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Broadcast TV Ratings for Sunday, February 11, 2007

CBS takes the evening with its Grammy coverage, ahead of last year’s annual event.

CBS finished in first place for the evening with a 11.7/18 household rating, 19.03 million total viewers but was tied for second with Fox with a 7.1/17 rating among adults 18-49.

  • 7:00 p.m.: 60 Minutes (9.4/15 HH rating, 14.18M viewers, 2.9/9 A18-49 rating) kicked off a strong evening for CBS in first place, returning even from where it left off before Super Bowl Sunday.
    • Episode-to-episode numbers (1/28/2007):
      • Households – 9.3/15 to 9.4/15
      • Viewers – 14.27M to 14.18M
      • A18-49 – 2.6/7 to 2.9/9
  • 8:00 to 11:30 p.m.: The primetime portion of (8-11 p.m.) The 49th Annual Grammy Awards (12.4/19 HH rating, 20.06M viewers, 8.5/19 A18-49 rating) did very well for CBS, pacing well ahead of last year’s event (which was on a Wednesday) by 3.06M viewers, 11% among households and 16% among adults 18-49.
    • Year-to-year numbers (Wednesday, 2/8/2006):
      • Households – 11.2/17 to 12.4/19
      • Viewers – 17.00M to 20.06M
      • Adults 18-49 – 7.3/19 to 8.5/19

ABC followed in second place for the evening with a 8.6/13 household rating, 14.31 million total viewers, but was first among adults 18-49 with a 5.4/13 rating.

  • 7:00 p.m.: Starting off the evening for ABC was a special hour of Extreme Makeover: Home Edition (6.2/10 HH rating, 10.92M viewers, 3.8/11 A18-49 rating) which improved over normal occupant America’s Funniest Home Videos.
  • 8:00 p.m.: In its normally scheduled hour, Extreme Makeover: Home Edition (9.3/14 HH rating, 16.87M viewers, 6.2/14 A18-49 rating) came in a strong second place against CBS’s Grammy coverage, and was up an impressive 4.26M viewers, 27% among households and 29% among adults 18-49 from its last newly aired episode.
    • Episode-to-episode numbers (1/21/2007):
      • Households – 7.3/11 to 9.3/14
      • Viewers – 12.61M to 16.87M
      • A18-49 – 4.8/10 to 6.2/14
  • 9:00 p.m.: Desperate Housewives (11.3/17 HH rating, 18.13M viewers, 7.1/15 A18-49 rating) kept ABC in second place, improving upon its lead-in and returning to stronger numbers than where it left off a few weeks back.
    • Episode-to-episode numbers (1/21/2007):
      • Households – 11.0/15 to 11.3/17
      • Viewers – 17.14M to 18.13M
      • Adults 18-49 – 6.6/13 to 7.1/15
  • 10:00 p.m.: And ending the evening for ABC was Brothers & Sisters (7.6/12 HH rating, 11.31M viewers, 4.5/11 A18-49 rating) which unlike the rest of the ABC lineup, was unable to match its numbers from its last newly aired episode. It did manage to stay in second place though for the hour.
    • Episode-to-episode numbers (1/21/2007):
      • Households – 8.1/12 to 7.6/12
      • Viewers – 11.79M to 11.31M
      • Adults 18-49 – 4.6/11 to 4.5/11

NBC finished in third place for the evening with a 4.3/7 household rating, 6.86 million total viewers and a 2.2/5 rating among adults 18-49.

