Broadcast TV Ratings for Sunday, March 18, 2007

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CBS took first place for the evening on the strength of its overrunning NCAA coverage and its original programming.

CBS finished in first place for the evening with an 8.6/14 household rating, 13.49 million viewers and a 4.0/11 rating among adults 18-49.

• Last Week
  • 8.2/14 HH Rating [#1]
  • 13.15M Viewers [#1]
  • 3.4/9 A18-49 Rating [#2]

• Because NCAA Basketball bled into CBSs primetime lineup, the following ratings and comparisons (as well as the overall numbers above) are based on FINAL nationals (for CBS only).
• 7:00-7:46 p.m.: NCAA Basketball Overrun (7.3/15 HH rating, 11.25M viewers, 4.2/15 A18-49 rating) was strong for CBS, improving upon previous installments this week.
  • Day-to-day numbers (FINALS — Thur, Fri, Sat, Sun):
    • Households – 5.7/10 to 5.6/8 to 6.8/13 to 7.3/15
    • Viewers – 8.72M to 8.78M to 10.92M to 11.25M
    • Adults 18-49 – 3.1/10 to 3.2/11 to 4.1/15 to 4.2/15
• 7:46-8:46 p.m.: 60 Minutes (9.3/15 HH rating, 14.40M viewers, 3.6/10 A18-49 rating) was up 4.10M viewers, 39% among households and an impressive 80% among adults 18-49.
  • Week-to-week numbers (FINALS):
    • Households – 6.7/12 to 9.3/15
    • Viewers – 10.30M to 14.40M
    • Adults 18-49 – 2.0/6 to 3.6/10
• 8:46-9:46 p.m.: The Amazing Race: All-Stars (7.3/11 HH rating, 12.00M viewers, 3.9/10 A18-49 rating) benefited greatly from its improved lead-in, posting gains of 3.08M viewers, 26% among households and 18% among adults 18-49 (season highs).
  • Week-to-week numbers (FINALS):
    • Households – 5.8/9 to 7.3/11
    • Viewers – 9.82M to 12.00M
    • Adults 18-49 – 3.3/9 to 3.9/10
• 9:46-10:46 p.m.: Cold Case (9.7/16 HH rating, 15.09M viewers, 4.2/10 A18-49 rating) was basically even from the week prior.
  • Week-to-week numbers (FINALS):
    • Households – 9.5/15 to 9.7/16
    • Viewers – 15.45M to 15.09M
    • Adults 18-49 – 4.1/10 to 4.2/10
• 10:46-11:46 p.m.: Without a Trace (8.9/17 HH rating, 13.05M viewers, 4.5/13 A18-49 rating) was unable to stay near its season high last week, but was still able to post strong overall numbers.
  • Week-to-week numbers (FINALS) :
    • Households – 11.0/18 to 8.9/17
    • Viewers – 17.53M to 13.05M
    • Adults 18-49 – 4.5/12 to 3.6/11

NBC followed in second place for the evening with a 5.1/8 household rating and 8.12 million viewers, but was a weaker third place among adults 18-49 with a 2.5/7 rating in that demo.

• Last Week:
  • 5.1/8 HH Rating [#3]
  • 8.07M Viewers [#3]
  • 2.4/7 A18-49 Rating [#4]

• 7:00 p.m.: Dateline NBC (4.4/8 HH rating, 6.60M viewers, 1.7/5 A18-49 rating) managed to jump back week after a low last week, showing the most growth among adults 18-49 (+42%).
  • Week-to-week numbers:
    • Households – 3.8/7 to 4.4/8
    • Viewers – 5.59M to 6.60M
    • Adults 18-49 – 1.2/4 to 1.7/5
• 8:00 p.m.: Grease: You’re the One That I Want (4.3/7 HH rating, 6.59M viewers, 1.9/5 A18-49 rating), in its penultimate episode of the season, was up slightly from the week prior (+130,000 viewers, +5% among households and +12% among adults 18-49).
  • Week-to-week numbers:
    • Households -4.1/7 to 4.3/7
    • Viewers – 6.46M to 6.59M
    • A18-49 – 1.7/5 to 1.9/5
• 9:00 p.m.: A repeat of Deal or No Deal (7.2/11 HH rating, 12.04M viewers, 3.6/9 A18-49 rating) performed very strongly, almost even from last week’s new episode to give the network its strongest performance for the evening.
  • Week-to-week time slot numbers (vs. a new Deal or No Deal)
    • Households – 7.6/12 to 7.2/11
    • Viewers – 12.67M to 12.04M
    • Adults 18-49 – 3.7/9 to 3.6/9
• 10:00 p.m.: The Apprentice: Los Angeles (4.6/8 HH rating, 7.23M viewers, 2.8/7 A18-49 rating) was basically even week-to-week, though it did mange to grow ever so slightly among adults 18-49 (+4%).
  • Week-to-week numbers:
    • Households – 4.9/8 to 4.6/8
    • Viewers – 7.59M to 7.23M
    • A18-49 – 2.7/7 to 2.8/7

ABC finished in third place for the evening with a 5.0/8 household rating and 7.92 million viewers, but was a stronger third second place among adults 18-49 with a 2.6/7 rating.

