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Broadcast TV Ratings for the Week Ending 3/11/2007

Fox takes another week on the strength of American Idol and is one of only two networks to post yearly gains.

Compared to the year prior, FOX was up 5% among total households, up 5% among total viewers and even from the year prior among adults 18-49. CBS was down 12% among total households, down 15% among total viewers and down 22% among adults 18-49. NBC was down 7% among total households, down 4% among total viewers and down 5% among adults 18-49. ABC was down 23% among total households, 26% among total viewers and down 11% among adults 18-49. And finally The CW was up 25% among total households, 27% among total viewers and 20% among adults 18-49 (all compared against The WB).


FOX was first for the week in households (8.4/14 rating, 9.34 million), total viewers (5.0/13 rating, 14.11 million) and among adults 18-49 (5.6/15 rating, 7.26 million).

  • Last Week:
    • 8.9/14 household rating, 9.92 million households – [#1]
    • 5.4/13 person 2+ rating, 15.28 million viewers – [#1]
    • 6.2/16 A18-49 rating – 8.04 million demo viewers – [#1]
  • Last Year (March 6-12, 2006):
    • 8.1/13 household rating, 8.91 million households – [#t1]
    • 4.8/12 person 2+ rating, 13.47 million viewers – [#1]
    • 5.6/15 A18-49 rating – 7.26 million demo viewers – [#1]
  • Top program
    • American Idol – Wednesday
      • 16.7/26 HH Rating, 18.554M households – [#1]
      • 10.1 P2+ Rating, 28.550M viewers – [#1]
      • 11.2/30 A18-49 Rating, 14.636M demo viewers- [#1]

CBS was second for the week in households (7.0/12 rating, 7.80 million), total viewers (3.8/10 rating, 10.76 million) and among adults 18-49 (2.9/8 rating, 3.82 million).

  • Last Week:
    • 7.5/12 household rating, 8.40 million households – [#2]
    • 4.2/11 person 2+ rating, 11.81 million total viewers – [#2]
    • 3.3/9 A18-49 rating – 4.15 million demo viewers – [#2]
  • Last Year (March 6-12, 2006):
    • 8.1/13 household rating, 8.91 million households – [#t1]
    • 4.5/11 person 2+ rating, 12.61 million total viewers – [#2]
    • 3.8/10 A18-49 rating – 4.92 million demo viewers – [#2]
  • Top program
    • Without a Trace
      • 11.0/18 HH Rating, 12.228M households – [#7]
      • 6.2 P2+ Rating, 17.530M viewers – [#7]
      • 4.5/12 A18-49 Rating, 5.824M demo viewers – [#14]
        • Survivor: Fiji was the network’s highest rated show in this key demo (4.6/12 A18-49 Rating, 6.028M demo viewers [#12]).

NBC was third for the week in households (5.1/8 rating, 5.65 million), total viewers (2.8/7 rating, 7.93 million) and among adults 18-49 (2.6/7 rating, 3.44 million).

  • Last Week:
    • 5.3/9 household rating, 5.92 million households – [#3]
    • 2.9/7 person 2+ rating, 8.19 million total viewers – [#3]
    • 2.8/7 A18-49 rating – 3.60 million demo viewers – [#4]
  • Last Year (March 6-12, 2006):
    • 5.5/9 household rating, 6.06 million households – [#4]
    • 3.0/8 person 2+ rating, 8.28 million total viewers – [#4]
    • 2.8/7 A18-49 rating – 3.64 million demo viewers – [#4]
  • Top Program
    • Deal or No Deal
      • 11.0/17 HH Rating, 12.231M households – [#6]
      • 6.5 P2+ Rating, 18.394M viewers – [#6]
      • 5.4/14 A18-49 Rating, 7.021M demo viewers – [#8]
        • Heroes was the networks highest rated program in this key demo (6.6/15 A18-49 rating, 8.570M demo viewers – [#6]).

ABC was fourth for the week in households (4.5/7 rating, 5.01 million), total viewers (2.4/6 rating, 6.76 million) and among adults 18-49 (2.4/7 rating, 3.94 million).

  • Last Week:
    • 5.3/9 household rating, 5.88 million households – [#4]
    • 2.9/7 person 2+ rating, 8.12 million total viewers – [#4]
    • 3.0/8 A18-49 rating – 3.94 million demo viewers – [#3]
  • Last Year (March 6-12, 2006):
    • 5.9/10 household rating, 6.52 million households – [#3]
    • 3.3/8 person 2+ rating, 9.12 million total viewers – [#3]
    • 3.4/9 A18-49 rating – 4.42 million demo viewers – [#3]
  • Top Program
    • Extreme Makeover: Home Edition
      • 8.0/13 HH Rating, 8.955M households – [#15]
      • 4.9 P2+ Rating, 13.950M viewers – [#13]
      • 4.9/13 A18-49 Rating, 6.455M demo viewers – [#7]
        • Lost was the networks highest rated program in this key demo (5.6/15 A18-49 rating, 7.285M demo viewers – [#7]).

The CW was fifth for the week in households (2.0/3 rating, 2.19 million), total viewers (1.1/3 rating, 2.99 million) and among Adults 18-49 (1.2/3 rating, 1.55 million).

  • Last Week:
    • 2.1/3 household rating, 2.36 million households – [#5]
    • 1.2/3 person 2+ rating, 3.28 million total viewers – [#5]
    • 1.3/3 adults 18-49 rating – 1.76 million demo viewers – [#5]
  • Last Year (on The WB –(March 6-12, 2006):
    • 1.6/2 household rating, 1.75 million households – [#5]
    • 0.8/2 person 2+ rating, 2.36 million total viewers – [#5]
    • 1.0/3 adults 18-49 rating – 1.29 million demo viewers – [#5]
  • Top Program
    • America’s Next Top Model
      • 3.1/5 household rating, 3.404M households – [#85]
      • 1.6 P2+ rating, 4.461M viewers – [#89]
        • Gilmore Girls was the networks highest rated program in this category (1.6 P2+ rating, 4.470M viewers – [#88]).
      • 2.0/5 A18-49 Rating, 2.612M demo viewers

Top 10 broadcast TV shows for the week of 3/5/2007 to 3/11/2007 in terms of viewers, households and adults 18-49.

Viewers
Person 2+ Rating, Total Viewers

  1. American Idol – Wednesday
    • 10.1, 28,550,000
  2. American Idol – Tuesday
    • 9.9, 27,948,000
  3. American Idol – Thursday
    • 9.7, 27,522,000
  4. House
    • 8.6, 24,402,000
  5. Are You Smarter Than a 5th Grader?
    • 7.3, 20,659,000
  6. Deal or No Deal
    • 6.5, 18,394,000
  7. Without a Trace
    • 6.2, 17,530,000
  8. CSI: Crime Scene Investigation (R)
    • 5.4, 15,451,000
  9. Cold Case
    • 5.4, 15,447,000
  10. Heroes
    • 5.3, 14,896,000

Households
Household Rating/Share, Total Households

  1. American Idol – Wednesday
    • 16.7/26, 18,554,000
  2. American Idol – Thursday
    • 16.0/25, 17,792,000
  3. American Idol – Tuesday
    • 15.9/24, 17,725,000
  4. House
    • 14.1/22, 15,673,000
  5. Are You Smarter Than a 5th Grader? – Wednesday
    • 11.8/18, 13,119,000
  6. Deal or No Deal
    • 11.0/17, 12,231,000
  7. Without a Trace
    • 11.0/18, 12,228,000
  8. CSI: Crime Scene Investigation (R)
    • 10.0/15, 11,093,000
  9. CSI: Miami
    • 9.6/17, 10,746,000
  10. Two and a Half Men
    • 9.5/14, 10,629,000

Adults 18-49
Adult 18-49 Rating, Total Demo Viewers

  1. American Idol – Wednesday
    • 11.2/30, 14,636,000
  2. American Idol – Tuesday
    • 10.9/29, 14,229,000
  3. American Idol – Thursday
    • 10.4/28, 13,542,000
  4. House
    • 9.6/24, 12,571,000
  5. Are You Smarter Than a 5th Grader
    • 8.0/20, 10,445,000
  6. Heroes
    • 6.6/15, 8,570,000
  7. Lost
    • 5.6/15, 7,285,000
  8. Deal or No Deal
    • 5.4/14, 7,021,000
  9. Wedding Bells
    • 5.2/14, 6,748,000
  10. 24
    • 4.9/12, 6,464,000

For those interested in viewing a ratings list of television programs that aired in primetime last week on ABC, CBS, CW, FOX, NBC and UNI, follow this link to be directed to the Los Angeles Times’ calendarlive.com writeup.

Source: Final Numbers data from Nielsen Media Research