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2012 Presidential Election

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Broadcast TV Morning Show Ratings for The Week Ending February 25th

NBC’s The Today Show took another ratings win among all three main categories.

Here are the average ratings for the week of February 19th to February 25th with the change from the week prior in parentheses (ranked by total viewers).
NBC – The Today Show
5,740,000 total viewers (-520,000 viewers)
4.4/15 HH rating (-0.4 rating points)
2,770,000 A25-54 viewers

ABC – Good Morning America
4,990,000 total viewers (-44,000 viewers)
3.8/13 HH rating (-0.4 rating points)
2,220,000 A25-54 viewers

CBS – The Early Show
3,030,000 total viewers (-41,000 viewers)
2.3/8 HH rating (-04 rating points)
1,210,000 A25-54 viewers

Source: [Nielsen Media Research]

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