• Last Week:
  • 5.5/9 HH Rating [#2]
  • 8.76M Viewers [#2]
  • 2.9/8 A18-49 Rating [#3]

• ABC decided to air an entire night of repeats, with all shows performing on par with their repeat averages.
• 7:00 p.m.: A repeat of America’s Funniest Home Videos (4.9/9 HH rating, 8.48M viewers, 2.3/7 A18-49 rating).
• 8:00 p.m.: A repeat of Extreme Makeover: Home Edition (6.2/10 HH rating, 10.58M viewers, 3.8/10 A18-49 rating).
• 9:00: A repeat of Desperate Housewives (4.9/8 HH rating, 7.36M viewers, 2.5/6 A18-49 rating).
• 10:00: Brothers & Sisters (3.8/6 HH rating, 5.27M viewers, 1.9/5 A18-49 rating).

Fox followed in fourth place for the evening with a 3.4/5 household rating, 5.12 million viewers and a 2.4/7 rating among adults 18-49.

• Last Week:
  • 5.1/8 HH Rating [#4]
  • 8.57M Viewers [#4]
  • 3.9/11 A18-49 Rating [#3]

• 7:00 p.m. & 7:30 p.m.: A repeat of War at Home (1.9/3 HH rating, 2.66M viewers, 1.0/3 A18-49 rating) was followed by a new episode of War at Home (2.4/4 HH rating, 3.50M viewers, 1.5/5 A18-49 rating) and the hour was expectedly down from the week prior.
  • Week-to-week time slot numbers (NASCAR Overrun):
    • Households – 6.4/12 to 2.1/4
    • Viewers – 11.06M to 3.08M
    • Adults 18-49 – 4.3/14 to 1.2/3
• 8:00 & 8:30 p.m.: A repeat of The Simpsons (4.4/7 HH rating, 6.89M viewers, 3.3/9 A18-49 rating) was followed by a new episode of The Winner (3.3/6 HH rating, 5.51M viewers, 2.7/7 A18-49 rating). The Winner was down heavily in its third week and without the benefit of a new episode of The Simpsons leading into it. The show was down 1.30M viewers, 19.5% among households and 21% among adults 18-49.
  • Week-to-week numbers (The Winner):
    • Households – 4.1/6 to 3.3/6
    • Viewers – 6.81M to 5.51M
    • Adults 18-49 – 3.4/9 to 2.7/7
• 9:00 & 9:30 p.m.: A repeat of Family Guy (4.6/7 HH rating, 7.02M viewers, 3.5/8 A18-49 rating) led into another new episode of The Winner (3.5/5 HH rating, 5.13M viewers, 2.5/6 A18-49 rating). Compared to the week prior, The Winner was down less severely than the previous hour’s episode, showing the most loss among adults 18-49 (-14%). It sure does seem like Fox is anxious to get rid of the series.
  • Week-to-week numbers (The Winner):
    • Households – 3.6/6 to 3.5/5
    • Viewers – 5.64M to 5.13M
    • Adults 18-49 – 2.9/7 to 2.5/6

The CW was left then in fifth place with a 1.4/2 household rating, 1.88 million total viewers and a 0.7/2 rating among adults 18-49.

• Last Week:
  • 1.3/2 HH Rating [#5]
  • 1.85M Viewers [#5]
  • 0.7/2 A18-49 Rating [#5]

• The CW aired another completely repeat filled Sunday evening.
• 7:00 p.m.: An encore of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (1.2/2 HH rating, 1.66M viewers, 0.7/2 A18-49 rating) began the evening for The CW.
  • Week-to-week numbers:
    • Households – 1.1/2 to 1.2/2
    • Viewers – 1.45M to 1.66M
    • Adults 18-49 – 0.6/2 to 0.7/2
• 8:00 p.m.: A repeat of 7th Heaven (1.3/2 HH rating, 1.77M viewers, 0.6/1 A18-49 rating) was weak.
• 9:00 p.m.: And an encore of America’s Next Top Model (1.6/3 HH rating, 2.20M viewers, 0.9/2 A18-49 rating) ended the evening for The CW.
  • Week-to-week numbers:
    • Households – 1.6/3 to 1.6/3
    • Viewers – 2.31M to 2.20M
    • Adults 18-49 – 1.0/2 to 0.9/2

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com