February 2007
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Broadcast TV Ratings for Sunday, February 25, 2007

ABC’s Oscar coverage easily beats the competition. Award show even from the year prior.

ABC finished in first place for the evening with a 20.1/30 household rating, 33.71 million total viewers and an 11.7/27 rating among adults 18-49.

  • Last Week:
    • 8.2/13 HH Rating [#1]
    • 13.31M Viewers [#1]
    • 4.9/13 A18-49 Rating [#1]
  • 7:00 p.m.: Barbara Walters Oscar Special (12.0/19 HH rating, 19.66M viewers, 6.0/15 A18-49 rating) opened up an expected strong evening for the alphabet. The telecast seemed to be a good idea for ABC, as the hour was up an impressive 6.23M viewers, 40% among households and 40% among adults 18-49 compared to the Oscar Countdown special they aired last year (check out the numbers below).
    • Year-to-year time slot numbers (3/5/2007 — Oscar Countdown Parts 1-2):
      • Households – 8.6/15 to 12.0/19
      • Viewers – 13.43M to 19.66M
      • Adults 18-49 – 4.3/10 to 6.0/15
  • 8:00 – 8:30 p.m.: Road to the Oscars 2007 (19.7/29 HH rating, 32.93M viewers, 10.7/24 A18-49 rating) shot up 13.27M viewers, 64% among households and 78% among adults 18-49, as the nation settled in preparing to watch the Oscars.
  • 8:30: The 79th Annual Academy Awards (23.5/35 HH rating, 39.48M viewers, 14.1/31 A18-49 rating) was on par with its performance last year, increasing its total audience ever so slightly. Note: These fast national ratings only account for the prime time portion of the telecast (8:30-11:00 p.m. ET). When finals are released later today, they will include the rest of the program (which ran till about 12:00 a.m. ET).
    • Year-to-year numbers (3/5/2007):
      • Households – 23.1/35 to 23.5/35
      • Viewers – 38.94M to 39.48M
      • Adults 18-49 – 13.9/33 to 14.1/31

CBS finished in third place for the evening with a 5.3/8 household rating, 8.26 million total viewers and a 2.1/5 rating among adults 18-49.

  • Last Week
    • 7.1/11 HH Rating [#2]
    • 11.15M Viewers [#2]
    • 2.7/7 A18-49 Rating [#3]
  • 7:00 p.m.: 60 Minutes (6.1/10 HH rating, 9.24M viewers, 1.7/4 A18-49 rating), expectedly, drew a smaller than average audience. It was down 3.15M viewers, 22% among households and 32% among adults 18-49 compared to the week prior.
    • Week-to-week numbers:
      • Households – 7.8/13 to 6.1/10
      • Viewers – 12.39M to 9.24M
      • Adults 18-49 – 2.5/7 to 1.7/4
  • 8:00 p.m.: Amazing Race: All-Stars (4.9/7 HH rating, 8.18M viewers, 2.9/6 A18-49 rating) also suffered from its head-to-head competition with ABC’s Oscar coverage. Though the show performed solidly among adults 18-49, where it was only down 6% from last week.
    • Week-to-week numbers:
      • Households – 6.5/10 to 4.9/7
      • Viewers – 10.67M to 8.18M
      • Adults 18-49 – 3.1/8 to 2.9/6
  • 9:00 p.m.: A repeat of Without a Trace (5.4/8 HH rating, 8.38M viewers, 2.0/4 A18-49 rating) did decently for the network.
  • 10:00 p.m.: And a repeat of Cold Case (5.0/8 HH rating, 7.24M viewers, 1.8/4 A18-49 rating) ended the evening for CBS.

Fox finished in second place for the evening with a 5.4/8 household rating, 9.31 million total viewers, and a 4.1/9 rating among adults 18-49.

  • Last Week:
    • 5.2/8 HH Rating [#3]
    • 9.00M Viewers [#3]
    • 4.1/11 A18-49 Rating [#2]
  • 7:00 p.m. & 7:30 p.m.: NASCAR Nextel Cup Overrun (6.7/11 HH rating, 11.96M viewers, 4.1/9 A18-49 rating) and a repeat of The Simpsons (4.8/7 HH rating, 8.37M viewers, 3.8/9 A18-49 rating) mixed to give Fox a solid second place finish for the hour.
    • Week-to-week time slot numbers (Daytona 500):
      • Households – 8.8/15 to 6.7/11
      • Viewers – 16.01M to 11.96M
      • Adults 18-49 – 6.3/19 to 4.1/9
    • Week-to-week time slot numbers (The Simpsons Repeat):
      • Households – 3.9/6 to 4.8/7
      • Viewers – 6.51M to 8.37M
      • Adults 18-49 – 3.0/8 to 3.8/9
  • 8:00 & 8:30 p.m.: Back-to-back repeats of The Simpsons (4.8/7 HH rating, 8.37M viewers, 3.8/9 A18-49 rating) & (4.7/7 HH rating, 7.83M viewers, 3.5/8 A18-49 rating) performed very impressively, given their encore status.
  • 9:00 & 9:30 p.m.: Back-to-back repeats of Family Guy (4.6/7 HH rating, 7.91M viewers, 3.7/8 A18-49 rating) and Family Guy (4.6/7 HH rating, 7.84M viewers, 3.8/8 A18-49 rating), like The Simpsons repeats preceding it, also drew strong ratings to secure the network a solid second place finish for the night.

