February 2007
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Broadcast TV Ratings for Monday, February 5, 2007

CBS’s returing line-up keeps the network ahead among all main categories, including a surprise win among adults 18-49. The series premiere of Rules of Engagement gets off to a very strong start. Week 3 of Heroes vs. 24 goes to Heroes (also the nights highest rated show among adults 18-49), while CSI: Miami is the nights most watched and highest rated program.

CBS finished in first place for the evening with a 9.6/15 household rating, 14.93 million total viewers and a 5.0/12 rating among adults 18-49.

  • Last Week:
    • 7.1/11 HH rating [#3]
    • 10.65M viewers [#3]
    • 3.2/8 A18-49 rating [#3]
  • 8:00 PM and 8:30 p.m.: How I Met Your Mother (6.9/10 HH rating, 10.78M viewers, 3.9/10 A18-49 rating) and The Class (6.2/9 HH rating, 9.72M viewers, 3.6/9 A18-49 rating) came back to strong results after a short hiatus, perhaps helped by advertising by the network during the Super Bowl. The hour was up 1.09M viewers, 14% among households and 12% among adults 18-49.
    • Episode-to-episode numbers (How I Met Your Mother — 1/22/2007)
      • Households – 5.9/9 to 6.9/10
      • Viewers – 9.42M to 10.78M
      • Adults 18-49 – 3.5/9 to 3.9/10
    • Episode-to-episode numbers (The Class — 1/22/2007)
      • Households – 5.6/8 to 6.2/9
      • Viewers – 8.90M to 9.72M
      • Adults 18-49 – 3.2/8 to 3.6/9
  • 9:00 PM and 9:30 p.m.: Two and a Half Men (11.3/16 HH rating, 17.77M viewers, 5.8/13 A18-49 rating) was followed by the series premiere of Rules of Engagement (9.8/14 HH rating, 14.89M viewers, 5.2/12 A18-49 rating). This was yet another strong hour for CBS with Two and a Half Men jumping up 1.92M viewers, 13% among households and 21% among adults 18-49. More importantly for CBS, however, was the great start to the new series Rules of Engagment. Retention was a very positive 84% among total viewers, 87% among households and most impressively 90% among adults 18-49.
    • Episode-to-episode numbers (Two and a Half Men — 1/22/2007)
      • Households – 10.0/14 to 11.3/16
      • Viewers – 15.85M to 17.77M
      • Adults 18-49 – 4.8/11 to 5.8/13
    • Week-to-week numbers (vs. New Adventures of Old Christine — 1/22/2007)
      • Households – 8.3/12 to 9.8/14
      • Viewers – 12.81M to 14.89M
      • Adults 18-49 – 4.1/10 to 5.2/12
  • 10:00 p.m.: CBS then ended the evening with a CSI: Miami (11.8/19 HH rating, 18.20M viewers, 5.7/14 A18-49 rating) as the nights highest rated and most watched program. It was slightly down from its last newly aired episode (interestingly, the only time-period for CBS to be down) but was still very strong.
    • Episode-to-episode numbers (1/22/2007):
      • Households – 12.1/19 to 11.8/19
      • Viewers – 18.86M to 18.20M
      • Adults 18-49 – 6.1/15 to 5.7/14

NBC followed in second place for the evening with a 8.0/12 household rating, 13.02 million total viewers, and a 4.8/12 rating among adults 18-49.

  • Last Week:
    • 7.8/12 HH rating [#1]
    • 12.46M viewers [#1]
    • 4.6/11 A18-49 rating [#2]
  • 8:00 p.m.: Deal or No Deal (10.6/15 HH rating, 17.33M viewers, 5.0/12 A18-49 rating) was slightly up from the week prior, to lead NBC for a time-period win for the hour. It was also NBC’s highest rated program of the night among households and viewers.
    • Week-to-week numbers:
      • Households – 10.4/16 to 10.6/15
      • Viewers – 16.86M to 17.33M
      • A18-49 – 4.8/12 to 5.0/12
  • 9:00 p.m.: Heroes (8.6/12 HH rating, 14.56M viewers, 6.4/15 A18-49 rating) was up nearly 1M viewers (990,000), 4% among households and 11% among adults 18-49, as it moved past 24 among households and viewers for the second time since its return.
    • Week-to-week numbers:
      • Households – 8.3/12 to 8.6/12
      • Viewers – 13.57M to 14.56M
      • A18-49 – 6.1/14 to 6.4/15
  • 10:00 p.m.: Studio 60 on the Sunset Strip (4.6/7 HH rating, 7.18M viewers, 3.2/8 A18-49 rating) benefited from a stronger lead-in, but was still very weak with retention of only 49% among total viewers, 53% among households and 50% among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.8/7 to 4.6/7
      • Viewers – 6.95M to 7.18M
      • A18-49 – 3.0/8 to 3.2/8

Fox finished in third place for the evening with a 7.3/11 household rating, 11.98 million total viewers, and a 4.8/12 rating among adults 18-49.

