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Broadcast TV Ratings for Thursday, January 25, 2007

CBS and ABC battle it out for the top spot, with The Eye coming out on top among households and viewers and ABC among adults 18-49. Grey’s Anatomy was the nights highest rated and most watched program.

CBS was first for the evening with a 10.2/16 household rating, 15.81 million total viewers, but was second second among adults 18-49 with a 4.6/12 rating.

  • Last Week:
    • 10.3/16 HH rating [#1]
    • 16.19M viewers [#1]
    • 4.9/12 A18-49 rating [#1]
  • 8:00 p.m.: A repeat of CSI: Miami (8.0/13 HH rating, 12.43M viewers, 3.3/9 A18-49 rating) did very well for CBS, giving the network a time period win among households and viewers, and a tie among adults 18-49.  It also improved upon a repeat of ‘CSI’ from last week (check numbers from below).
    • Week-to-week numbers (CSI: Crime Scene Investigation):
      • Households – 7.8/12 to 8.0/13
      • Viewers – 12.26M to 12.43M
      • A18-49 – 3.4/9 to 3.3/9
  • 9:00 p.m.: That led into a new CSI: Crime Scene Investigation (13.1/19 HH rating, 21.28M viewers, 6.8/17 A18-49 rating) which was consistent from the week prior, but was once again unable to fend off the doctors of Seattle Grace, as Grey’s Anatomy beat the show across the show.  Numbers were consistent though from the last week, with no noticeable dip in audience.
    • Week-to-week numbers:
      • Households – 13.2/19 to 13.1/19
      • Viewers – 21.28M to 20.94M
      • A18-49 – 6.9/16 to 6.6/16
  • 10:00 p.m.: Ending the evening for the Eye was a repeat of Shark (9.3/15 HH rating, 14.04M viewers, 3.8/10 A18-49 rating) which gave a remarkable performance considering its repeat nature.  The show was barely off from a new episode last week (check the numbers below).  The series was number one for the hour among households and viewers, and second among adults 18-49.
    • Week-to-week numbers:
      • Households – 9.8/15 to 9.3/15
      • Viewers – 15.02M to 14.04M
      • A18-49 – 4.4/12 to 3.8/10

ABC was second for the evening with a 9.5/15 household rating, 14.07 million total viewers and a 5.3/14 rating among adults 18-49.

  • Last Week:
    • 10.3/16 HH rating [#1]
    • 15.56/M viewers [#1]
    • 5.6/14 A18-49 rating [#1]
  • 8:00 p.m.: A repeat of Ugly Betty (6.8/11 HH rating, 9.83M viewers, 3.3/9 A18-49 rating) though second among households and total viewers against a repeat of CSI: Miami was tied for first among adults 18-49.
  • 9:00 p.m.: That led into Grey’s Anatomy (14.0/21 HH rating, 21.40M viewers, 8.8/21 A18-49 rating) which again took care of business, winning the hour against ‘CSI’ to be the nights highest rated and most watched program.  ratings were even from the week prior, with a slight uptick among adults 18-49.
    • Week-to-week numbers:
      • Households – 14.1/21 to 14.0/21
      • Viewers – 21.89M to 21.40M
      • A18-49 – 8.7/20 to 8.8/21
  • 10:00 p.m.: Though still poor in terms of retention out of its lead-in, Men In Trees (7.7/13 HH rating, 10.98M viewers, 3.9/11 A18-49 rating) put up its best numbers to date.  As you can see from the numbers below, the show is up 720,000 viewers, 12% among households and 8% among adults 18-49.  The move from Friday has seemed to be a good tactic for ABC, and welcome news to the network, which has had disappointments in other key shows such as Knights of Prosperity, The Nine, Six Degrees.
    • Week-to-week numbers:
      • Households -6.9/11 to 7.3/12 to 7.7/13
      • Viewers – 10.26M to 10.70M to 10.98M
      • A18-49 – 3.6/9 to 3.7/10 to 3.9/11

NBC finished in third place for the evening with a 3.6/6 household rating, 5.64 million total viewers and a 2.7/7 rating among adults 18-49.