  • 7:00 to 9:00 p.m.: A special two-hour edition of Grease: You’re the One That I Want (4.0/6 HH rating, 6.47M viewers, 2.0/5 A18-49 rating) suffered some going against the Grammy’s, dipping most significantly by 17% among adults 18-49.
    • Episode-to-episode numbers (1/28/2007):
      • Households -4.6/7 to 4.0/6
      • Viewers – 7.34M to 6.47M
      • A18-49 – 2.4/6 to 2.0/5
  • 9:00 p.m.: That was followed by a new episode of The Apprentice: Los Angeles (4.2/6 HH rating, 6.43M viewers, 2.4/5 A18-49 rating) which was also down from its most recently aired new episode, though it did manage to tick up some from its lead-in among households and adults 18-49.
    • Episode-to-episode numbers (1/28/2007):
      • Households – 5.0/7 to 4.2/6
      • Viewers – 8.08M to 6.43M
      • A18-49 – 3.4/5 to 2.4/5
  • 10:00 p.m.: Crossing Jordan (5.1/8 HH rating, 8.07M viewers, 2.5/6 A18-49 rating) ended the evening for NBC as the networks highest ratd program across the main categories, staying relatively flat from its last newly aired episode.
    • Episode-to-episode numbers (1/28/2007):
      • Households – 5.3/8 to 5.1/8
      • Viewers – 7.92M to 8.07M
      • A18-49 – 2.7/7 to 2.5/6

Fox finished in fourth place for the evening with a 3.9/6 household rating, 6.55 million total viewers, but was tied for second with CBS with a 3.0/7 rating among adults 18-49.

  • 7:00 p.m.: Repeats of King of the Hill (2.5/4 HH rating, 4.00M viewers, 1.6/5 A18-49 rating) and The Simpsons (4.9/7 HH rating, 8.27M viewers, 3.8/9 A18-49 rating) started off the evening for Fox.
  • 8:00 p.m.: A new Simpsons (4.8/7 HH rating, 8.27M viewers, 3.8/9 A18-49 rating) and repeat of King of the Hill (4.1/6 HH rating, 7.19M viewers, 3.5/8 A18-49 rating) suffered some from their last newly aired episodes.
    • Episode-to-episode numbers (The Simpsons — 1/28/2007):
      • Households – 4.8/7 to 4.8/7
      • Viewers – 8.04M to 8.27M
      • Adults 18-49 – 3.9/10 to 3.8/9
    • Episode-to-episode numbers (King of the Hill — )
      • Households – 4.3/6 to 4.1/6
      • Viewers – 7.19M to 6.98M
      • Adults 18-49 – 3.5/8 to 3.2/7
  • 9:00 p.m.: New episodes of Family Guy (4.8/7 HH rating, 7.96M viewers, 3.9/8 A18-49 rating) and American Dad (4.0/6 HH rating, 6.59M viewers, 3.2/7 A18-49 rating) ended the evening for Fox, down from their most recently aired episodes, with American Dad declining the most.
    • Episode-to-episode numbers: (Family Guy — 1/28/2007)
      • Households – 5.4/8 to 4.8/7
      • Viewers – 8.80M to 7.96M
      • A18-49 – 4.4/10 to 3.9/8
    • Episode-to-episode numbers: (American Dad — 1/28/2007)
      • Households – 4.6/7 to 4.0/6
      • Viewers – 7.49M to 6.59M
      • A18-49 – 3.6/8 to 3.2/7

The CW was left then in fifth place with a 1.7/3 household rating, 2.38 million total viewers and a 0.9/2 rating among adults 18-49.

  • 7:00 & 7:30 p.m.: A repeat of Reba (1.8/3 HH rating, 2.54M viewers, 1.0/3 A18-49 rating) was followed by a new episode of Reba (2.2/4 HH rating, 3.22M viewers, 1.1/3 A18-49 rating) took a hit among adults 18-49, down 21% in the key demo.
    • Episode-to-episode numbers (7:30 p.m. — 1/28/2007):
      • Households – 2.3/4 to 2.2/4
      • Viewers – 3.56M to 3.22M
      • A18-49 – 1.4/4 to 1.1/3
  • 8:00 p.m.: A new 7th Heaven (1.9/3 HH rating, 2.83M viewers, 1.0/2 A18-49 rating) went below 3M viewers, and ensured another sub 3M evening for the network.
    • Episode-to-episode numbers (1/28/2007):
      • Households – 2.0/3 to 1.9/3
      • Viewers – 3.33M to 2.83M
      • A18-49 – 1.2/3 to 1.0/2
  • 8:00 to 10:00 p.m.: An encore presentation of Beauty and the Geek (1.0/1 HH rating, 1.44M viewers, 0.7/1 A18-49 rating) ended another weak Sunday evening for The CW.

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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