11
      • Viewers – 12.87M to 12.04M
      • Adults 18-49 – 3.4/8 to 3.4/8
  • 10:00 p.m.: A repeat of CSI: Crime Scene Investigation (7.0/12 HH rating, 9.95M viewers, 2.6/7 A18-49 rating) provided a solid hour for CBS, second for the time period.
    • Week-to-week time slot numbers (vs. CSI: repeat)
      • Households – 6.0/10 to 7.0/12
      • Viewers – 9.22M to 9.95M
      • Adults 18-49 – 2.9/8 to 2.6/7

NBC finished in third place for the evening with a 4.8/8 household rating, 8.67 million viewers and a 2.1/6 rating among adults 18-49.

  • Last Week:
    • 4.8/8 HH rating [#3]
    • 8.67M viewers [#3]
    • 2.1/6 A18-49 rating [#2]
  • 8:00 p.m.: The sole new episode for the evening on NBC, Dateline (4.1/7 HH rating, 5.83M viewers, 2.0/6 A18-49 rating) gave an average performance. NBC really needs to find something else to put in this time slot.
    • Week-to-week numbers:
      • Households – 3.9/6 to 4.1/7
      • Viewers – 5.63M to 5.83M
      • Adults 18-49 – 2.0/6 to 2.0/6
  • That led into repeats of the two of the Law & Order’s which did okay and on par with their normal repeat numbers.
  • 9:00 p.m.: A repeat of Law & Order: Criminal Intent (4.6/7 HH rating, 6.38M viewers, 1.7/4 A18-49 rating).
  • 10:00 p.m.: A repeat of Law & Order: Special Victims Unit (5.2/9 HH rating, 7.46M viewers, 2.5/7 A18-49 rating).

ABC followed in fourth place for the evening with a 3.7/6 household rating, 5.53 million viewers and a 1.6/4 rating among adults 18-49.

  • Last Week:
    • 3.7/6 HH rating [#4]
    • 5.53M viewers [#4]
    • 1.6/4 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of America’s Funniest Home Videos (3.5/5 HH rating, 5.42M viewers, 1.6/4 A18-49 rating) led off the slow evening for ABC.
    • Week-to-week numbers:
      • Households – 3.4/6 to 3.5/5
      • Viewers – 5.30M to 5.42M
      • Adults 18-49 – 1.5/4 to 1.6/4
  • 9:00 p.m.: An edition of Primetime: The Outsiders (3.4/5 HH rating, 5.03M viewers, 1.7/4 A18-49 rating) lost overall audience from its lead-in, though did manage to creep up a tick among adults 18-49.  Still though, it was off from last week’s episode and continues to be a poor lead-in for Boston Legal.
    • Week-to-week numbers:
      • Households – 3.9/7 to 3.4/5
      • Viewers – 5.57M to 5.03M
      • A18-49 – 1.8/5 to 1.7/4
  • 10:00 p.m.: Returning from hiatus was Boston Legal (6.1/10 HH rating, 9.05M viewers, 2.5/7 A18-49 rating) which was down slightly from its last newly aired episode.  Then again, it grew very nicely from its lead-in (+4.02M viewers, +79% among households and 47% among adults 18-49) and continues to rate well among higher income households (which explains its recent renewal).
    • Episode-to-episode numbers (2/20/2007):
      • Households – 6.2/10 to 6.1/10
      • Viewers – 9.43M to 9.05M
      • Adults 18-49 – 2.6/7 to 2.5/7

The CW finished in fifth place for the evening with a 1.5/2 household rating, 2.29 million viewers and a 0.9/3 rating among adults 18-49

  • Last Week:
    • 1.5/2 HH rating [#5]
    • 2.29M viewers [#5]
    • 0.9/3 A18-49 rating [#4]
  • 8:00 PM: A repeat of Gilmore Girls (1.5/2 HH rating, 2.13M viewers, 0.8/2 A18-49 rating) led off the night for The CW.
  • 9:00 PM: The third week of Pussycat Dolls Present: The Search for the Next Doll (2.0/3 HH rating, 3.04M viewers, 1.4/3 A18-49 rating) regained some lost audience after a big dip last week.  The show was up 520,000 viewers, 18% among households and 27% among adults 18-49.
    • Week-to-week numbers:
      • Households – 1.7/3 to 2.0/3
      • Viewers – 2.52M to 3.04M
      • Adults 18-49 – 1.1/3 to 1.4/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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