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Broadcast TV Ratings for Sunday, March 18, 2007

CBS took first place for the evening on the strength of its overrunning NCAA coverage and its original programming.

CBS finished in first place for the evening with an 8.6/14 household rating, 13.49 million viewers and a 4.0/11 rating among adults 18-49.

  • Last Week
    • 8.2/14 HH Rating [#1]
    • 13.15M Viewers [#1]
    • 3.4/9 A18-49 Rating [#2]
  • Because NCAA Basketball bled into CBSs primetime lineup, the following ratings and comparisons (as well as the overall numbers above) are based on FINAL nationals (for CBS only).
  • 7:00-7:46 p.m.: NCAA Basketball Overrun (7.3/15 HH rating, 11.25M viewers, 4.2/15 A18-49 rating) was strong for CBS, improving upon previous installments this week.
    • Day-to-day numbers (FINALS — Thur, Fri, Sat, Sun):
      • Households – 5.7/10 to 5.6/8 to 6.8/13 to 7.3/15
      • Viewers – 8.72M to 8.78M to 10.92M to 11.25M
      • Adults 18-49 – 3.1/10 to 3.2/11 to 4.1/15 to 4.2/15
  • 7:46-8:46 p.m.: 60 Minutes (9.3/15 HH rating, 14.40M viewers, 3.6/10 A18-49 rating) was up 4.10M viewers, 39% among households and an impressive 80% among adults 18-49.
    • Week-to-week numbers (FINALS):
      • Households – 6.7/12 to 9.3/15
      • Viewers – 10.30M to 14.40M
      • Adults 18-49 – 2.0/6 to 3.6/10
  • 8:46-9:46 p.m.: The Amazing Race: All-Stars (7.3/11 HH rating, 12.00M viewers, 3.9/10 A18-49 rating) benefited greatly from its improved lead-in, posting gains of 3.08M viewers, 26% among households and 18% among adults 18-49 (season highs).
    • Week-to-week numbers (FINALS):
      • Households – 5.8/9 to 7.3/11
      • Viewers – 9.82M to 12.00M
      • Adults 18-49 – 3.3/9 to 3.9/10
  • 9:46-10:46 p.m.: Cold Case (9.7/16 HH rating, 15.09M viewers, 4.2/10 A18-49 rating) was basically even from the week prior.
    • Week-to-week numbers (FINALS):
      • Households – 9.5/15 to 9.7/16
      • Viewers – 15.45M to 15.09M
      • Adults 18-49 – 4.1/10 to 4.2/10
  • 10:46-11:46 p.m.: Without a Trace (8.9/17 HH rating, 13.05M viewers, 4.5/13 A18-49 rating) was unable to stay near its season high last week, but was still able to post strong overall numbers.
    • Week-to-week numbers (FINALS) :
      • Households – 11.0/18 to 8.9/17
      • Viewers – 17.53M to 13.05M
      • Adults 18-49 – 4.5/12 to 3.6/11

NBC followed in second place for the evening with a 5.1/8 household rating and 8.12 million viewers, but was a weaker third place among adults 18-49 with a 2.5/7 rating in that demo.

  • Last Week:
    • 5.1/8 HH Rating [#3]
    • 8.07M Viewers [#3]
    • 2.4/7 A18-49 Rating [#4]
  • 7:00 p.m.: Dateline NBC (4.4/8 HH rating, 6.60M viewers, 1.7/5 A18-49 rating) managed to jump back week after a low last week, showing the most growth among adults 18-49 (+42%).
    • Week-to-week numbers:
      • Households – 3.8/7 to 4.4/8
      • Viewers – 5.59M to 6.60M
      • Adults 18-49 – 1.2/4 to 1.7/5
  • 8:00 p.m.: Grease: You’re the One That I Want (4.3/7 HH rating, 6.59M viewers, 1.9/5 A18-49 rating), in its penultimate episode of the season, was up slightly from the week prior (+130,000 viewers, +5% among households and +12% among adults 18-49).
    • Week-to-week numbers:
      • Households -4.1/7 to 4.3/7
      • Viewers – 6.46M to 6.59M
      • A18-49 – 1.7/5 to 1.9/5
  • 9:00 p.m.: A repeat of Deal or No Deal (7.2/11 HH rating, 12.04M viewers, 3.6/9 A18-49 rating) performed very strongly, almost even from last week’s new episode to give the network its strongest performance for the evening.
    • Week-to-week time slot numbers (vs. a new Deal or No Deal)
      • Households – 7.6/12 to 7.2/11
      • Viewers – 12.67M to 12.04M
      • Adults 18-49 – 3.7/9 to 3.6/9
  • 10:00 p.m.: The Apprentice: Los Angeles (4.6/8 HH rating, 7.23M viewers, 2.8/7 A18-49 rating) was basically even week-to-week, though it did mange to grow ever so slightly among adults 18-49 (+4%).
    • Week-to-week numbers:
      • Households – 4.9/8 to 4.6/8
      • Viewers – 7.59M to 7.23M
      • A18-49 – 2.7/7 to 2.8/7

ABC finished in third place for the evening with a 5.0/8 household rating and 7.92 million viewers, but was a stronger third second place among adults 18-49 with a 2.6/7 rating.

