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Broadcast TV Ratings for Tuesday, March 6, 2007

Though down week-to-week, Fox’s American Idol and House have no trouble against a mostly repeat filled lineup. Solid debut for Pussycat Dolls Present: The Search for the Next Doll.

Fox finished in first place for the evening with a 15.1/23 household rating, 26.17 million total viewers and a 10.3/26 rating among adults 18-49.

  • Last Week:
    • 16.6/25 HH rating [#1]
    • 29.47M viewers [#1]
    • 11.9/29 A18-49 rating [#1]
  • 8:00 p.m.: American Idol (16.0/24 HH rating, 27.80M viewers, 10.9/29 A18-49), though down somewhat considerably from the week prior (-2.63M viewers, -6% among households and -10% among adults 18-49), was still far and away the nights most watched and highest rated program. Perhaps American just isn’t as interested in what many consider a very weak field of men?
    • Week-to-week numbers:
      • Households – 17.1/26 to 16.0/24
      • Viewers – 30.43M to 27.80M
      • Adults 18-49 – 12.1/30 to 10.9/29
  • 9:00 p.m.: House (14.2/22 HH rating, 24.53M viewers, 9.6/24 A18-49) was down as well, just like its lead-in, but still pulled in very respectable numbers for an easy first place finish for the hour.
    • Week-to-week numbers:
      • Households – 14.8/22 to 14.2/22
      • Viewers – 26.57M to 24.53M
      • Adults 18-49 – 11.2/27 to 9.6/24

CBS followed in second place for the evening with a 6.3/10 household rating and 9.57 million total viewers, but was third among adults 18-49 with a 2.2/6 rating.

  • Last Week:
    • 8.4/13 HH rating [#2]
    • 13.18M viewers [#2]
    • 3.4/9 A18-49 rating [#2]
  • A repeat filled night (save for one show), did very well for CBS. It speaks volumes to the strength of CBS’s lineup when it can do so well just by programming repeats.
  • 8:00 p.m.: A repeat of NCIS (8.0/12 HH rating, 12.47M viewers, 2.6/7 A18-49 rating).
  • 9:00 p.m.: A repeat of The Unit (5.1/8 HH rating, 7.67M viewers, 1.8/4 A18-49 rating).
  • 10:00 p.m.: 48 Hours Mystery (5.8/10 HH rating, 8.56M viewers, 2.4/7 A18-49 rating), the only new episode for CBS, was second for the hour.
    • Week-to-week time slot numbers (vs. Criminal Minds Repeat)
      • Households – 6.9/11 to 5.8/10
      • Viewers – 10.52M to 8.56M
      • Adults 18-49 – 3.1/8 to 2.4/7

NBC finished in third place for the evening with a 5.3/8 household rating and 7.62 million total viewers, but was able to slightly pull ahead of CBS for second among adults 18-49 with a 2.3/6 rating.

  • Last Week:
    • 6.2/10 HH rating [#3]
    • 9.04M viewers [#3]
    • 3.0/8 A18-49 rating [#3]
  • 8:00 p.m.: Dateline (4.6/7 HH rating, 6.61M viewers, 2.2/6 A18-49 rating) was basically flat from the week prior, with slight gains.
    • Week-to-week numbers:
      • Households – 4.3/6 to 4.6/7
      • Viewers – 6.10M to 6.61M
      • Adults 18-49 – 2.2/6 to 2.2/6
  • That led into repeats of the two of the Law & Order’s, which both managed respectable numbers, given the situation.
  • 9:00 p.m.: A repeat of Law & Order: Criminal Intent (5.0/8 HH rating, 7.12M viewers, 2.0/5 A18-49 rating).
  • 10:00 p.m.: A repeat of Law & Order: Special Victims Unit (6.3/11 HH rating, 9.12M viewers, 2.8/8 A18-49 rating).

ABC followed in fourth place for the evening with a 4.1/7 household rating and 6.12 million total viewers, but had to settle for fifth among adults 18-49 with a 1.8/5 rating.

  • Last Week:
    • 4.7/7 HH rating [#4]
    • 7.11M viewers [#4]
    • 2.2/6 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of America’s Funniest Home Videos (3.7/6 HH rating, 5.80M viewers, 1.7/4 A18-49 rating) stayed flat from the week prior.
    • Week-to-week numbers:
      • Households – 3.3/5 to 3.7/6
      • Viewers – 5.81M to 5.80M
      • Adults 18-49 – 1.8/5 to 1.7/4
  • 9:00 p.m.: An edition of Primetime: The Outsiders (4.6/7 HH rating, 6.75M viewers, 2.2/6 A18-49 rating), though weak overall, managed to grow from its lead-in across the board (+950,000 viewers, +24% among households and +29% among adults 18-49).
    • Week-to-week numbers:
      • Households – 3.7/6 to 4.6/7
      • Viewers – 5.41M to 6.75M
      • A18-49 – 2.1/5 to 2.2/6
  • 10:00 p.m.: A repeat of Boston Legal (4.1/7 HH rating, 5.81M viewers, 1.5/4 A18-49 rating) ended the evening for ABC, with a weak third place finish.

The CW was in fifth place for the evening with a 2.8/4 household rating and 4.17 million total viewers, but thanks to the solid debut of ‘Dolls’ the freshman network managed a fourth place finish among adults 18-49 with a 1.9/5 rating.

  • Last Week:
    • 2.2/3 HH rating [#5]
    • 3.41M viewers [#5]
    • 1.5/4 A18-49 rating [#5]
  • 8:00 PM: Gilmore Girls (3.0/5 HH rating, 4.44M viewers, 2.0/5 A18-49 rating) was able to post gains from the week prior, providing a strong starting point for the new CW series…
    • Week-to-week numbers:
      • Households – 2.8/4 to 3.0/5
      • Viewers – 4.07M to 4.44M
      • A18-49 – 1.8/5 to 2.0/5
  • 9:00 PM: Pussycat Dolls Present: The Search for the Next Doll (2.6/4 HH rating, 3.90M viewers, 1.7/4 A18-49 rating) debuted to solid numbers, well ahead of last week’s episode of Veronica Mars (+1.16M viewers, +53% among households and 55% among adults 18-49). Retention was good out of Gilmore Girls with 87% among households, 88% among total viewers and 85% among adults 18-49. It’ll be very interesting to see how the show performs next week when it faces a two-hour edition of American Idol without the benefit of a New episode of Gilmore Girls leading into it.
    • Week-to-week time slot numbers (vs. Veronica Mars):
      • Households – 1.7/3 to 2.6/4
      • Viewers – 2.74M to 3.90M
      • A18-49 – 1.1/3 to 1.7/4

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com