NBC followed in fourth place for the evening with a 3.4/5 household rating, 5.09 million total viewers a 1.6/4 rating among adults 18-49.

  • Last Week:
    • 4.6/7 HH Rating [#4]
    • 7.34M Viewers [#4]
    • 2.3/6 A18-49 Rating [#4]
  • 7:00 p.m.: It’s too early to tell if the time period debut of Dateline NBC (3.5/6 HH rating, 5.01M viewers, 1.2/3 A18-49 rating) was a good move by NBC. It was down significantly from the prior time slot occupant, but given it was going up against a special Barbara Walters special it’s unclear if this will be its usual performance.
    • Week-to-week time slot numbers (Deal or No Deal):
      • Households – 5.8/10 to 3.5/6
      • Viewers – 9.33M to 5.01M
      • Adults 18-49 – 2.4/6 to 1.2/3
  • 8:00 p.m.: Grease: You’re the One That I Want (3.0/4 HH rating, 4.59M viewers, 1.5/3 A18-49 rating) drew season low ratings. There is really no good news to report for this freshman reality series.
    • Week-to-week numbers:
      • Households -4.4/7 to 3.0/4
      • Viewers – 6.94M to 4.59M
      • A18-49 – 1.9/5 to 1.5/3
  • 9:00 p.m.: A repeat of Crossing Jordan (2.8/4 HH rating, 4.11M viewers, 1.4/3 A18-49 rating) led into a new..
  • 10:00 p.m.: ..Crossing Jordan (4.2/7 HH rating, 6.65M viewers, 2.3/5 A18-49 rating) which remained at it’s now normal low season levels. It’ll be interesting to see if the move to Wednesday has a positive effect on this once more impressive ratings performer.
    • Week-to-week numbers:
      • Households – 4.5/7 to 4.2/7
      • Viewers – 7.06M to 6.65M
      • A18-49 – 2.5/6 to 2.3/5

The CW was left then in fifth place with a 1.5/2 household rating, 2.20 million total viewers and a 0.8/2 rating among adults 18-49.

  • Last Week:
    • 2.0/3 HH Rating [#5]
    • 2.97M Viewers [#5]
    • 1.1/3 A18-49 Rating [#5]
  • 7:00 & 7:30 p.m.: Back-to-back repeats of the now canceled Reba (1.7/3 HH rating, 2.60M viewers, 0.9/2 A18-49 rating) & (2.1/3 HH rating, 3.20M viewers, 1.1/3 A18-49 rating) may have the network questioning their decision to end the series. Anytime a CW show can surpass 3M viewers as a repeat, it’s very noteworthy.
  • 8:00 p.m.: A repeat of 7th Heaven (1.6/2 HH rating, 2.42M viewers, 0.8/2 A18-49 rating) gave a decent repeat performance on Oscar night.
  • 9:00 p.m.: While an encore presentation of the reunion special for Beauty and the Geek (0.9/1 HH rating, 1.28M viewers, 0.6/1 A18-49 rating) was barely seen by the population.

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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  • marcella urbanski

    WHATEVER HAPPENED TO THE FOX WEEKLY SERIAL “THE RICH’S'”? PLEASE ANSWER AND LET ME KNOW. IT WAS A GREAT SHOW

  • marcella urbanski

    WHATEVER HAPPENED TO THE FOX WEEKLY SERIAL “THE RICH’S'”? PLEASE ANSWER AND LET ME KNOW. IT WAS A GREAT SHOW

  • http://entertainmentnow.wordpress.com/ Russ T.C.

    Hi Marcella. The Riches airs on FX, not FOX. It’s first season finale aired on June 4th, but it was renewed for a second season.

    Season two starts on March 10, 2008.

  • http://entertainmentnow.wordpress.com Russ T.C.

    Hi Marcella. The Riches airs on FX, not FOX. It’s first season finale aired on June 4th, but it was renewed for a second season.

    Season two starts on March 10, 2008.