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Broadcast TV Ratings for Friday, March, 9, 2007

CBS takes the evening among households and total viewers, while NBC sneaks by for a win among the key adults 18-49 demographic.

CBS finished in first place for the evening with a 6.4/11 household rating and 9.71 million total viewers and was tied for first with NBC among adults 18-49 with a 2.3/7 rating.

  • Last Week:
    • 5.9/10 HH rating [#1]
    • 9.12M viewers [#1]
    • 2.5/8 A18-49 [#1]
  • 8:00 p.m.: A repeat of Ghost Whisperer (5.1/9 HH rating, 7.78M viewers, 2.1/7 A18-49 rating) started off the evening for CBS providing solid ratings given it was a repeat.
  • 9:00 p.m.: Close to Home (6.9/12 HH rating, 10.39M viewers, 2.2/7 A18-49 rating) managed to return pretty much even from where it left off two weeks back, except among adults 18-49 where it was down 12%. The low A18-49 rating may make renewal less of a sure thing, despite the solid 10M+ overall audience.
    • Episode-to-episode numbers (2/23/2007)’
      • Households – 6.8/12 to 6.9/12
      • Viewers – 10.10M to 10.39M
      • Adults 18-49 – 2.5/7 to 2.2/7
  • 10:00 p.m.: Numb3rs (7.3/13 HH rating, 10.97M viewers, 2.7/8 A18-49 rating) was also fairly even among households and total viewers, but like its lead-in, took a slight dip among adults 18-49 (10%). It shouldn’t be any cause for concern though.
    • Episode-to-episode numbers (2/23/2007):
      • Households – 7.3/13 to 7.3/13
      • Viewers – 11.02M to 10.97M
      • Adults 18-49 – 3.0/9 to 2.7/8

NBC followed in second place for the evening with a 5.4/9 household rating and 8.53 million total viewers but managed to tie for first place among adults 18-49 with a 2.4/8 rating.

  • Last Week:
    • 5.5/10 HH Rating [#2]
    • 8.47M viewers [#2]
    • 2.5/8 A18-49 rating [#2]
  • 8:00 p.m.: 1 vs. 100 (5.5/10 HH rating, 8.70M viewers, 2.3/8 A18-49 rating) performed much weaker than usual, suffering most among adults 18-49, where it was down 18% week-to-week. Even still, it was able to take first place for the hour due to weak competition.
    • Week-to-week numbers:
      • Households – 6.2/11 to 5.5/10
      • Viewers – 9.82M to 8.70M
      • Adults 18-49 – 2.8/10 to 2.3/8
  • 9:00 p.m.: The season finale of Las Vegas (5.8/10 HH rating, 9.37M viewers, 2.8/9 A18-49 rating) managed a first place win for the hour among adults 18-49, jumping 12% from the week prior and building from its lead-in by an impressive 22% in the key demo. Performance was on par with last year, with a slight dip among adults 18-49. Keep in mind though that last season’s finale aired during May sweeps.
    • Week-to-week numbers:
      • Households – 5.3/9 to 5.8/10
      • Viewers – 8.17M to 9.37M
      • Adults 18-49 – 2.5/8 to 2.8/9
    • Season finale comparison (5/12/2006)
      • Households – 6.1/11 to 5.8/10
      • Viewers – 9.76M to 9.37M
      • Adults 18-49 – 3.2/10 to 2.8/9
  • 10:00 p.m.: A repeat of Law & Order (5.0/9 HH rating, 7.52M viewers, 2.2/7 A18-49 rating) ended the evening for NBC tied for second in the hour among households.

ABC finished in third place for the evening with a 3.9/7 household rating, 5.57 million total viewers and a 1.8/6 rating among adults 18-49.

  • Last Week:
    • 3.7/7 HH rating [#3]
    • 5.56M viewers [#3]
    • 1.9/6 A18-49 rating [#3]
  • 8:00 p.m.: A repeat of Grey’s Anatomy (3.4/6 HH rating, 4.69M viewers, 1.4/5 A18-49 rating) was flat from the week prior, as ABC has yet to find a suitable schedule of shows on Friday night.
    • Week-to-week numbers:
      • Households – 3.0/5 to 3.4/6
      • Viewers – 4.44M to 4.69M
      • Adults 18-49 – 1.4/5 to 1.4/5
  • 9:00 p.m.: A repeat of Wife Swap (3.3/6 HH rating, 4.82M viewers, 1.8/6 A18-49 rating) remained even from the week prior.
    • Week-to-week numbers:
      • Households – 3.0/5 to 3.3/6
      • Viewers – 4.61M to 4.82M
      • Adults 18-49 – 1.9/6 to 1.8/6
  • 10:00 p.m.: 20/20 (5.0/9 HH rating, 7.19M viewers, 2.3/7 A18-49 rating), the only new program for the alphabet, stayed relatively even from the week prior, managing a second place finish for the hour across the board.
    • Week-to-week numbers:
      • Households – 5.1/9 to 5.0/9
      • Viewers – 7.63M to 7.19M
      • Adults 18-49 – 2.5/8 to 2.3/7

The CW finished in fifth place with a 2.7/5 household rating, 4.58 million total viewers and a 1.4/5 rating among adults 18-49.

  • Last Week:
    • 2.9/5 HH rating [#4]
    • 5.38M viewers [#4]
    • 1.8/5 A18-49 rating [#t4]
  • 8:00 to 10:00 p.m.: WWE Smackdown (2.7/5 HH rating, 4.58M viewers, 1.4/5 A18-49 rating) continues to be a solid performer, despite continued dips among the key A18-49 demographic. It is down 22% in the demo from the 1.8 it registered two weeks ago. Still though, it remains one of The CW’s most consistent performers among households and total viewers and among certain male demographics.
    • Week-to-week numbers:
      • Households – 2.9/5 to 2.7/5
      • Viewers – 4.76M to 4.58M
      • Adults 18-49 – 1.6/5 to 1.4/5

Fox finished in fifth place for the evening with a 3.1/5 household rating and 4.65 million total viewers and tied for fourth among adults 18-49 with a 1.6/5 rating.

  • Last Week:
    • 2.7/5 HH rating [#5]
    • 3.93M viewers [#5]
    • 1.6/5 A18-49 rating [#t4]
  • 8:00 p.m.: A repeat of House (3.6/6 HH rating, 5.55M viewers, 1.9/6 A18-49 rating) gave Fox a better than average performance for the time period, leading into…
  • 8:00 p.m.: A repeat of the series premiere of Wedding Bells in its time period debut (2.6/4 HH rating, 3.75M viewers, 1.3/4 A18-49 rating) which fizzled. I highly doubt this show will make much of a splash when the first new episode in this time slot premieres next week.

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com