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Broadcast TV Ratings for Wednesday, March 7, 2007

American Idol powers Fox to an easy win. Wedding Bells sheds much of that audience though in its premiere.

Fox finished in first place for the evening with a 12.3/19 household rating, 20.47 million total viewers and an 8.2/21 rating among adults 18-49.

  • Last Week:
    • Households – 16.5/25 rating [#1]
    • Viewers – 28.07 million [#1]
    • Adults 18-49 – 11.3/28 rating [#1]
  • 8:00 p.m.: American Idol (16.7/26 HH rating, 28.45M viewers, 11.1/30 A18-49) despite slight dips week-to-week, had no problem defeating its competition.
    • Week-to-week numbers (vs. 8:00-9:30 p.m.):
      • Households – 17.5/26 to 16.7/26
      • Viewers – 29.59M to 28.45M
      • Adults 18-49 – 11.8/30 to 11.1/30
  • 9:00 p.m.: The series premiere of Wedding Bells (7.9/12 HH rating, 12.48M viewers, 5.2/13 A18-49) can certainly be classified as a disappointment, simply because of the weak retention out of American Idol (53% among households, 56% among total viewers and only 47% among adults 18-49). Then again, it may be just the boost the show requires to work on Friday nights, where it moves to next week.
    • Week-to-week time slot numbers (vs. Are You Smarter Than a 5th Grader? Series Premiere, which aired from 9:30 to 10:00 p.m.)
      • Households – 13.5/20 to 7.9/12
      • Viewers – 23.50M to 12.48M
      • Adults 18-49 – 9.8/23 to 5.2/13

CBS followed in second place for the evening with an 7.4/12 household rating and 11.23 million total viewers, but was third among adults 18-49 with a 3.2/8 rating.

  • Last Week:
    • Households -8.1/13 rating [#2]
    • Viewers -12.53 million [#2]
    • Adults 18-49 -3.6/9 rating [#2]
  • 8:00 p.m.: Jericho (5.4/8 HH rating, 8.22M viewers, 2.2/6 A18-49 rating) continues to struggle against the AI juggernaut, well behind its Fall 2006 numbers. If it continues to do this poorly, it will most likely not make it to a second season.
    • Week-to-week numbers:
      • Households – 5.6/9 to 5.4/8
      • Viewers – 8.69M to 8.22M
      • Adults 18-49 – 2.4/6 to 2.2/6
  • 9:00 p.m.: A repeat of Criminal Minds (9.0/14 HH rating, 13.84M viewers, 3.9/10 A18-49 rating) showed remarkable strength, just barely losing steam from last week’s new episode. It was down only 1.01M viewers, 4% among households and 2.5% among adults 18-49. That is quite a noteworthy accomplishment.
    • Week-to-week numbers (vs. a Repeat of Criminal Minds):
      • Households – 9.4/14 to 9.0/14
      • Viewers – 14.85M to 13.84M
      • Adults 18-49 – 4.0/10 to 3.9/10
  • 10:00 p.m.: A repeat of CSI: NY (7.8/13 HH rating, 11.64M viewers, 3.5/9 A18-49 rating) ended the evening for CBS in first for the hour among households, but second among total viewers and adults 18-49.

ABC finished in third place for the evening with a 5.3/8 household rating and 8.30 million, but was a stronger second among adults 18-49 with a 3.5/9 rating.

