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Broadcast TV Ratings for Wednesday, March 14, 2007

Fox packs a 1-2-3 punch, with of their programs taking top honors for their respective time-period. American Idol boosts ‘Til Death.

Fox finished in first place for the evening with a 9.4/15 household rating, 15.01 million total viewers and an 5.6/15 rating among adults 18-49.

  • Last Week:
    • Households – 12.3/19 rating [#1]
    • Viewers – 20.47 million [#1]
    • Adults 18-49 – 8.2/21 rating [#1]
  • 8:00 p.m.: Bones (6.4/11 HH rating, 10.21M viewers, 3.5/11 A18-49) started off the evening for Fox in first place for the hour (a trend that would continue throughout the rest of the night). One thing that is worth noting however was declines episode-to-episode for this series. Though it was still strong overall, you can’t overlook a decline of 2.07M viewers, and 15% among households and adults 18-49 from the last newly aired episode one month ago.
    • Episode-to-episode numbers (2/14/2007):
      • Households – 7.5/12 to 6.4/11
      • Viewers – 12.28M to 10.21M
      • Adults 18-49 – 4.1/11 to 3.5/11
  • 9:00 p.m.: A half-hour installment of American Idol (15.9/25 HH rating, 25.61M viewers, 9.9/26 A18-49) built strongly from its lead-in to take the half-hour and combine with ‘Til Death to take the full hour with ease. The show was, however, down week-to-week, mostly among total viewers (-2.84M) and adults 18-49 (-11%).
    • Week-to-week numbers (vs. last week from 8-9:00 p.m.):
      • Households – 16.7/26 to 15.9/25
      • Viewers – 28.45M to 25.61M
      • Adults 18-49 – 11.1/30 to 9.9/26
  • 9:30 p.m.: A special airing of ‘Til Death (8.9/14 HH rating, 14.02M viewers, 5.7/15 A18-49) benefited greatly from the extra American Idol exposure. The show was up an expectedly large among across all main categories: 8.81M viewers, 170% among households and 148% among adults 18-49. Also, as you can see from below, the series performed better than last week’s series premiere of Wedding Bells, which aired out of an episode of American Idol also.
    • Episode-to-episode numbers (Thursday, 2/15/2007):
      • Households – 3.3/5 to 8.9/14
      • Viewers – 5.21M to 14.02M
      • Adults 18-49 – 2.3/6 to 5.7/15
    • Week-to-week time slot numbers (vs. Wedding Bells series premiere, which aired from 9-10:00 p.m.)
      • Households – 7.9/12 to 8.9/14
      • Viewers – 12.48M to 14.02M
      • Adults 18-49 – 5.2/13 to 5.7/15

CBS followed in second place for the evening with an 6.4/10 household rating and 9.60 million total viewers, but was third among adults 18-49 with a 2.6/7 rating.

  • Last Week:
    • Households -7.4/12 rating [#2]
    • Viewers -11.23 million [#2]
    • Adults 18-49 -3.2/8 rating [#3]
  • 8:00 p.m.: Jericho (5.1/8 HH rating, 7.76M viewers, 2.3/7 A18-49 rating) continues on its downward trend. Not even the benefit of not having to air against ‘Idol’ helped the show, as it hit another series low among households and total viewers.
    • Week-to-week numbers:
      • Households – 5.4/8 to 5.1/8
      • Viewers – 8.22M to 7.76M
      • Adults 18-49 – 2.2/6 to 2.3/7
  • CBS filled their lineup with repeats for the rest of the night, with both shows doing very well.
  • 9:00 p.m.: A repeat of Criminal Minds (7.1/11 HH rating, 10.76M viewers, 2.7/8 A18-49 rating).
  • 10:00 p.m.: A repeat of CSI: NY (7.0/12 HH rating, 10.29M viewers, 2.8/8 A18-49 rating).

ABC finished in third place for the evening with a 5.0/8 household rating and 7.85 million, but was a stronger second among adults 18-49 with a 3.2/9 rating.

