February 2007
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Broadcast TV Ratings for Monday, February 26, 2007

CBS comes away with a close win vs. NBC among households and viewers, while NBC stays ahead among adults 18-49. Weak debut for new series The Donnelly’s Brothers.

CBS finished in first place for the evening with a 8.8/14 household rating and 13.87 million total viewers but was second among adults 18-49 with a 4.7/12 rating.

  • Last Week:
    • 9.2/14 HH rating [#1]
    • 14.43M viewers [#1]
    • 4.8/12 A18-49 rating [#1]
  • 8:00 PM and 8:30 p.m.: How I Met Your Mother (5.9/9 HH rating, 9.42M viewers, 3.6/10 A18-49 rating) was followed by The Class (5.7/9 HH rating, 8.90M viewers, 3.5/9 A18-49 rating) and turned in a solid performance, as both shows were up slightly from the week prior, with The Class showing the most improvement.
    • Week-to-week numbers (How I Met Your Mother)
      • Households – 5.9/9 to 5.9/9
      • Viewers – 9.12M to 9.42M
      • Adults 18-49 – 3.5/9 to 3.6/10
    • Week-to-week numbers (The Class)
      • Households – 5.5/8 to 5.7/9
      • Viewers – 8.80M to 8.90M
      • Adults 18-49 – 3.3/8 to 3.5/9
  • 9:00 PM and 9:30 p.m.: Two and a Half Men (10.5/15 HH rating, 16.70M viewers, 5.5/13 A18-49 rating) was followed by Rules of Engagement (8.7/13 HH rating, 13.72M viewers, 4.8/11 A18-49 rating) and like the preceding hour, proved to be another solid hour for CBS.
    • Week-to-week numbers (Two and a Half Men)
      • Households – 10.5/15 to 10.5/15
      • Viewers – 16.58M to 16.70M
      • Adults 18-49 – 5.3/12 to 5.5/13
    • Week-to-week numbers (Rules of Engagement)
      • Households – 8.9/13 to 8.7/13
      • Viewers – 13.94M to 13.72M
      • Adults 18-49 – 4.9/11 to 4.8/11
  • 10:00 p.m.: CSI: Miami (11.0/18 HH rating, 17.23M viewers, 5.5/14 A18-49 rating) took a bit of a slide from the week prior, but was still far and away the best bet at 10 p.m.
    • Week-to-week numbers:
      • Households – 12.1/20 to 11.0/18
      • Viewers – 19.08M to 17.23M
      • Adults 18-49 – 5.9/15 to 5.5/14

NBC followed in second place for the evening with a 8.2/13 household rating and 13.35 million total viewers but was a stronger first place among adults 18-49 with a 4.9/12 rating.

  • Last Week:
    • 7.7/12 HH rating [#2]
    • 12.67M viewers [#2]
    • 4.5/11 A18-49 rating [#2]
  • 8:00 p.m.: Deal or No Deal (10.6/16 HH rating, 17.35M viewers, 4.9/12 A18-49 rating) continues to do very well for NBC and be one of their bright spots on their weekly lineup of shows.  It was even or up slightly across the board.
    • Week-to-week numbers:
      • Households – 10.8/16 to 10.6/16
      • Viewers – 17.59M to 17.35M
      • A18-49 – 4.8/12 to 4.9/12
  • 9:00 p.m.: Heroes (8.4/13 HH rating, 14.27M viewers, 6.4/15 A18-49 rating) won again head-to-head with 24, improving its audience week-to-week and was the nights highest rated show among the coveted adults 18-49 demographic.
    • Week-to-week numbers:
      • Households – 8.2/12 to 8.4/13
      • Viewers – 14.02M to 14.27M
      • A18-49 – 6.0/14 to 6.4/15
  • 10:00 p.m.: The series premiere of The Black Donnelly’s (5.5/9 HH rating, 8.42M viewers, 3.5/9 A18-49 rating) disappointed.  Compared to the series premiere of Studio 60 on the Sunset Strip (the show it’s currently replacing) it was down 4.99M viewers, 36% among households and 30% among adults 18-49.  The premiere also showed declines in its second half hour (from a 6.4/10 HH rating to a 4.6, from 9.98M to 6.86M viewers and from a 4.1 to a 2.8 A18-49 rating). So bottom line is that for a series premiere, this is a very weak number, but if it could somehow hold or slightly gain it’ll be a decent enough performance for the network.
    • Season Premiere Comparison (vs. Studio 60 on the Sunset Strip)
      • Households – 8.6/14 to 5.5/9
      • Viewers – 13.41M to 8.42M
      • Adults 18-49 – 5.0/13 to 3.5/9
    • Week-to-week time slot numbers (vs. Studio 60 on the Sunset Strip):
      • Households – 4.1/7 to 5.5/9
      • Viewers – 6.40M to 8.42M
      • A18-49 – 2.6/7 to 3.5/9

Fox finished in third place for the evening with a 6.9/10 household rating, 11.10 million total viewers and a 4.4/11 rating among adults 18-49.