  • Last Week:
    • Households – 4.7/7 rating [#4]
    • Viewers – 7.61 million [#3]
    • A18-49 – 3.2/8 rating [#3]
  • 8:00 & 8:30 p.m.: George Lopez (4.0/6 HH rating, 5.86M viewers, 2.1/6 A18-49 rating) and a repeat of According to Jim (3.6/6 HH rating, 5.60M viewers, 2.1/5 A18-49 rating) began the evening for ABC in its usual position. One thing that should be noted was that the repeat of ATJ managed to improve upon the weekly performance of the now pulled Knights of Prosperity (check out the numbers below).
    • Week-to-week numbers (George Lopez)
      • Households – 3.9/6 to 4.0/6
      • Viewers – 6.13M to 5.86M
      • Adults 18-49 – 2.2/6 to 2.1/6
    • Week-to-week time slot numbers (vs. a New Knights of Prosperity):
      • Households – 2.9/4 to 3.6/6
      • Viewers – 4.24M to 5.60M
      • Adults 18-49 – 1.7/4 to 2.1/5
  • 9:00 & 9:30 p.m.: According to Jim (4.8/7 HH rating, 7.57M viewers, 3.2/8 A18-49 rating) and In Case of Emergency (4.1/6 HH rating, 6.09M viewers, 2.7/7 A18-49 rating) managed to make good gains week-to-week, with According to Jim showing the most improvement (+2.46M, +45% among households and adults 18-49). In Case of Emergency likely benefited due to the improvement of its lead-in.
    • Week-to-week numbers (According to Jim):
      • Households – 3.3/5 to 4.8/7
      • Viewers – 5.11M to 7.57M
      • Adults 18-49 – 2.2/5 to 3.2/8
    • Week-to-week numbers (In Case of Emergency):
      • Households – 3.1/5 to 4.1/6
      • Viewers – 4.62M to 6.09M
      • Adults 18-49 – 2.0/5 to 2.7/7
  • 10:00 p.m.: Lost (7.6/12 HH rating, 12.34M viewers, 5.5/14 A18-49 rating) continues to stay consistent, though it did dip to a new series lows. It’s also a bit of a disappointment in that it failed to gain any ground against a repeat of CSI: NY.
    • Week-to-week numbers:
      • Households – 7.6/13 to 7.6/12
      • Viewers – 12.77M to 12.34M
      • Adults 18-49 – 5.7/15 to 5.5/14

NBC followed in fourth place for the evening with a 5.1/8 household rating, 7.62 million total viewers and a 2.4/6 rating among adults 18-49.

  • Last Week:
    • Households – 5.0/8 rating [#3]
    • Viewers – 7.39 million [#4]
    • A18-49 – 2.1/5 rating [#5]
  • 8:00 p.m.: Dateline NBC (4.2/7 HH rating, 6.17M viewers, 2.0/5 A18-49 rating) gave the network slight gains for the time slot.  This program is quickly becoming NBC’s go-to series for some reason.  Whenever there is an open slot on the schedule they seem intent on filling it with an hour of Dateline.
    • Week-to-week time slot numbers (vs. a new Friday Night Lights):
      • Households – 3.6/6 to 4.2/7
      • Viewers – 5.13M to 6.17M
      • Adults 18-49 – 1.8/5 to 2.0/5
  • 9:00 p.m.: The time period debut of Crossing Jordan (5.3/8 HH rating, 8.03M viewers, 2.4/6 A18-49 rating) benefited from the move, more so among households (+23%) and total viewers (+1.29M).  It seems like the move was a good idea.
    • Episode-to-episode numbers (2/25/2007):
      • Households – 4.3/7 to 5.3/8
      • Viewers – 6.74M to 8.03M
      • Adults 18-49 – 2.3/5 to 2.4/6
    • Week-to-week time slot numbers (vs. Deal or No Deal):
      • Households – 6.1/9 to 5.3/8
      • Viewers – 9.34M to 8.03M
      • Adults 18-49 – 2.5/6 to 2.4/6
  • 10:00 p.m.: Medium (5.8/10 HH rating, 8.78M viewers, 3.0/8 A18-49 rating) also improved week-to-week, perhaps siphoning off viewers from CBS, which aired a repeat of CSI: NY.
    • Week-to-week numbers:
      • Households – 5.3/9 to 5.8/10
      • Viewers – 7.68M to 8.78M
      • Adults 18-49 – 2.5/6 to 3.0/8

The CW finished in fifth place with a 2.8/4 household rating, 4.08 million total viewers and a 1.8/5 rating among adults 18-49.

  • Last Week:
    • Households – 1.9/3 rating [#5]
    • Viewers – 3.12 million [#5]
    • Adults 18-49 – 1.4/4 rating [#5]
  • 8:00 p.m.: America’s Next Top Model (3.0/5 HH rating, 4.43M viewers, 2.0/5 A18-49 rating) took a bit of a dive from its season premiere last week, dropping 930,000 viewers, 17% among households and 20% among adults 18-49.  Still though, this is a solid performance for the network and the show continues to do extremely well among the networks key demographics.
    • Week-to-week numbers:
      • Households – 3.6/6 to 3.0/5
      • Viewers – 5.36M to 4.43M
      • Adults 18-49 – 2.5/6 to 2.0/5
  • 9:00 p.m.: A repeat of the series premiere of Pussycat Dolls Present: The Search for the Next Doll (2.5/4 HH rating, 3.72M viewers, 1.6/4 A18-49 rating) did very well, barely below last nights premiere (2.6/4 HH rating, 3.90M viewers, 1.7/4).  This is a very noteworthy feat for the show.

Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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