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Broadcast TV Ratings for Wednesday, February 28, 2007

FOX hold offs the competition for another American Idol fueled evening and Are You Smarter Than a 5th Grader? remains steady day-to-day. The CW’s returning America’s Next Top Model returns even with previous season openers to give the network a stronger than average performance, and fourth place for the evening among adults 18-49.

Fox finished in first place for the evening with a 16.5/25 household rating, 28.07 million total viewers and an 11.3/28 rating among adults 18-49.

  • Last Week:
    • Households – 17.3/26 rating [#1]
    • Viewers – 30.33 million [#1]
    • Adults 18-49 – 12.2/31 rating [#1]
  • 8:00 p.m.: A 90 minute edition of American Idol (17.5/26 HH rating, 29.59M viewers, 11.8/30 A18-49) remained strong overall, dipping slight from last week’s push over 30M, though still far and away the nights top draw.
    • Week-to-week numbers (vs. 8:00-10:00 p.m.):
      • Households – 17.3/26 to 17.5/26
      • Viewers – 30.33M to 29.59M
      • Adults 18-49 – 12.2/31 to 11.8/30
  • 9:30 p.m.: The second episode of Are You Smarter Than a 5th Grader? (13.5/20 HH rating, 23.50M viewers, 9.8/23 A18-49) held steady from the day prior, seemingly doing well enough to stick around and be an effective lead-out for American Idol.
    • Day-to-day numbers (fast nationals):
      • Households – 14.8/22 to 13.5/20
      • Viewers – 26.57M to 23.50M
      • Adults 18-49 – 11.2/27 to 9.8/23

CBS followed in second place for the evening with an 8.1/13 household rating, 12.53 million total viewers and a 3.6/9 rating among adults 18-49.

  • Last Week:
    • Households –8.2/13 rating [#2]
    • Viewers –12.39 million [#2]
    • Adults 18-49 –3.5/9 rating [#2]
  • 8:00 p.m.: Jericho (5.6/9 HH rating, 8.69M viewers, 2.4/6 A18-49 rating) once again struggled against American Idol. Though it didn’t lose audience from the week prior, the A18-49 rating is cause for concern, especially when it had previously been hitting around a 3.0 in the demo. In CBS’s continuing quest to reach a younger demo, they may decide against renewing this series. Time will only tell if they stick with it.
    • Week-to-week numbers:
      • Households – 5.7/9 to 5.6/9
      • Viewers – 8.65M to 8.69M
      • Adults 18-49 – 2.4/6 to 2.4/6
  • 9:00 p.m.: Criminal Minds (9.4/14 HH rating, 14.85M viewers, 4.0/10 A18-49 rating) is remaining steady against the ratings juggernaut that is American Idol (and 5th Grader in this case for the second half-hour). It was the evenings top draw for CBS among total households and viewers.
    • Week-to-week numbers:
      • Households – 9.5/14 to 9.4/14
      • Viewers – 14.44M to 14.85M
      • Adults 18-49 – 4.0/9 to 4.0/10
  • 10:00 p.m.: CSI: NY (9.2/15 HH rating, 14.04M viewers, 4.3/11 A18-49 rating) continues to hold up well against its new time period competition in Lost. Despite slight drops among households and total viewers, it may up for them with its A18-49 rating, which was up 5% week-to-week. Still though, its quite behind ABC among that key demo.
    • Week-to-week numbers:
      • Households – 9.3/15 to 9.2/15
      • Viewers – 14.08M to 14.04M
      • Adults 18-49 – 4.1/11 to 4.3/11

ABC followed in fourth place for the evening with a 4.7/7 household rating, but was a stronger third place among total viewers with 7.61 million and adults 18-49 with a 3.2/8 rating.

