February 2007
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Broadcast TV Ratings for Sunday, February 18, 2007

ABC takes the evening on the strength of the nights highest rated and most watched program: Desperate Housewives. The return of The Amazing Race is on par with how the show started off in previous segments.

ABC finished in first place for the evening with an 8.2/13 household rating, 13.31 million total viewers and a 4.9/13 rating among adults 18-49.

  • Last Week:
    • 8.6/13 HH Rating [#2]
    • 14.31M Viewers [#2]
    • 5.4/13 A18-49 Rating [#2]
  • 7:00 p.m.: America’s Funniest Home Videos (5.1/8 HH rating, 8.99M viewers, 2.8/8 A18-49 rating) got the ball rolling for ABC, as it was up slightly from its last newly aired episode to take a solid second place for the hour among adults 18-49.
    • Episode-to-episode numbers (1/21/2007):
      • Households – 4.9/7 to 5.1/8
      • Viewers – 8.40M to 8.99M
      • Adults 18-49 – 2.5/6 to 2.8/7
  • 8:00 p.m.: Extreme Makeover: Home Edition (7.8/12 HH rating, 14.14M viewers, 5.4/13 A18-49 rating) took a bit of a dip from last week’s stronger than average numbers, though it was still strong enough to take a first place finish for the hour.
    • Week-to-week numbers:
      • Households – 9.3/14 to 7.8/12
      • Viewers – 16.87M to 14.14M
      • A18-49 – 6.2/14 to 5.4/14
  • 9:00 p.m.: Desperate Housewives (11.7/18 HH rating, 18.32M viewers, 6.9/16 A18-49 rating) held steady week-to-week, growing upon its lead-in by 4.18M viewers, 50% among households, and 28% among adults 18-49.
    • Week-to-week numbers:
      • Households – 11.3/17 to 11.7/18
      • Viewers – 18.13M to 18.32M
      • Adults 18-49 – 7.1/15 to 6.9/16
  • 10:00 p.m.: Brothers & Sisters (8.0/13 HH rating, 11.78M viewers, 4.6/12 A18-49 rating) ended the evening for ABC in first place for the hour, holding steady from the week prior, growing slightly in each category.
    • Week-to-week numbers:
      • Households – 7.6/12 to 8.0/13
      • Viewers – 11.31M to 11.78M
      • Adults 18-49 – 4.5/11 to 4.6/12

CBS followed in second place for the evening with a 7.1/11 household rating and 11.15 million total viewers but was third among adults 18-49 with a 2.7/7 rating.

  • Last Week
    • 11.7/18 HH Rating [#1]
    • 19.03M Viewers [#1]
    • 7.1/17 A18-49 Rating [#1]
  • 7:00 p.m.: The ending portion of CBS’s coverage of the PGA Tour’s Nissan Open (6.2/11 HH rating, 9.29M viewers, 1.5/6 A18-49 rating) did well in certain aspects (households and viewers) but skewed older than most programs.
  • 7:30 p.m.: 60 Minutes (7.8/13 HH rating, 12.39M viewers, 2.5/7 A18-49 rating) was down some from the week prior, but was still able to pull a fairly large audience.
    • Week-to-week numbers:
      • Households – 9.4/15 to 7.8/13
      • Viewers – 14.18M to 12.39M
      • A18-49 – 2.9/9 to 2.5/7
  • 8:30 p.m.: Amazing Race: All-Stars (6.5/7 HH rating, 10.67M viewers, 3.1/8 A18-49 rating) had mixed results in its debut. Total audience was solid, and on par with previous season openers, but the hour skewed older than previous installments, down more than 20% in the key demo.
    • What follows below are three comparison’s: The first will be a comparison with Season 9’s premiere, which aired in the same timeframe as this season will. The second will compare season 10’s premiere and the third will look at the rating in terms of where last season left off.
    • Season Premiere Numbers (Season 9 — Tuesday, 2/28/2006):
      • Households – 6.6/10 to 6.5/10
      • Viewers – 10.40M to 10.67M
      • Adults 18-49 – 4.1 to 3.1/8
    • Season Premiere Numbers (Season 10 Sunday, 9/17/2006):
      • Households – 6.3/10 to 6.5/10
      • Viewers – 10.13M to 10.67M
      • Adults 18-49 – 4.0 to 3.1/8
    • Episode-to-episode numbers (Sunday, 12/10/2006)
      • Households -7.7/11 to 6.5/10
      • Viewers – 12.72M to 10.67M
      • Adults 18-49 – 4.1 to 3.1/8
  • 9:30 p.m.: Cold Case (7.0/11 HH rating, 11.41M viewers, 2.9/8 A18-49 rating) continued the trend for CBS of lower than average numbers, especially among adults 18-49. It was down 3.72M viewers, 26% among households and 17% among adults 18-49.
    • Episode-to-episode numbers (1/28/2007):
      • Households – 9.4/14 to 7.0/11
      • Viewers – 15.13M to 11.41M
      • Adults 18-49 – 3.5/8 to 2.9/8
  • 10:30 to 11:00 p.m.: Without a Trace (7.2/12 HH rating, 10.92M viewers, 2.8/7 A18-49 rating) ended the evening for CBS as the networks lowest rated show among the key A18-49 demo. Once again, it was affected by a much weaker than average draw among adults 18-49 (down 40% in the key demo from its last newly aired episode). Considering this is something that occured to every program for CBS on the evening, odds are this is a one time thing, and each show will slowly begin to regain their respective lost audience.
    • Episode-to-episode numbers (1/21/2007):
      • Households – 9.0/16 to 7.2/12
      • Viewers – 13.71M 10.92M
      • Adults 18-49 – 4.7/13 to 2.8/7

