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Broadcast TV Ratings for Friday, March, 2, 2007

Even though it ran an entire night of repeats, CBS still managed to come away with the win among total households and viewers and tied for first among adults 18-49.

CBS finished in first place for the evening with a 5.9/10 household rating and 9.12 million total viewers and was tied for first with NBC among adults 18-49 with a 2.5/8 rating.

  • Last Week:
    • 6.9/12 HH rating [#1]
    • 10.21M viewers [#1]
    • 2.7/8 A18-49 [#1]
  • CBS programmed repeats for the entire evening and each show did remarkably well compared to first-run episodes the week prior.  Both Ghost Whisperer and Close to Home drew adult 18-49 numbers even to last week.
  • 8:00 p.m.: Ghost Whisperer (5.9/11 HH rating, 9.00M viewers, 2.7/9 A18-49 rating).
  • 9:00 p.m.: Close to Home (6.5/11 HH rating, 9.81M viewers, 2.5/8 A18-49 rating).
  • 10:00 p.m.: Numb3rs (5.6/10 HH rating, 8.54M viewers, 2.2/7 A18-49 rating).

NBC followed in second place for the evening with a 5.5/10 household rating and 8.47 million total viewers but managed to tie for first place among adults 18-49 with a 2.5/8 rating.

  • Last Week:
    • 5.7/10 HH Rating [#2]
    • 8.67M viewers [#2]
    • 2.5/8 A18-49 rating [#2]
  • 8:00 p.m.: 1 vs. 100 (6.2/11 HH rating, 9.82M viewers, 2.8/10 A18-49 rating) was the bright spot for the night for NBC, coming away as the evenings top rated show among total viewers and households as well as adults 18-49.
    • Week-to-week numbers:
      • Households – 5.8/10 to 6.2/11
      • Viewers – 9.00M to 9.82M
      • Adults 18-49 – 2.4/8 to 2.8/10
  • 9:00 p.m.: The recently renewed Las Vegas (5.3/9 HH rating, 8.17M viewers, 2.5/8 A18-49 rating) stayed even from the week prior tying for first among adults 18-49 for the hour, but failing to move past a repeat of Close to Home, having to settle for second place among total households and viewers.
    • Week-to-week numbers:
      • Households – 5.4/9 to 5.3/9
      • Viewers – 8.35M to 8.17M
      • Adults 18-49 – 2.5/7 to 2.5/8
  • 10:00 p.m.: Though third for the hour, a repeat of Law & Order (5.0/9 HH rating, 7.32M viewers, 2.1/6 A18-49 rating) proved the veteran drama is still a solid performer for the network in repeats.

ABC finished in third place for the evening with a 3.7/7 household rating, 5.56 million total viewers and a 1.9/6 rating among adults 18-49.

  • Last Week:
    • 4.2/7 HH rating [#3]
    • 6.07M viewers [#3]
    • 2.0/6 A18-49 rating [#3]
  • 8:00 p.m.: A repeat of Grey’s Anatomy (3.0/5 HH rating, 4.44M viewers, 1.4/5 A18-49 rating) dropped somewhat significantly from the week prior.
    • Week-to-week numbers:
      • Households – 3.8/7 to 3.0/5
      • Viewers – 5.52M to 4.44M
      • Adults 18-49 – 1.8/6 to 1.4/5
  • 9:00 p.m.: An hour of Wife Swap (3.0/5 HH rating, 4.61M viewers, 1.9/6 A18-49 rating) held to its lead-ins audience, but took a dip week-to-week among households and total viewers.
    • Week-to-week numbers (vs. 20/20):
      • Households – 4.2/7 to 3.0/5
      • Viewers – 6.07M to 4.61M
      • Adults 18-49 – 1.9/6 to 1.9/6
  • 10:00 p.m.: 20/20 (5.1/9 HH rating, 7.63M viewers, 2.5/8 A18-49 rating) was ABC’s only strong spot on the hour, coming in second place among total households and viewers and first place for the hour among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.6/8 to 5.1/9
      • Viewers – 6.62M to 7.63M
      • Adults 18-49 – 2.2/7 to 2.5/8

The CW finished in fifth place with a 2.9/5 household rating, 4.76 million total viewers and a 1.6/5 rating among adults 18-49.

  • Last Week:
    • 3.2/6 HH rating [#5]
    • 5.38M viewers [#5]
    • 1.8/5 A18-49 rating [#5]
  • 8:00 to 10:00 p.m.: WWE Smackdown (2.9/5 HH rating, 4.76M viewers, 1.6/5 A18-49 rating) was strong enough to push The CW ahead of Fox for fourth place for the second week in a row.
    • Week-to-week numbers:
      • Households – 3.2/6 to 2.9/5
      • Viewers – 5.38M to 4.76M
      • Adults 18-49 – 1.8/5 to 1.6/5

Fox finished in fifth place for the evening with a 2.7/5 household rating and 3.93 million total viewers and tied for fourth among adults 18-49 with a 1.3/4 rating.

  • Last Week:
    • 3.0/5 HH rating [#4]
    • 4.44M viewers [#4]
    • 1.8/6 A18-49 rating [#4]
  • 8:00 p.m.: Though it moved Fox to fifth place for the second week in a row, the 37th Annual NAACP Awards (2.7/5 HH rating, 3.93M viewers, 1.3/4 A18-49 rating) were actually up slightly across the board (830,000 viewers, 17% among households and 8% among adults 18-49).
    • Year-to-year numbers (3/3/2006):
      • Households – 2.3/4 to 2.7/5
      • Viewers – 3.10M to 3.93M
      • Adults 18-49 – 1.2/3 to 1.3/4

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

 

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