  • Last Week:
    • 4.6/7 HH rating [#3]
    • 7.15M viewers [#3]
    • 3.2/8 A18-49 rating [#3]
  • NBC aired an entire night of repeats.
  • 8:00 p.m. and 8:30 p.m.: It must be noted how strong of a performance episodes of My Name Is Earl (5.3/8 HH rating, 8.40M viewers, 3.4/10 A18-49 rating) and The Office (4.8/7 HH rating, 7.80M viewers, 3.7/10 A18-49 rating) did last night.  These are great numbers for repeats, especiall among adults 18-49.
  • 9:00 p.m. and 9:30 p.m.: Episodes of Scrubs (3.2/5 HH rating, 4.98M viewers, 2.4/6 A18-49 rating) and 30 Rock (2.5/4 HH rating, 3.86M viewers, 1.8/4 A18-49 rating), however, was unable to match the performance of it’s comedy lead-ins.
  • 10:00 p.m.: NBC opted to go with a hour of The Office (2.9/5 HH rating, 4.41M viewers, 2.3/6 A18-49 rating) instead of its usual E.R. repeats, which often perform poorly.

Fox followed in fouth place for the evening with a 2.9/4 household rating, 4.34 million total viewers and tied for fourth among adults 18-49 with a 1.7/4 rating.

  • Last Week:
    • 2.9/4 HH rating [#4]
    • 4.33M viewers [#4]
    • 1.8/5 A18-49 rating [#4]
  • 8:00 p.m. and 8:30 p.m.: A repeat of ‘Til Death (3.5/6 HH rating, 5.34M viewers, 2.0/6 A18-49 rating) was followed by a new War at Home (3.2/5 HH rating, 4.70M viewers, 1.8/5 A18-49 rating) and numbers remained farely flat from the week prior for War at Home. Ahead of its AI sampling which will occur in a few weeks, a repeat of ‘Til Death actually performed better than a new episode last week.  A good sign of a loyal audience.  Will Fox be able to save the show?  We’ll soon find out.
    • Week-to-week numbers (The War at Home):
      • Households – 3.0/4 to 3.2/5
      • Viewers – 4.35M to 4.70M
      • A18-49 – 1.9/5 to 1.8/5
  • 9:00 p.m.: A show that Fox was unable to save, The O.C. (2.5/4 HH rating, 3.80M viewers, 1.5/4 A18-49 rating) continued to draw mediocre numbers, dipping from its lead-in and securing only a tie for fourth place with The CW for the evening among adults 18-49.
    • Week-to-week numbers:
      • Households – 2.6/4 to 2.5/4
      • Viewers – 3.94M to 3.65M
      • A18-49 – 1.7/4 to 1.5/4

The CW was left then in fifth place with a 2.5/4 household rating, 4.16 million total viewers and tied for fourth among adults 18-49 with a 1.7/5 rating.

  • Last Week:
    • 2.6/4 HH rating [#5]
    • 4.31M viewers [#5]
    • 1.9/5 A18-49 rating [#5]
  • 8:00 p.m.: A new Smallville (2.9/4 HH rating, 4.98M viewers, 2.1/6 A18-49 rating) put up another strong performance on the heels of the heavily advertised “Justice” episode from last week.  The show was off less than 10% from the week prior.
    • Week-to-week numbers:
      • Households – 3.1/5 to 2.9/4
      • Viewers – 5.25M to 4.98M
      • A18-49 – 2.3/6 to 2.1/6
  • 9:00 p.m.: A new Supernatural (2.1/3 HH rating, 3.35M viewers, 1.4/3 A18-49 rating) was flat from the week prior, putting up a decent performance given the intense competition on the hour.
    • Week-to-week numbers:
      • Households – 2.0/3 to 2.1/3
      • Viewers – 3.37M to 3.35M
      • A18-49 – 1.4/4 to 1.4/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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