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Broadcast TV Ratings for Sunday, January 28, 2007

CBS takes the evening among houseoholds and viewers, while ABC barely nudges ahead among adults 18-49 with a repeat filled line-up.

CBS finished in first place for the evening with a 9.3/14 household rating, 14.73 million total viewers but was tied for second with Fox with a 3.0/7 rating among adults 18-49.

  • Last Week:
    • 22.6/33 HH rating [#1]
    • 39.80M viewers [#1]
    • 14.9/32 A18-49 rating [#1]
  • 7:00 p.m.: With no football lead-in, 60 Minutes (9.3/15 HH rating, 14.65M viewers, 2.6/7 A18-49 rating) pulls a more normal performance.  Loss among households and viewers wasn’t too severe, unlike its loss among adults 18-49 (which is to be expected given the large football audience sticking around two weeks ago after the game).
    • Episode-to-episode numbers (1/14/2007):
      • Households – 11.2/16 to 9.3/15
      • Viewers – 17.47M to 14.65M
      • A18-49 – 4.9/11 to 2.6/7
  • 8:00 p.m.: Cold Case (9.4/14 HH rating, 15.14M viewers, 3.5/8 A18-49 rating) was even from its last newly aired episode two weeks ago among households and viewers, ticking up ever so slightly in both categories.  There was some loss among adults 18-49 (around 10%), but like 60 Minutes that can be attributed to the larger than normal demo audience sticking around after the NFL game two weeks ago.
    • Episode-to-episode numbers (1/14/2007):
      • Households – 9.3/14 to 9.4/14
      • Viewers – 14.53M to 15.14M
      • A18-49 – 3.9/9 to 3.5/8
  • 9:00 to 10:00 p.m.: Hallmark Hall of Fame movie Valley of Light (9.3/14 HH rating, 14.72M viewers, 2.9/7 A18-49 rating) gave a respectable performance, holding firm from its lead-in.  It did, however, skew a little older (as you can see from the low A18-49 rating), but this is a still a strong performance for the network.

ABC followed in second place for the evening with a 5.8/9 household rating, 9.46 million total viewers, but was first among adults 18-49 with a 3.3/8 rating.

  • Last Week:
    • 7.9/11 HH rating [#2]
    • 12.52/M viewers [#2]
    • 4.7/10 A18-49 rating [#2]
  • 7:00 p.m.: Starting off the evening for ABC was a new America’s Funniest Home Videos (5.6/9 HH rating, 10.36M viewers, 3.2/9 A18-49 rating), which was as usual very reliable.  Increasing nearly 2M viewers (1.92M), 14% among households and 28% among adults 18-49 from the week prior.  Giving ABC a win for the hour among the key demo.
    • Week-to-week numbers:
      • Households – 4.9/7 to 5.6/9
      • Viewers – 8.44M to 10.36M
      • A18-49 – 2.5/6 to 3.2/9
  • 8:00 p.m.: It should be noted how impressive a repeat of Extreme Makeover: Home Edition (6.8/10 HH rating, 12.04M viewers, 4.3/11 A18-49 rating) performed given its encore nature.  Check out the numbers below (both new episodes).  This is a very strong performance for a repeat episode.  It was ABC’s highest rated episode for the evening among households, viewers and adults 18-49.
    • Week-to-week numbers:
      • Households – 6.6/10 to 7.3/10
      • Viewers – 10.85M to 12.62M
      • A18-49 – 4.0/9 to 4.8/10
  • 9:00 p.m.: A repeat of Desperate Housewives (6.5/10 HH rating, 9.67M viewers, 3.4/8 A18-49 rating) performed well enough to give the alphabet second place for the hour among households and viewers.
  • 10:00 p.m.: And ending the evening for ABC was a repeat of Brothers & Sisters (4.2/7 HH rating, 5.79M viewers, 2.3/6 A18-49 rating), which was third for the hour and ABC’s weakest performer on the night.  Given this and DH were repeats, these numbers really aren’t that significant.

NBC finished in third place for the evening with a 4.9/8 household rating, 7.73 million total viewers and a 2.8/7 rating among adults 18-49.

  • Last Week:
    • 5.1/7 HH rating [#3]
    • 7.86M viewers [#3]
    • 2.6/6 A18-49 rating [#3]
  • 7:00 to 9:00 p.m.: A special two-hour edition of Grease: You’re the One That I Want (4.6/7 HH rating, 7.32M viewers, 2.4/6 A18-49 rating) was weaker than normal due to its first hour.  As the audience began to discover the show towards its original time-slot (9:00PM) it was even from the week prior (check below).
    • Week-to-week numbers (9:00 p.m.):
      • Households -5.2/7 to 5.1/8
      • Viewers – 8.05M to 8.18M
      • A18-49 – 2.4/6 to 2.7/6
  • 9:00 p.m.: That was followed by a new episode of The Apprentice: Los Angeles (5.2/8 HH rating, 8.35M viewers, 3.5/8 A18-49 rating) which grew respectably out of its lead-in and was more on par with earlier episodes in the season.  It gained 1.48M viewers, 18% among households and 25% among adults 18-49 from the week prior.
    • Week-to-week numbers:
      • Households – 4.4/6 to 5.2/8
      • Viewers – 6.87M to 8.35M
      • A18-49 – 2.8/6 to 3.5/8
  • 10:00 p.m.: Crossing Jordan (5.4/9 HH rating, 7.91M viewers, 2.7/7 A18-49 rating) is on its way up after a very weak debut.  It’ll be interesting to see if the series can somehow find its lost audience as the rest of the season advances.  It’s up 1.24M viewers, and 23% among households and adults 18-49 since its season premiere.
    • Week-to-week numbers:
      • Households – 4.4/7 to 5.0/8 to 5.4/9
      • Viewers – 6.67M to 6.87M to 7.91M
      • A18-49 – 2.2/5 to 2.8/6 to 2.7/7

Fox finished in fourth place for the evening with a 3.9/6 household rating, 6.29 million total viewers, but was tied for second with CBS with a 3.0/8 rating among adults 18-49.

  • Last Week:
    • 3.4/5 HH rating [#4]
    • 5.29M viewers [#4]
    • 2.3/5 A18-49 rating [#4]
  • 7:00 p.m.: Repeats of ‘Til Death (1.9/3 HH rating, 2.93M viewers, 1.3/4 A18-49 rating) and War at Home (2.2/3 HH rating, 3.35M viewers, 1.5/4 A18-49 rating) didn’t have much of an audience, left fighting for last place with The CW.
  • 8:00 p.m.: A new Simpsons (4.8/7 HH rating, 8.09M viewers, 3.9/10 A18-49 rating) and the season premiere of King of the Hill (4.3/6 HH rating, 7.19M viewers, 3.5/8 A18-49 rating) had strong returns, especially King of the Hill. As you can see from the numbers below, the delayed start does not seem to have hurt its ratings, in fact, the show is up year-to-year.
    • Episode-to-episode numbers (The Simpsons — 1/7/2007):
      • Households – 7.3/11 to 4.8/7
      • Viewers – 11.62M to 8.09M
      • A18-49 – 5.4/12 to 3.9/10
    • Season Premiere Comparison (King of the Hill — 9/18/2005)
      • Households – 4.2/7 to 4.3/6
      • Viewers – 7.15M to 7.19M
      • A18-49 – 3.2/7 to 3.5/8
    • Year-to-year numbers (King of the Hill — 1/29/2006):
      • Households – 3.0/5 to 4.3/6
      • Viewers – 5.06M to 7.19M
      • A18-49 – 2.4/5 to 3.5/8
  • 9:00 p.m.: New episodes of Family Guy (5.3/8 HH rating, 8.09M viewers, 3.9/10 A18-49 rating) and American Dad (4.6/7 HH rating, 7.19M viewers, 3.5/8 A18-49 rating) were also strong in their returns, allowing for Fox to nab a tie for second place on the evening.
    • Episode-to-episode numbers: (Family Guy — 12/17/2006)
      • Households – 5.4/8 to 5.3/8
      • Viewers – 8.91M to 8.09M
      • A18-49 – 4.5/10 to 3.9/10
    • Episode-to-episode numbers: (American Dad — 1/7/2007)
      • Households – 5.7/8 to 5.3/8
      • Viewers – 9.12M to 7.19M
      • A18-49 – 4.4/9 to 3.5/8

The CW was left then in fifth place with a 1.7/3 household rating, 2.65 million total viewers and a 1.1/3 rating among adults 18-49.

  • Last Week:
    • 1.7/2 HH rating [#5]
    • 2.65M viewers [#5]
    • 0.9/2 A18-49 rating [#5]
  • 7:00 & 7:30 p.m.: A repeat of Reba (1.7/3 HH rating, 2.61M viewers, 1.0/3 A18-49 rating) was followed by a new episode of Reba (2.3/4 HH rating, 3.54M viewers, 1.4/4 A18-49 rating).  Reba was up nicely from last week’s episode, more in line with the show’s average.
    • Week-to-week numbers (7:30 p.m.):
      • Households – 2.2/3 to 2.3/4
      • Viewers – 3.32M to 3.54M
      • A18-49 – 1.2/3 to 1.4/4
  • 8:00 p.m.: A new 7th Heaven (2.0/3 HH rating, 3.10M viewers, 1.2/3 A18-49 rating) was down from last week among households and viewers, but did manage to tick up oh so slightly, probably not even noteworthy, among adults 18-49.
    • Weel-to-week numbers:
      • Households – 2.2/3 to 2.0/3
      • Viewers – 3.33M to 3.10M
      • A18-49 – 1.1/2 to 1.2/3
  • 8:00 to 10:00 p.m.: An encore presentation of Beauty and the Geek (1.2/2 HH rating, 1.78M viewers, 0.9/2 A18-49 rating) ended another sub 3M average night for The CW.

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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