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Broadcast TV Ratings for Wednesday, January 31, 2007

Another night of American Idol equals another win for Fox. The return of Bones hits a season high.

Fox finished in first place for the evening with an 12.8/19 household rating, 22.01 million total viewers and a 8.8/22 rating among adults 18-49.

  • Last Week:
    • Households – 18.8/28 rating [#1]
    • Viewers – 33.56 million [#1]
    • A18-49 – 13.9/34 rating [#1]
  • 8:00 p.m.: The return of Bones (7.7/12 HH rating, 12.56M viewers, 4.3/11 A18-49) hit a season high as the lead-in to the dominant American Idol. The show was up an impressive 3.96M viewers, and 43% among households and adults 18-49 from its last newly aired episode three weeks ago.
    • Episode-to-episode numbers (12/13/2006):
      • Households – 5.4/9 to 7.7/12
      • Viewers – 8.60M to 12.56M
      • A18-49 – 3.0/9 to 4.3/11
  • 9:00 p.m.: American Idol (17.9/26 HH rating, 31.45M viewers, 13.4/31 A18-49) continues to destory its competition. The show was slightly down from last week when its compared to the two hour edition of last Wednesday. As you can see from the numbers below, the 9:00 p.m. hour was not nearly as strong this week as it was last. Still though, 30M+ and a 13.4 in adults 18-49 is nothing to be complaining about. The show is still pacing well ahead of last season’s numbers.
    • Week-to-week numbers (8:00 to 10:00 p.m.)
      • Households – 18.8/28 to 17.9/26
      • Viewers – 33.56M to 31.45M
      • A18-49 – 13.9/34 to 13.4/31
    • Week-to-week numbers (9:00 p.m.):
      • Households – 20.4/30 to 17.9/26
      • Viewers – 36.76M to 31.45M
      • A18-49 – 15.6/37 to 13.4/31

CBS followed in second place for the evening with a 6.4/10 household rating, 9.62 million total viewers but was third among adults 18-49 with a 2.8/7 rating.

  • Last Week:
    • Households -6.2/10 rating [#2]
    • Viewers -9.25 million [#2]
    • A18-49 -2.5/6 rating [#3]
  • CBS chose to go with another night of repeats.
  • 8:00 p.m.: CSI: NY (xx/x HH rating, 8.55M viewers, 2.6/7 A18-49 rating) improved the timeslot from recently canceled Armed & Famous (which will air its remaining episodes on VH1).
    • Week-to-week numbers (Armed & Famous):
      • Households – 3.2/5 to x.x/x
      • Viewers – 4.75M to 8.55M
      • A18-49 – 1.4/4 to 2.6/7
  • 9:00 p.m.: A repeat of Criminal Minds (6.5/10 HH rating, 9.71M viewers, 2.7/6 A18-49 rating) grew nicely out of its lead-in.
  • 10:00 p.m.: And another repeat of CSI: NY (7.1/12 HH rating, 10.61M viewers, 3.2/9 A18-49 rating) ended a strong repeat filled lineup for the Eye.

NBC finished in third place for the evening with a 6.1/9 household rating and 9.37 million total viewers, but was a stronger second place among adults 18-49 with a 3.0/8 rating.

  • Last Week:
    • Households – 5.3/8 rating [#3]
    • Viewers – 8.21 million [#3]
    • A18-49 – 2.6/7 rating [#2]
  • 8:00 p.m.: Friday Night Lights (4.5/7 HH rating, 6.86M viewers, 2.5/7 A18-49 rating) perked up some from its weak performance last week. Increasing its audience by nearly 1M viewers (950,000), 15% among households and most importantly, 32% among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.9/6 to 4.5/7
      • Viewers – 5.91M to 6.86M
      • A18-49 – 1.9/5 to 2.5/7
  • 9:00 p.m.: Deal or No Deal (7.2/11 HH rating, 11.42M viewers, 3.1/8 A18-49 rating) continued the trend for NBC, as its audience grew from the week prior as well, adding an additional 1.37M viewers, 14% more households and 15% more adults 18-49.
    • Week-to-week numbers:
      • Households – 6.3/9 to 7.2/11
      • Viewers – 10.05M to 11.42M
      • A18-49 – 2.7/6 to 3.1/8
  • 10:00 p.m.: Medium (6.6/11 HH rating, 9.83M viewers, 3.5/9 A18-49 rating) stayed with the trend and gave another solid performance for the peacock, up 1.16M viewers, 14% among households and 13% among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.8/10 to 6.6/11
      • Viewers – 8.67M to 9.83M
      • A18-49 – 3.1/8 to 3.5/9