  • Last Week:
    • Households – 4.8/8 rating [#3]
    • Viewers – 7.77 million [#3]
    • A18-49 – 3.3/8 rating [#3]
  • 8:00 & 8:30 p.m.: George Lopez (3.9/6 HH rating, 6.13M viewers, 2.2/6 A18-49 rating) and Knights of Prosperity (2.9/4 HH rating, 4.24M viewers, 1.7/4 A18-49 rating) are hovering around the same area week-to-week, failing to provide much of a starting point for ABC on the evening.
    • Week-to-week numbers (George Lopez)
      • Households -3.9/6 to to 3.9/6
      • Viewers – 5.92M to 6.13M
      • Adults 18-49 – 2.2/6 to 2.2/6
    • Week-to-week numbers (Knights of Prosperity):
      • Households – 2.8/4 to 2.9/4
      • Viewers – 4.17M to 4.24M
      • Adults 18-49 – 1.6/4 to 1.7/4
  • 9:00 & 9:30 p.m.: The returning from hiatus episodes of According to Jim (3.3/5 HH rating, 5.11M viewers, 2.2/5 A18-49 rating) and In Case of Emergency (3.1/5 HH rating, 4.62M viewers, 2.0/5 A18-49 rating) failed to deliver in their returns. Firstly, According to Jim was way down from its last newly aired episode (2.60M viewers, 33% among households and 21% among adults 18-49). Apparently AtJ viewers prefer AI and 5th Grader. In Case of Emergency stayed even from its last newly aired episode, but that’s not saying much given its very low overall audience.
    • Episode-to-episode numbers (According to Jim — 1/31/2007):
      • Households – 4.9/8 to 3.3/5
      • Viewers – 7.71M to 5.11M
      • Adults 18-49 – 2.8/7 to 2.2/5
    • Episode-to-episode numbers (In Case of Emergency — 1/31/2007):
      • Households – 3.2/5 to 3.1/5
      • Viewers – 5.09M to 4.62M
      • Adults 18-49 – 1.9/5 to 2.0/5
  • 10:00 p.m.: Lost (7.6/13 HH rating, 12.77M viewers, 5.7/15 A18-49 rating) has indeed leveled off after the initial post return slump. It seems like what is left of the once 17M+ audience has decided to stick around for the long haul. As an aside, I really, really enjoyed this episode. It was great to see our cast mates reunited (well most of them anyway) and see them interacting in a fun way.
    • Week-to-week numbers:
      • Households – 7.6/13 to 7.6/13
      • Viewers – 12.89M to 12.77M
      • Adults 18-49 – 5.7/15 to 5.7/15

NBC finished in third place for the evening with a 5.0/8 household rating, fourth among total viewers with 7.39 million and a weak fifth among adults 18-49 with a 2.3/6 rating in the key demo.

  • Last Week:
    • Households – 4.8/8 rating [#4]
    • Viewers – 7.12 million [#4]
    • A18-49 – 2.1/5 rating [#4]
  • 8:00 p.m.: Friday Night Lights (3.6/6 HH rating, 5.13M viewers, 1.8/5 A18-49 rating) stayed flat from the week prior and ended its February sweeps run on a low note. Unfortunately, AI was too much for this great little show. Hopefully NBC devises a way to keep this series on the air.
    • Week-to-week numbers:
      • Households – 3.7/6 to 3.6/6
      • Viewers – 5.37M to 5.13M
      • Adults 18-49 – 1.8/5 to 1.8/5
  • 9:00 p.m.: Deal or No Deal (6.1/9 HH rating, 9.34M viewers, 2.5/6 A18-49 rating), in its last Wednesday night airing, remained solid, taking slight gains week-to-week. It’ll certainly be interesting to see how Crossing Jordan performs in this time slot next week. It’s probably best that NBC get rid of this hour of DOND, no reason to overextend the show, which does very well on Monday nights.
    • Week-to-week numbers:
      • Households – 5.7/9 to 6.1/9
      • Viewers – 8.14M to 9.34M
      • Adults 18-49 – 2.2/5 to 2.5/6
  • 10:00 p.m.: Medium (5.3/9 HH rating, 7.68M viewers, 2.5/6 A18-49 rating) remained even from the week prior, doing decently against its stiff competition of CSI: NY and Lost.
    • Week-to-week numbers:
      • Households – 5.4/9 to 5.3/9
      • Viewers – 7.85M to 7.68M
      • Adults 18-49 – 2.5/6 to 2.5/6

The CW finished in fifth place with a 3.6/6 household rating and 5.36 million total viewers, but was able to sneak by NBC for fourth place among adults 18-49 with a 2.5/6 rating.

  • Last Week:
    • Households – 1.9/3 rating [#5]
    • Viewers – 3.12 million [#5]
    • Adults 18-49 – 1.4/4 rating [#5]
  • 8:00 p.m.: The season premiere of the next cycle of America’s Next Top Model (3.6/6 HH rating, 5.36M viewers, 2.5/6 A18-49 rating) boosted The CW to fourth place among adults 18-49, a rarity for the network, drawing a similar total audience to its other season premieres (check the numbers below for a complete look at other season premieres)
    • What follows below are three comparisons 1) Where the show left off last, 2) How this season premiere compares to the most recent one, and 3) How this season premiere compares to the same time last year (Cycle 8 will air during the same time frame as Cycle 6 did).
    • Episode-to-episode numbers (Season 7 Finale — 12/6/2006):
      • Households – 4.2/7 to 3.6/6
      • Viewers – 6.19M to 5.36M
      • Adults 18-49 – 3.0/9 to 2.5/6
    • Season Premiere Comparison (Season 7 Premiere — 9/20/2006):
      • Households – 3.3/5 to 3.6/6
      • Viewers – 5.26M to 5.36M
      • Adults 18-49 – 2.6/7 to 2.5/6
    • Season Premiere Comparison (Season 6 Premiere — 3/8/2006):
      • Households – 3.6/5 to 3.6/6
      • Viewers – 5.26M to 5.36M
      • Adults 18-49 – 2.5/6 to 2.5/6

Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback