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Broadcast TV Ratings for Sunday, March 4, 2007

With the return of Desperate Housewives and Brothers & Sisters, ABC takes the evening among households, viewers and adults 18-49. Debut of The Winner so-so, re-shuffled NBC lineup performs better than week’s past.

ABC finished in first place for the evening with a 8.5/13 household rating, 13.59 million total viewers and a 5.1/13 rating among adults 18-49.

  • Last Week:
    • 20.1/30 HH Rating [#1]
    • 33.71M Viewers [#1]
    • 11.7/27 A18-49 Rating [#1]
  • 7:00 p.m.: America’s Funniest Home Videos (5.7/10 HH rating, 9.68M viewers, 2.9/9 A18-49 rating) returned strong, increasing its audience and was first for the time hour among adults 18-49.
    • Episode-to-episode numbers (2/18/2007):
      • Households – 5.1/9 to 5.7/10
      • Viewers – 9.00M to 9.68M
      • Adults 18-49 – 2.8/8 to 2.9/9
  • 8:00 p.m.: Extreme Makeover: Home Edition (8.6/13 HH rating, 14.63M viewers, 5.3/13 A18-49 rating) also grew from its last newly aired episode, posting gains across the board, with the exception of adults 18-49, where it was slightly down. Still though, its rating was strong enough for an easy first place for the hour.
    • Episode-to-episode numbers (2/18/2007):
      • Households – 7.8/12 8.6/13
      • Viewers – 14.15M to 14.63M
      • Adults 18-49 – 5.4/14 to 5.3/13
  • 9:00: Desperate Housewives (11.7/17 HH rating, 18.26M viewers, 7.4/17 A18-49 rating) continued the trend for ABC, first for the time period. It was pretty much even from its last newly aired episode, though it did register a slight boost among adults 18-49.
    • Episode-to-episode numbers (2/18/2007):
      • Households – 11.7/18 to 11.7/17
      • Viewers – 18.51M to 18.26M
      • Adults 18-49 – 7.0/17 to 7.4/17
  • 10:00: Brothers & Sisters (8.1/13 HH rating, 11.78M viewers, 4.7/12 A18-49 rating) ended the evening in second place for the alphabet among total households and viewers, but was able to manage a first place finish among adults 18-49.
    • Episode-to-episode numbers (2/18/2007):
      • Households – 7.7/13 to 8.1/13
      • Viewers – 11.28M to 11.78M
      • Adults 18-49 – 4.4/11 to 4.7/12

CBS followed in second place for the evening with a 8.1/13 household rating, 12.91 million total viewers and a 3.3/8 rating among adults 18-49.

  • Last Week
    • 5.3/8 HH Rating [#3]
    • 8.26M Viewers [#3]
    • 2.1/5 A18-49 Rating [#3]
  • 7:00 p.m.: 60 Minutes (8.4/14 HH rating, 12.99M viewers, 2.5/7 A18-49 rating) grew a respectable 3.75M viewers, 38% among households and 47% among adults 18-49. Much of that boost had to do with the fact that the news program went up against ABC’s Oscar coverage last week.
    • Week-to-week numbers:
      • Households – 6.1/10 to 8.4/14
      • Viewers – 9.24M to 12.99M
      • Adults 18-49 – 1.7/4 to 2.5/7
  • 8:00 p.m.: The Amazing Race: All-Stars (6.3/10 HH rating, 10.74M viewers, 3.7/9 A18-49 rating), also free and clear from the Oscar coverage, All Stars grew 2.56M viewers, 29% among households and 28% among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.9/7 to 6.3/10
      • Viewers – 8.18M to 10.74M
      • Adults 18-49 – 2.9/6 to 3.7/9
  • 9:00 p.m.: Cold Case (8.3/12 HH rating, 13.20M viewers, 3.3/8 A18-49 rating) was able to snag a second place finish for the hour, up solidly from its last newly aired episode.
    • Episode-to-episode numbers (2/18/2007):
      • Households – 7.4/12 to 8.3/12
      • Viewers – 11.60M to 13.20M
      • Adults 18-49 – 2.9/7 to 3.3/8
  • 10:00 p.m.: Without a Trace (9.6/16 HH rating, 14.70M viewers, 3.9/10 A18-49 rating) was also up compared to its last newly aired episode, and pretty impressively at that, to snag a first place finish for the hour among households and viewers. Growth was 3.28M viewers, 28% among households and 30% among adults 18-49.
    • Episode-to-episode numbers (2/18/2007):
      • Households – 7.5/13 to 9.6/16
      • Viewers – 11.42M to 14.70M
      • Adults 18-49 – 3.0/8 to 3.9/10

NBC finished in third place for the evening with a 4.8/8 household rating and 7.47 million total viewers, but was a weaker fourth among adults 18-49 with a 2.4/6 rating.

  • Last Week:
    • 3.4/5 HH Rating [#4]
    • 5.09M Viewers [#4]
    • 1.6/4 A18-49 Rating [#4]
  • 7:00 p.m.: Dateline NBC (4.1/7 HH rating, 5.82M viewers, 1.7/5 A18-49 rating) took a slight uptick week-to-week, showing the most improvement among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.5/6 to 4.1/7
      • Viewers – 5.01M to 5.82M
      • Adults 18-49 – 1.2/3 to 1.7/5
  • 8:00 p.m.: Grease: You’re the One That I Want (4.2/6 HH rating, 6.21M viewers, 1.8/5 A18-49 rating) also benefited from a slight increase week-to-week.
    • Week-to-week numbers:
      • Households -3.0/4 to 4.2/6
      • Viewers – 4.59M to 6.21M
      • A18-49 – 1.5/3 to 1.8/5
  • 9:00 p.m.: The time period debut of Deal or No Deal (6.7/10 HH rating, 10.99M viewers, 3.3/7 A18-49 rating) was a solid third place for the hour across the board, and easily improved upon its original time period occupant (check the numbers below):
    • Week-to-week numbers:
      • Households – 3.8/6 to 6.7/10
      • Viewers – 6.04M to 10.99M
      • Adults 18-49 – 2.3/6 to 3.3/7
  • 10:00 p.m.: And the time period debut of The Apprentice: Los Angeles (4.3/7 HH rating, 6.56M viewers, 2.7/7 A18-49 rating) benefited slightly from its new and improved lead-in. It grew 520,000 viewers, 13% among households and 17% among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.8/6 to 4.3/7
      • Viewers – 6.04M to 6.56M
      • A18-49 – 2.3/6 to 2.7/7

Fox followed in fourth place for the evening with a 3.9/6 household rating and 6.48 million total viewers but was a stronger third among adults 18-49 with a 3.1/8 rating.

  • Last Week:
    • 5.4/8 HH Rating [#2]
    • 9.31M Viewers [#2]
    • 4.1/9 A18-49 Rating [#2]
  • 7:00 p.m. & 7:30 p.m.: A repeat of American Dad (2.4/4 HH rating, 3.79M viewers, 1.7/5 A18-49 rating) was followed by the time period debut of The War at Home (2.7/4 HH rating, 4.31M viewers, 2.0/6 A18-49 rating). ‘War at Home’ showed no signs of improvement in its new home, then again it was only leading out of a repeat, and it did manage to grow. We’ll see how future episodes do.
    • Episode-to-episode numbers (The War at Home — Thurs, 2/15/2007):
      • Households – 3.0/5 to 2.7/4
      • Viewers – 4.79M to 4.31M
      • Adults 18-49 – 2.2/6 to 2.0/6
  • 8:00 & 8:30 p.m.: The Simpsons (5.3/8 HH rating, 9.09M viewers, 4.2/11 A18-49 rating) was followed by the series debut of The Winner (4.3/7 HH rating, 7.10M viewers, 3.5/8 A18-49 rating). The Simpsons was on par with its season average, providing a strong enough lead-in for the series premiere of The Winner, which managed to retain 77% of its households, 78% of its viewers and 83% of its audience among adults 18-49. If it is able to stay at that level, Fox should be content. Then again, if it does worse like we’ll see below…
    • Episode-to-episode numbers (The Simpsons — 2/18/2007):
      • Households – 5.2/8 to 5.3/8
      • Viewers – 8.74M to 9.09M
      • Adults 18-49 – 4.2/11 to 4.2/11
  • 9:00 & 9:30 p.m.: Family Guy (5.2/8 HH rating, 8.52M viewers, 4.4/10 A18-49 rating) led into another new episode of The Winner (3.8/6 HH rating, 6.07M viewers, 3.1/7 A18-49 rating) and the results this time were not as solid. Retention for The Winner was a bit weaker at 73% among households, 71% among total viewers and 70% among adults 18-49. Not poor by any stretch of the imagination (especially among adults 18-49), but not great. Family Guy was even from its last newly aired episode.
    • Episode-to-episode numbers (Family Guy — 2/18/2007):
      • Households – 5.0/8 to 5.2/8
      • Viewers – 8.53M to 8.52M
      • Adults 18-49 – 4.3/10 to 4.4/10

The CW was left then in fifth place with a 1.6/3 household rating, 2.31 million total viewers and a 0.9/2 rating among adults 18-49.

  • Last Week:
    • 1.5/2 HH Rating [#5]
    • 2.20M Viewers [#5]
    • 0.8/2 A18-49 Rating [#5]
  • The CW programmed repeats for the entire evening.
  • 7:00 & 7:30 p.m.: Back-to-back repeats of the now canceled Reba (1.7/3 HH rating, 2.52M viewers, 0.9/3 A18-49 rating).
    • Week-to-week numbers (7:00 – 8:00 p.m.):
      • Households – 1.9/3 to 1.7/3
      • Viewers – 2.90M to 2.52M
      • Adults 18-49 – 1.0/3 to 0.9/3
  • 8:00 p.m.: An encore of the season premiere of America’s Next Top Model (1.6/2 HH rating, 2.21M viewers, 0.9/2 A18-49 rating) ended the evening.

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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