Making its first media purchase, Bravo has purchased the rights to TelevisionWithoutPity.com, an online site filled with witty recaps of many television shows, as well as an online community of devoted fans.
The site has been around since 1999 and is a hot spot on the net, hitting about 30 million page views a month. Site founders Sarah Bunting and Tara Ariano will remain with the site to serve as editors.
“TelevisionWithoutPity is an online brand destination for the impassioned and opinionated television viewer, which mirrors the exact attributes of Bravo’s core audience,” [said Lauren Zalaznick, President, Bravo]. “This will broaden the scope of our sites to create a community where smart people with something to say about their favorite shows, past and present, can get together under the umbrella of Bravo’s pop sensibility.”
“We only did this to make our ongoing project of stalking Tim Gunn a bit easier,” joke Bunting and Ariano. “Actually, it’s long been our dream to turn Television Without Pity into the fullest, richest, raddest, all-round best TV site on the internet, and with Bravo’s commitment and creativity behind us, we’re thrilled to start making that happen.”
Financial terms of the deal were not disclosed.
Source: [Bravo Press Release]