  • Last Week:
    • 7.3/11 HH rating [#2]
    • 11.98M viewers [#2]
    • 4.8/12 A18-49 rating [#1]
  • 8:00 p.m.: Prison Break (6.0/9 HH rating, 10.14M viewers, 4.1/10 A18-49 rating) was on par with its performance last week among households and adults 18-49, while creeping over the 10M mark for another solid performance.
    • Week-to-week numbers:
      • Households – 6.0/9 to 6.0/9
      • Viewers – 9.91M to 10.14M
      • A18-49 – 4.1/11 to 4.1/10
  • 9:00 p.m.: 24 (8.1/12 HH rating, 13.58M viewers, 5.0/11 A18-49 rating) dipped down slightly (in the single digits), having to settle for second place against NBC hit Heroes.
    • Week-to-week numbers:
      • Households – 8.5/12 to 8.1/12
      • Viewers – 14.05M to 13.58M
      • A18-49 – 5.4/12 to 5.0/11

ABC followed in fourth place for the evening with a 5.1/8 household rating, 7.48 million total viewers and a 3.1/8 rating among adults 18-49.

  • Last Week:
    • 5.1/8 HH rating [#4]
    • 7.48M viewers [#4]
    • 3.1/8 A18-49 rating [#4]
  • 8:00 p.m.: Wife Swap (5.4/8 HH rating, 8.40M viewers, 3.5/9 A18-49 rating) keeping with what appears to be a trend on the evening, Wife Swap was up slightly among viewers and adults 18-49.
    • Week-to-week numbers:
      • Households – 5.5/8 to 5.4/8
      • Viewers – 7.99M to 8.40M
      • A18-49 – 3.2/8 to 3.5/9
  • 9:00 p.m.: Supernanny (6.3/9 HH rating, 9.55M viewers, 3.8/9 A18-49 rating) gave another solid performance as it grew 1.15M viewers, 17% among households and 9% among adults 18-49 from its lead-in.
    • Week-to-week numbers:
      • Households – 5.8/9 to 6.3/9
      • Viewers – 8.74M to 9.55M
      • A18-49 – 3.5/8 to 3.8/9
  • 10:00 p.m.: ABC chose to air, in place of What About Brian, the special In Style Celebrity Weddings (4.4/7 HH rating, 5.60M viewers, 2.6/7 A18-49 rating) and the results were actually a weaker performance compared to last week’s What About Brian.
    • Week-to-week numbers (vs. What About Brian):
      • Households – 4.0/6 to 4.4/7
      • Viewers – 5.71M to 5.60M
      • A18-49 – 2.7/7 to 2.6/7

The CW was left for a fifth place finish with a 1.9/3 household rating, 2.82 million total viewers and a 1.2/3 rating among adults 18-49.

  • Last Week:
    • 1.8/3 HH rating [#5]
    • 2.43M viewers [#5]
    • 1.1/3 A18-49 rating [#5]
  • 8:00 and 8:30 p.m.: New episodes of Everybody Hates Chris (2.1/3 HH rating, 3.15M viewers, 1.2/3 A18-49 rating) and All of Us (1.8/3 HH rating, 2.74M viewers, 1.1/3 A18-49 rating) were also up a tad, with Everybody Hates Chris performing the best for the CW as it reached and surpassed the 3M mark.
    • Week-to-week numbers (Everybody Hates Chris):
      • Households – 1.9/3 to 2.1/3
      • Viewers – 2.76M to 3.15M
      • A18-49 – 1.1/3 to 1.2/3
    • Week-to-week numbers (All of Us):
      • Households – 1.7/2 to 1.8/3
      • Viewers – 2.36M to 2.74M
      • A18-49 – 1.0/3 to 1.1/3
  • 9:00 and 9:30 p.m.: Girlfriends (1.8/3 HH rating, 2.72M viewers, 1.2/3 A18-49 rating) and The Game (1.7/2 HH rating, 2.66M viewers, 1.2/3 A18-49 rating) were also up to more respectable, but still poor, numbers.
    • Week-to-week numbers:
      • Households – 1.7/2 to 1.8/3
      • Viewers – 2.35M to 2.72M
      • A18-49 – 1.0/2 to 1.2/3
    • Week-to-week numbers:
      • Households – 1.7/2 to 1.7/2
      • Viewers – 2.26M to 2.66M
      • A18-49 – 1.1/2 to 1.2/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com.

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