Fox finished in third place for the evening with a 5.2/8 household rating and 9.00 million total viewers, but was a stronger second place among adults 18-49, with a 4.1/11 rating.

  • Last Week:
    • 3.9/6 HH Rating [#4]
    • 6.55M Viewers [#4]
    • 3.0/7 A18-49 Rating [#3]
  • Because I’m sure many people will be interested, here are the ratings and analysis for the Daytona 500. According to preliminary fast national numbers, the race drew a 10.1/20 household rating/share and 17.53M total viewers. As you can see from the numbers below, it was down 1.82M viewers (9%) and 11% among households compared to last year’s race. It was also down compared to the last time Fox aired it (2/20/2005), though not as badly (1.15M viewers less and 7% among households). Even still, this rating makes it the fifth highest rated Daytona 500 in its nearly 50 year history.
    • Year-to-year numbers (2/19/2006 on NBC):
      • Households – 11.3/23 to 10.1/20
      • Viewers – 19.35M to 17.53M
    • Two years ago (2/20/2005 on Fox):
      • Households – 10.9/23 to 10.1/20
      • Viewers – 18.68M to 17.53M
  • 7:00 p.m. & 7:30 p.m. : The final portion of Fox’s coverage of the Daytona 500 (8.8/15 HH rating, 16.01M viewers, 6.3/19 A18-49 rating) and a repeat of The Simpsons (3.9/6 HH rating, 6.51M viewers, 3.0/8 A18-49 rating) mixed to give Fox a win for the hour among adults 18-49.
  • 8:00 & 8:30 p.m.: Episodes of The Simpsons (5.2/8 HH rating, 8.80M viewers, 4.3/11 A18-49 rating) and King of the Hill (4.3/7 HH rating, 7.17M viewers, 3.5/9 A18-49 rating) were up some from the week prior, perhaps helped by the Nascar audience sticking around.
    • Week-to-week numbers (The Simpsons):
      • Households – 4.8/7 to 5.2/8
      • Viewers – 8.27M to 8.80M
      • Adults 18-49 – 3.8/9 to 4.3/11
    • Week-to-week numbers (King of the Hill):
      • Households – 4.1/6 to 4.3/7
      • Viewers – 6.98M to 7.17M
      • Adults 18-49 – 3.2/7 to 3.5/9
  • 9:00 & 9:30 p.m.: Episodes of Family Guy (5.0/8 HH rating, 8.48M viewers, 4.3/10 A18-49 rating) and American Dad (4.3/7 HH rating, 7.04M viewers, 3.5/8 A18-49 rating) also paced upwards some from the week prior to end a strong evening for Fox among the key A18-49 demographic.
    • Week-to-week numbers (Family Guy):
      • Households – 4.8/7 to 5.0/8
      • Viewers – 7.96M to 8.48M
      • A18-49 – 3.9/8 to 4.3/10
    • Week-to-week numbers (American Dad):
      • Households – 4.0/6 to 4.3/7
      • Viewers – 6.59M to 7.04M
      • A18-49 – 3.2/7 to 3.5/8

NBC followed in fourth place for the evening with a 4.6/7 household rating, 7.34 million total viewers a 2.3/6 rating among adults 18-49.

