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Broadcast TV Ratings for Tuesday, February 6, 2007

American Idol and House lead Fox to another strong Tuesday night win.

Fox finished in first place for the evening with a 16.4/24 household rating, 29.01 million total viewers and a 11.8/28 rating among adults 18-49.

  • Last Week:
    • 17.2/26 HH rating [#1]
    • 30.52M viewers [#1]
    • 12.3/20 A18-49 rating [#1]
  • 8:00 p.m.: American Idol (18.4/27 HH rating, 33.07M viewers, 13.4/33 A18-49) continues to dominate, staying basically flat from the week prior, and actually managing to tick up among adults 18-49.
    • Week-to-week numbers :
      • Households – 18.6/28 to 18.4/27
      • Viewers – 33.29M to 33.07M
      • A18-49 – 13.3/33 to 13.4/33
  • 9:00 p.m.: House (14.5/22 HH rating, 24.95M viewers, 10.2/24 A18-49) dipped a little from last week, but was still very strong for Fox, and produced ratings much higher than its normal season average. Retention out of American Idol was also still solid at 79% among households, 75% among total viewers and 76% among adults 18-49.
    • Week-to-week numbers:
      • Households – 15.9/24 to 14.5/22
      • Viewers – 27.75M to 24.95M
      • A18-49 – 11.2/27 to 10.2/24

CBS followed in second place for the evening with a 8.3/13 household rating, 12.98 million total viewers and a 3.6/9 rating among adults 18-49.

  • Last Week:
    • 6.6/10 HH rating [#2]
    • 9.97M viewers [#2]
    • 2.4/6 A18-49 rating [#2]
  • 8:00 p.m.: You’d figure that going up against American Idol would cause a decrease in ratings, but this is a situation where a show with an older skewing audience performs very well. NCIS (10.3/15 HH rating, 16.17M viewers, 3.9/9 A18-49 rating) managed to increase its ratings across the board compared to its last newly aired episode two weeks ago. You can’t help but be impressed by gains of 1.34M viewers, 11% among households and 15% among adults 18-49.
    • Episode-to-episode numbers (1/23/2007):
      • Households – 9.3/14 to 10.3/15
      • Viewers – 14.83M to 16.17M
      • Adults 18-49 – 3.4/8 to 3.9/9
  • 9:00 p.m.: The Unit (7.8/11 HH rating, 12.34M viewers, 3.6/9 A18-49 rating) also returned to solid ratings, showing the most gain among the key adults 18-49 demo (16%).
    • Episode-to-episode numbers (1/16/2007):
      • Households – 7.5/11 to 7.8/11
      • Viewers – 11.93M to 12.34M
      • Adults 18-49 – 3.1/7 to 3.6/9
  • 10:00 p.m.: CBS went with another new episode of The Unit (6.7/11 HH rating, 10.43M viewers, 3.3/8 A18-49 rating) in the 10:00 p.m. hour, and though it dipped from its lead-in, it still managed to improve the timeslot numbers for CBS (see numbers below).
    • Week-to-week timeslot numbers (vs. 48 Hours):
      • Households – 6.1/10 to 6.7/11
      • Viewers – 8.75M to 10.43M
      • A18-49 – 2.7/7 to 3.3/8

NBC finished in third place for the evening with a 6.3/10 household rating, 9.33 million total viewers and a 3.2/8 rating among adults 18-49.