  • Last Week:
    • 6.9/10 HH rating [#3]
    • 11.26M viewers [#3]
    • 4.4/11 A18-49 rating [#3]
  • 8:00 p.m.: Prison Break (5.9/9 HH rating, 9.39M viewers, 3.9/10 A18-49 rating) remained even from the week prior, and was good enough to place second place for the network on the hour.
    • Week-to-week numbers:
      • Households – 6.0/9 to 5.9/9
      • Viewers – 9.55M to 9.39M
      • A18-49 – 3.9/10 to 3.9/10
  • 9:00 p.m.: 24 (7.9/12 HH rating, 12.81M viewers, 4.8/11 A18-49 rating) remained even from last week (once again unable to break the 13M mark) and had to settle for a third place finish for the hour behind CBS’s hour of comedy and NBC’s Heroes.
    • Week-to-week numbers:
      • Households – 7.9/12 to 7.9/12
      • Viewers – 12.96M to 12.81M
      • A18-49 – 5.0/11 to 4.8/11

ABC followed in fourth place for the evening with a 6.2/10 household rating, 9.33 million total viewers and a 3.8/10 rating among adults 18-49.

  • Last Week:
    • 5.3/8 HH rating [#4]
    • 7.84M viewers [#4]
    • 3.3/8 A18-49 rating [#4]
  • 8:00 p.m.: Wife Swap (5.7/9 HH rating, 8.98M viewers, 3.9/10 A18-49 rating) grew slightly from the week prior, showing its best gains and performance among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.9/9 to 5.7/9
      • Viewers – 8.68M to 8.98M
      • A18-49 – 3.5/8 to 3.9/10
  • 9:00 p.m.: Supernanny (6.6/10 HH rating, 10.15M viewers, 4.1/10 A18-49 rating) continues to be a good performer for the network and benefited from a boost of 1.26M viewers, 10% among households, and most impressively, 17% among adults 18-49.
    • Week-to-week numbers:
      • Households – 6.0/9 to 6.6/10
      • Viewers – 8.89M to 10.15M
      • A18-49 – 3.5/8 to 4.1/10
  • 10:00 p.m.: The special Building a Dream: The Oprah Winfrey Leadership Academy (6.2/10 HH rating, 8.85M viewers, 3.5/9 A18-49 rating) lost some of its lead-in’s audience, but was still able to improve the time slot for ABC over the normal time slot occupant.
    • Week-to-week time slot numbers (vs. What About Brian):
      • Households – 4.0/7 to 6.2/10
      • Viewers – 5.64M to 8.85M
      • A18-49 – 2.7/7 to 3.5/9

The CW was left for a fifth place finish with a 1.7/3 household rating, 2.50 million total viewers and a 1.1/3 rating among adults 18-49.

  • Last Week:
    • 1.7/2 HH rating [#5]
    • 2.51M viewers [#5]
    • 1.1/3 A18-49 rating [#5]
  • 8:00 and 8:30 p.m.: New episodes of Everybody Hates Chris (1.9/3 HH rating, 2.80M viewers, 1.1/3 A18-49 rating) and All of Us (1.6/2 HH rating, 2.44M viewers, 1.0/2 A18-49 rating) were down week-to-week, with both series drawing ratings much lower ratings they drew last season.
    • Week-to-week numbers (Everybody Hates Chris):
      • Households – 1.9/3 to 1.9/3
      • Viewers – 2.99M to 2.80M
      • A18-49 – 1.3/3 to 1.1/3
    • Week-to-week numbers (All of Us):
      • Households – 1.7/3 to 1.6/2
      • Viewers – 2.54M to 2.44M
      • A18-49 – 1.1/3 to 1.0/2
  • 9:00 and 9:30 p.m.: Girlfriends (1.7/2 HH rating, 2.49M viewers, 1.1/2 A18-49 rating) and The Game (1.6/2 HH rating, 2.47M viewers, 1.1/3 A18-49 rating) grew slightly from the week prior, but still performed weakly.
    • Week-to-week numbers (Girlfriends):
      • Households – 1.5/2 to 1.7/2
      • Viewers – 2.24M to 2.49M
      • A18-49 – 1.0/2 to 1.1/2
    • Week-to-week numbers (The Game):
      • Households – 1.5/2 to 1.6/2
      • Viewers – 2.29M to 2.47M
      • A18-49 – 1.0/2 to 1.1/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com.