  • Last Week:
    • Households – 5.3/8 rating [#3]
    • Viewers – 8.30 million [#3]
    • A18-49 – 3.5/9 rating [#2]
  • 8:00 & 8:30 p.m.: George Lopez (4.2/7 HH rating, 6.33M viewers, 2.2/7 A18-49 rating) and a repeat of According to Jim (3.8/6 HH rating, 5.96M viewers, 2.3/7 A18-49 rating) began the evening off for ABC with typical ratings.
    • Week-to-week numbers (George Lopez)
      • Households – 4.0/6 to 4.2/7
      • Viewers – 5.86M to 6.33M
      • Adults 18-49 – 2.1/6 to 2.2/7
    • Week-to-week numbers (both repeats):
      • Households – 3.6/6 to 3.8/6
      • Viewers – 5.60M to 5.96M
      • Adults 18-49 – 2.1/5 to 2.3/7
  • 9:00 & 9:30 p.m.: According to Jim (3.8/6 HH rating, 5.83M viewers, 2.3/6 A18-49 rating) and In Case of Emergency (3.1/5 HH rating, 4.74M viewers, 2.0/5 A18-49 rating) declined week-to-week, disappointing, considering the solid performances both shows gave last week. According to Jim was down 1.74M viewers, 21% among households and 28% among adults 18-49 while In Case of Emergency paced downwards 1.35M viewers, 24% among households and 26% among adults 18-49.
    • Week-to-week numbers (According to Jim):
      • Households – 4.8/7 to 3.8/6
      • Viewers – 7.57M to 5.83M
      • Adults 18-49 – 3.2/8 to 2.3/6
    • Week-to-week numbers (In Case of Emergency):
      • Households – 4.1/6 to 3.1/5
      • Viewers – 6.09M to 4.74M
      • Adults 18-49 – 2.7/7 to 2.0/5
  • 10:00 p.m.: Unfortunately for Lost (7.3/13 HH rating, 12.12M viewers, 5.3/14 A18-49 rating), it was not able to take advantage of the situation of airing against two repeats. Though it seems to have bottomed out, the slight declines week-to-week mean new series lows.
    • Week-to-week numbers:
      • Households – 7.6/12 to 7.3/13
      • Viewers – 12.34M to 12.12M
      • Adults 18-49 – 5.5/14 to 5.3/14

NBC followed in fourth place for the evening with a 4.9/8 household rating, 7.13 million total viewers and a 2.1/6 rating among adults 18-49.

  • Last Week:
    • Households – 5.1/8 rating [#4]
    • Viewers – 7.62 million [#4]
    • A18-49 – 2.4/6 rating [#4]
  • 8:00 p.m.: A repeat of Dateline NBC (5.8/10 HH rating, 7.94M viewers, 2.3/7 A18-49 rating) kicked off the night for NBC with a strong showing. It performed much stronger than last week’s new episode jumping up 1.77M viewers, 38% among households and 15% among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.2/7 to 5.8/10
      • Viewers – 6.17M to 7.94M
      • Adults 18-49 – 2.0/5 to 2.3/7
  • 9:00 p.m.: Crossing Jordan (5.1/8 HH rating, 7.42M viewers, 2.1/6 A18-49 rating) stayed relatively consistent in most categories, but showed the most decline among adults 18-49, where it was down 12.5%.
    • Week-to-week numbers:
      • Households – 5.3/8 to 5.1/8
      • Viewers – 8.03M to 7.42M
      • Adults 18-49 – 2.4/6 to 2.1/6
  • 10:00 p.m.: A repeat of Medium (4.2/7 HH rating, 6.04M viewers, 2.0/5 A18-49 rating) ended the evening for NBC in third place for the hour.

The CW finished in fifth place with a 3.1/5 household rating, 4.34 million total viewers and a 2.0/6 rating among adults 18-49.

  • Last Week:
    • Households – 2.8/4 rating [#5]
    • Viewers – 4.08 million [#5]
    • Adults 18-49 – 1.8/5 rating [#5]
  • 8:00 p.m.: America’s Next Top Model (3.7/6 HH rating, 5.15M viewers, 2.4/8 A18-49 rating) showed nice gains week-to-week after a dip last week. It was up 720,000 viewers, 23% among households and 20% among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.0/5 to 3.7/6
      • Viewers – 4.43M to 5.15M
      • Adults 18-49 – 2.0/5 to 2.4/8
  • 9:00 p.m.: A repeat of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (2.5/4 HH rating, 3.53M viewers, 1.7/5 A18-49 rating) gave The CW yet another strong repeat performance, as it was amazingly able to do better than Tuesday night (when the episode was a first-run). It might be a good idea for The CW to move new episodes to Wednesday nights. These two shows seem to be extremely compatible.
    • Week-to-week numbers:
      • Households – 2.5/4 to 2.5/4
      • Viewers – 3.72M to 3.53M
      • Adults 18-49 – 1.6/4 to 1.7/5
    • Day-to-day numbers:
      • Households – 1.7/4 to 2.5/4
      • Viewers – 2.52M to 3.53M
      • Adults 18-49 – 1.1/3 to 1.7/5

Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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