  • Last Week:
    • 4.8/7 HH rating [#3]
    • 6.82M viewers [#3]
    • 2.3/6 A18-49 rating [#3]
  • 8:00 p.m.: Dateline (4.0/6 HH rating, 5.75M viewers, 2.1/5 A18-49 rating) was even from the week prior, but is by far NBC’s weakest performer on the evening.
    • Week-to-week numbers:
      • Households – 3.9/6 to 4.0/6
      • Viewers – 5.61M to 5.75M
      • Adults 18-49 – 2.1/5 to 2.1/5
  • 9:00 p.m.: Strangely, Law & Order: Criminal Intent (5.9/9 HH rating, 8.85M viewers, 2.7/6 A18-49 rating) came back from its one month hiatus to very weak ratings, declining a significant 2.93M viewers, 27% among households and 21% among adults 18-49.
    • Episode-to-episode numbers (1/9/2007):
      • Households – 8.1/12 to 5.9/9
      • Viewers – 11.78M to 8.85M
      • Adults 18-49 – 3.4/9 to 2.7/6
  • 10:00 p.m.: Law & Order: Special Victims Unit (8.9/15 HH rating, 13.39M viewers, 4.8/12 A18-49 rating), however, had no problem returning from its two three week hiatus. The series was about even among households and viewers, and slightly up among adults 18-49 to give the network a first place timeslot win.
    • Episode-to-episode numbers (1/16/2007):
      • Households – 9.2/15 to 8.9/15
      • Viewers – 14.17M to 13.39M
      • Adults 18-49 – 4.7/11 to 4.8/12

ABC followed in fourth place for the evening with a 5.2/8 household rating, 7.67 million total viewers and a 2.3/6 rating among adults 18-49.

  • Last Week:
    • 4.2/6 HH rating [#4]
    • 6.35M viewers [#4]
    • 1.9/5 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of America’s Funniest Home Videos (3.6/5 HH rating, 5.62M viewers, 1.5/4 A18-49 rating) performed decently for ABC, considering it was a repeat.
    • k-to-week numbers:
      • Households – 3.7/6 to 3.6/5
      • Viewers – 5.74M to 5.62M
      • Adults 18-49 – 1.7/4 to 1.5/4
  • 9:00 p.m.: An edition of Primetime: The Outsiders (5.2/8 HH rating, 7.55M viewers, 2.6/6 A18-49 rating) showed nice gains for the network of 1.93M viewers, 44% among households and 73% among adults 18-49 from its lead-in. This was also a noticeable improvement over the previous time period occupants (check below).
    • Week-to-week timeslot numbers (Big Day and The Knights of Prosperity-R):
      • Households – 2.6/4 to 5.2/8
      • Viewers – 3.90M to 7.55M
      • A18-49 – 1.4/3 to 2.6/6
  • 10:00 p.m.: Boston Legal (6.7/11 HH rating, 9.83M viewers, 2.9/8 A18-49 rating) provided another solid performance for ABC, showing slight gains from the week prior.
    • Week-to-week numbers:
      • Households – 6.3/10 to 6.7/11
      • Viewers – 9.41M to 9.83M
      • A18-49 – 2.7/7 to 2.9/8

The CW was left for a fifth place finish with a 2.3/3 household rating, 3.55 million total viewers and a fifth place 1.6/4 rating among adults 18-49.

  • Last Week:
    • 2.3/4 HH rating [#5]
    • 3.50M viewers [#5]
    • 1.7/4 A18-49 rating [#5]
  • 8:00 PM: Gilmore Girls (3.2/5 HH rating, 4.62M viewers, 2.0/5 A18-49 rating) improved from last weeks episode among households most signficantly. Though still down nearly a million viewers year-to-year, this is a solid performance for the new network.
    • Week-to-week numbers:
      • Households – 2.8/4 to 3.2/5
      • Viewers – 4.26M to 4.62M
      • A18-49 – 2.1/5 to 2.0/5
  • 9:00 PM: Though its lead-in was stronger than the week prior, Veronica Mars (1.5/2 HH rating, 2.47M viewers, 1.1/3 A18-49 rating) failed to capitalize, dipping to below 2.5M viewers for the hour. Retention rates were depressingly low at 47% among households, 53% among viewers and 55% among adults 18-49. For whatever reason, the series is struggling after showing some signs of life (it had more than 3M viewers after its return from hiatus).
    • Week-to-week numbers :
      • Households – 1.8/3 to 1.5/2
      • Viewers – 2.74M to 2.47M
      • A18-49 – 1.2/3 to 1.1/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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