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ABC Gets Involved in Cavemen Project

You know those “So easy a caveman can do it” Geico ads? Well Variety is reporting that ABC has apparently seen plenty from the short ads to decide there is enough material there to develop a comedy around.

The trade reports that Cavemen “will focus on three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta”.

The project, from ABC TV Studio, will be written by Joe Lawson who is appropriately enough the advertiser behind the “Caveman” ads as well as a few other Geico commercials.

From the site:

The single-camera laffer pilot is based on the Geico ads that promote the insurance company’s Web site as so user-friendly that even “a caveman could do it.” The spots follow cavemen in modern settings, reacting with offense to the derogatory slogan. In one, a Geico spokesman apologizes and takes the Neanderthals out to dinner.

Other blurbs include the sensitive, modern cavemen peeved at the offending slogan while encountering Geico ads in everyday life, including the airport.

Source: [Variety]ABC developing ‘Cavemen’