The My Network TV experiment has hit a snag. The network announced on Thursday that it will no longer be airing scripted programming, and instead focus on reality based television.
In a story at TVWeek, MNTV President Greg Meidel discussed the reasoning.
“We’re not developing anything scripted at this time,” said MyNetwork President Greg Meidel. “We don’t have one scripted project, other than telenovelas that have already been produced.”
Instead, Mr. Meidel said the News Corp.-owned network, which has struggled to draw audiences with its telenovela content since launching last fall, is in discussions with top reality producers to acquire new shows.
Mr. Meidel was blunt about his reasons for dropping scripted content.
“The five major networks spend enormous amounts on development and I don’t think we can outdo what they do in [comedies] ‘Family Guy’ or ‘Two and a Half Men,’ or [dramas] ‘House’ or ‘Grey’s Anatomy,'” he said. “But I think there’s some great reality projects out there that are available.”
Since debuting in September, the network has only been able to average 800,000 viewers per telecast of their telenovelas.
The last of the telenovelas (American Heiress and Saints & Sinners) will air next month on Tuesday’s and Wednesdays, while mixed martial-arts fighting (MMA) will begin on Mondays, with movie nights on Thursday and Fridays.