  • Last Week:
    • 5.5/9 HH Rating [#2]
    • 8.76M Viewers [#2]
    • 2.9/8 A18-49 Rating [#3]
  • ABC decided to air an entire night of repeats, with all shows performing on par with their repeat averages.
  • 7:00 p.m.: A repeat of America’s Funniest Home Videos (4.9/9 HH rating, 8.48M viewers, 2.3/7 A18-49 rating).
  • 8:00 p.m.: A repeat of Extreme Makeover: Home Edition (6.2/10 HH rating, 10.58M viewers, 3.8/10 A18-49 rating).
  • 9:00: A repeat of Desperate Housewives (4.9/8 HH rating, 7.36M viewers, 2.5/6 A18-49 rating).
  • 10:00: Brothers & Sisters (3.8/6 HH rating, 5.27M viewers, 1.9/5 A18-49 rating).

Fox followed in fourth place for the evening with a 3.4/5 household rating, 5.12 million viewers and a 2.4/7 rating among adults 18-49.

  • Last Week:
    • 5.1/8 HH Rating [#4]
    • 8.57M Viewers [#4]
    • 3.9/11 A18-49 Rating [#3]
  • 7:00 p.m. & 7:30 p.m.: A repeat of War at Home (1.9/3 HH rating, 2.66M viewers, 1.0/3 A18-49 rating) was followed by a new episode of War at Home (2.4/4 HH rating, 3.50M viewers, 1.5/5 A18-49 rating) and the hour was expectedly down from the week prior.
    • Week-to-week time slot numbers (NASCAR Overrun):
      • Households – 6.4/12 to 2.1/4
      • Viewers – 11.06M to 3.08M
      • Adults 18-49 – 4.3/14 to 1.2/3
  • 8:00 & 8:30 p.m.: A repeat of The Simpsons (4.4/7 HH rating, 6.89M viewers, 3.3/9 A18-49 rating) was followed by a new episode of The Winner (3.3/6 HH rating, 5.51M viewers, 2.7/7 A18-49 rating). The Winner was down heavily in its third week and without the benefit of a new episode of The Simpsons leading into it. The show was down 1.30M viewers, 19.5% among households and 21% among adults 18-49.
    • Week-to-week numbers (The Winner):
      • Households – 4.1/6 to 3.3/6
      • Viewers – 6.81M to 5.51M
      • Adults 18-49 – 3.4/9 to 2.7/7
  • 9:00 & 9:30 p.m.: A repeat of Family Guy (4.6/7 HH rating, 7.02M viewers, 3.5/8 A18-49 rating) led into another new episode of The Winner (3.5/5 HH rating, 5.13M viewers, 2.5/6 A18-49 rating). Compared to the week prior, The Winner was down less severely than the previous hour’s episode, showing the most loss among adults 18-49 (-14%). It sure does seem like Fox is anxious to get rid of the series.
    • Week-to-week numbers (The Winner):
      • Households – 3.6/6 to 3.5/5
      • Viewers – 5.64M to 5.13M
      • Adults 18-49 – 2.9/7 to 2.5/6

The CW was left then in fifth place with a 1.4/2 household rating, 1.88 million total viewers and a 0.7/2 rating among adults 18-49.

  • Last Week:
    • 1.3/2 HH Rating [#5]
    • 1.85M Viewers [#5]
    • 0.7/2 A18-49 Rating [#5]
  • The CW aired another completely repeat filled Sunday evening.
  • 7:00 p.m.: An encore of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (1.2/2 HH rating, 1.66M viewers, 0.7/2 A18-49 rating) began the evening for The CW.
    • Week-to-week numbers:
      • Households – 1.1/2 to 1.2/2
      • Viewers – 1.45M to 1.66M
      • Adults 18-49 – 0.6/2 to 0.7/2
  • 8:00 p.m.: A repeat of 7th Heaven (1.3/2 HH rating, 1.77M viewers, 0.6/1 A18-49 rating) was weak.
  • 9:00 p.m.: And an encore of America’s Next Top Model (1.6/3 HH rating, 2.20M viewers, 0.9/2 A18-49 rating) ended the evening for The CW.
    • Week-to-week numbers:
      • Households – 1.6/3 to 1.6/3
      • Viewers – 2.31M to 2.20M
      • Adults 18-49 – 1.0/2 to 0.9/2

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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