ABC followed in fourth place for the evening with a 3.9/6 household rating, 5.92 million total viewers and a 2.1/5 rating among adults 18-49.

  • Last Week:
    • Households – 4.0/6 rating [#4]
    • Viewers – 6.06 million [#4]
    • A18-49 – 2.1/5 rating [#4]
  • 8:00 & 8:30 p.m.: The new pairing of George Lopez (5.0/8 HH rating, 7.82M viewers, 2.8/8 A18-49 rating) and Knights of Prosperity (3.3/5 HH rating, 5.25M viewers, 2.0/5 A18-49 rating) improved the time-period for ABC and gave KOP a boost from its series low last week, but retention was suspect at 66% among households, 67% among viewers and 71% among adults 18-49. As you can see though, these are strong numbers for George Lopez (keep in mind, it was not airing against AI).
    • Week-to-week numbers (George Lopez)
      • Households – 4.1/6 to 5.0/8
      • Viewers – 6.13M to 7.82
      • A18-49 – 1.9/5 to 2.8/8
    • Week-to-week numbers (Knights of Prosperity):
      • Households – 2.4/4 to 3.3/5
      • Viewers – 3.58M to 5.25M
      • A18-49 – 1.4/3 to 2.0/5
  • 9:00 & 9:30 p.m.: The new pairing of According to Jim (3.6/5 HH rating, 5.75M viewers, 2.2/5 A18-49 rating) and In Case of Emergency (2.9/4 HH rating, 4.57M viewers, 1.8/4 A18-49 rating) were also up slightly, mostly ICOE, but these are still weak numbers.
    • Week-to-week numbers: (According to Jim)
      • Households – 4.1/6 to 3.6/5
      • Viewers – 6.24M to 5.75M
      • A18-49 – 2.1/5 to 2.2/5
    • Week-to-week numbers: (In Case of Emergency)
      • Households – 2.1/3 to 2.9/4
      • Viewers – 2.98M to 4.57M
      • A18-49 – 1.2/3 to 1.8/4
  • 10:00 p.m.: Primetime: Medical Mysteries (4.2/7 HH rating, 6.05M viewers, 2.1/6 A18-49 rating).
    • Week-to-week numbers:
      • Households – 3.9/6 to 4.2/7
      • Viewers – 5.76M to 6.05M
      • A18-49 – 2.1/6 to 2.1/6

The CW finished in fifth place with a 1.9/3 household rating, 2.82 million total viewers and a 1.4/3 rating among adults 18-49.

  • Last Week:
    • Households – 1.8/3 rating [#5]
    • Viewers – 2.66 million [#5]
    • A18-49 – 1.2/3 rating [#5]
  • 8:00 p.m.: What a difference escaping competition from AI will do to your ratings. Beauty and the Geek (2.6/4 HH rating, 4.07M viewers, 2.1/5 A18-49 rating), finally out from direct competition with AI, jumped up very nicely to a more workable rating for the network. The show increased 1M viewers, 37% among household and a whopping 62% among adults 18-49.
    • Week-to-week numbers:
      • Households – 1.9/3 to 2.6/4
      • Viewers – 3.07M to 4.07M
      • A18-49 – 1.3/3 to 2.1/5
  • 9:00 p.m.: A repeat of One Tree Hill (1.1/2 HH rating, 1.56M viewers, 0.8/2 A18-49 rating) barely registered.

Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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