  • Last Week:
    • 4.3/7 HH Rating [#3]
    • 6.86M Viewers [#3]
    • 2.2/5 A18-49 Rating [#4]
  • 7:00 p.m.: Deal or No Deal (5.8/10 HH rating, 9.33M viewers, 2.4/6 A18-49 rating) was flat from the week prior.
    • Episode-to-episode numbers (1/21/2007):
      • Households – 5.7/8 to 5.8/10
      • Viewers – 8.88M to 9.33M
      • Adults 18-49 – 2.4/6 to 2.4/6
  • 8:00 p.m.: Grease: You’re the One That I Want (4.4/7 HH rating, 6.94M viewers, 1.9/5 A18-49 rating) was even from last week’s two-hour edition.
    • Week-to-week numbers (7:00-9:00 p.m. last week):
      • Households -4.0/6 to 4.4/7
      • Viewers – 6.47M to 6.94M
      • A18-49 – 2.0/5 to 1.9/5
  • 9:00 p.m.: The Apprentice: Los Angeles (3.8/6 HH rating, 6.05M viewers, 2.3/6 A18-49 rating) suffered a ratings dip, losing total audience from its lead-in, though it did manage to grow from its lead-in among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.2/6 to 3.8/6
      • Viewers – 6.43M to 6.05M
      • A18-49 – 2.4/5 to 2.3/6
  • 10:00 p.m.: Crossing Jordan (4.5/7 HH rating, 7.06M viewers, 2.5/6 A18-49 rating) ended the evening for NBC as its highest rated program, though that’s not saying much, as it was down more than 1M viewers from the week prior.
    • Week-to-week numbers:
      • Households – 5.1/8 to 4.5/7
      • Viewers – 8.07M to 7.06M
      • A18-49 – 2.5/6 to 2.5/6

The CW was left then in fifth place with a 2.0/3 household rating, 2.97 million total viewers and a 1.1/3 rating among adults 18-49.

  • Last Week:
    • 1.7/3 HH Rating [#5]
    • 2.38M Viewers [#5]
    • 0.9/2 A18-49 Rating [#5]
  • 7:00 & 7:30 p.m.: A special one-hour series finale of Reba (2.5/4 HH rating, 3.91M viewers, 1.5/4 A18-49 rating) was, as should be expected, stronger than average. The program peaked with the second half-hour episode, which averaged a 2.8/5 HH Rating, 4.42M viewers and a 1.7/5 A18-49 rating.
    • Season finale comparison numbers (Friday, 5/5/2006):
      • Households – 2.1/4 to 2.5/4
      • Viewers – 3.13M to 3.91M
      • Adults 18-49 – 1.2 to 1.5/4
    • Year-to-year numbers (Friday, 2/17/2006):
      • Households – 2.3/4 to 2.5/4
      • Viewers – 3.30M to 3.91M
      • Adults 18-49 – 1.3 to 1.5/4
    • Episode-to-episode numbers (vs. 7:30 p.m. showing):
      • Households – 2.2/4 to 2.5/4
      • Viewers – 3.22M to 3.91M
      • A18-49 – 1.1/3 to 1.5/4
  • 8:00 p.m.: 7th Heaven (2.3/4 HH rating, 3.57M viewers, 1.3/3 A18-49 rating) was helped by its stronger lead-in, growing a respectable 740,000 viewers, 21% among households and 30% among adults 18-49 from the week prior.
    • Week-to-week numbers:
      • Households – 1.9/3 to 2.3/4
      • Viewers – 2.83M to 3.57M
      • A18-49 – 1.0/2 to 1.3/3
  • 8:00 to 10:00 p.m.: An encore presentation of the season finale of Beauty and the Geek (1.0/2 HH rating, 1.46M viewers, 0.6/1 A18-49 rating) was barely visible.

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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