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Broadcast TV Ratings for Sunday, January 21, 2007

CBS’s coverage of the AFC Championship Game secures a first place win for the evening among all main categories. The game between the Patriots and the Colts drew over 43M viewers in primetime. CBS outrated the combined totals of all four of its competitors.

CBS finished in first place for the evening with a 22.6/33 household rating, 39.80 million total viewers and a 14.9/32 rating among adults 18-49.

  • Last Week:
    • 13.6/20 HH rating [#1]
    • 22.30M viewers [#1]
    • 7.0/16 A18-49 rating [#1]
  • 7:00 to 10:00 p.m.: AFC Championship Game: New England Patriots at Indianoplis Colts (24.3/35 HH rating, 43.06M viewers, 16.1/35 A18-49 rating). Think those numbers are impressive? Check this out. The game ran from 6:40 to 10:20 p.m., factoring in those early and late figures, the game averaged a 28.1 household rating, 46.7M viewers and a 17.6 rating among adults 18-49. The game peaked to 57M viewers in the last few minutes as Peyton Manning led the Colts to a win.
  • 10:00 p.m.: A combination of the late-ending NFL game and Without a Trace (17.9/27 HH rating, 39.80M viewers, 14.9/22 A18-49 rating).

ABC followed in second place for the evening with a 7.9/11 household rating, 12.52 million total viewers and a 4.7/10 rating among adults 18-49.

  • Last Week:
    • 7.5/11 HH rating [#2]
    • 11.96/M viewers [#3]
    • 4.5/10 A18-49 rating [#3]
  • 7:00 p.m.: Starting off the evening for ABC was a new America’s Funniest Home Videos (4.9/7 HH rating, 8.44M viewers, 2.5/6 A18-49 rating).
    • Week-to-week numbers:
      • Households – 4.6/7 to 4.9/7
      • Viewers – 7.81M to 8.44M
      • A18-49 – 2.3/6 to 2.5/6
  • 8:00 p.m.: A new Extreme Makeover: Home Edition (7.3/10 HH rating, 12.62M viewers, 4.8/10 A18-49 rating).
    • Week-to-week numbers:
      • Households – 7.7/11 to 6.6/10 to 7.3/10
      • Viewers – 13.43M to 10.85M to 12.62M
      • A18-49 – 5.1/11 to 4.0/9 to 4.8/10
  • 9:00 p.m.: A new Desperate Housewives (11.0/15 HH rating, 17.08M viewers, 6.6/13 A18-49 rating).
    • Episode-to-episode numbers:
      • Households – 10.6/15 to 11.0/15
      • Viewers – 16.71M to 17.08M
      • A18-49 – 6.8/15 to 6.6/13
  • 10:00 p.m.: Which brings us to a new Brothers & Sisters (8.2/13 HH rating, 11.95M viewers, 4.6/11 A18-49 rating).
    • Episode-to-episode numbers:
      • Households – 8.2/13 to 8.2/13
      • Viewers – 12.46M to 11.95M
      • A18-49 – 4.8/12 to 4.6/11

NBC finished in third place for the evening with a 5.1/7 household rating, 7.86 million total viewers and a 2.6/6 rating among adults 18-49.

  • Last Week:
    • 4.9/70 HH rating [#4]
    • 7.85M viewers [#4]
    • 2.5/6 A18-49 rating [#4]
  • 7:00 p.m.: Deal or No Deal (5.7/9 HH rating, 8.95M viewers, 2.4/6 A18-49 rating).
    • Week-to-week numbers:
      • Households -5.6/9 to 5.7/9
      • Viewers – 9.23M to 8.95M
      • A18-49 – 2.3/6 to 2.4/6
  • 8:00 p.m.: The third week of Grease: You’re the One That I Want (5.2/7 HH rating, 8.05M viewers, 2.4/6 A18-49 rating).
    • Week-to-week numbers:
      • Households – 6.9/10 to 4.9/7 to 5.2/7
      • Viewers – 11.59M to 8.19M to 8.05M
      • A18-49 – 4.3/10 to 2.8/6 to 2.4/6
  • 9:00 p.m.: That was followed by the third week of The Apprentice: Los Angeles (4.4/6 HH rating, 6.87M viewers, 2.8/6 A18-49 rating).
    • Week-to-week numbers:
      • Households – 5.7/9 to 4.7/7 to 4.4/6
      • Viewers – 9.11M to 7.29M to 6.87M
      • A18-49 – 4.1/10 to 2.8/6 to 2.8/6
  • 10:00 p.m.: Crossing Jordan (5.0/8 HH rating, 6.87M viewers, 2.8/6 A18-49 rating).
    • Week-to-week numbers:
      • Households – 4.4/7 to 5.0/8
      • Viewers – 6.67M to 6.87M
      • A18-49 – 2.2/5 to 2.8/6

Fox finished in fourth place for the evening with a 3.4/5 household rating, 5.29 million total viewers and a 2.3/5 rating among adults 18-49.

  • Last Week:
    • 6.8/10 HH rating [#3]
    • 11.97M viewers [#2]
    • 4.7/11 A18-49 rating [#2]
  • 7:00 p.m.: Repeats of ‘Til Death (3.4/5 HH rating, 5.16M viewers, 1.9/5 A18-49 rating) and War at Home (2.5/4 HH rating, 3.67M viewers, 1.4/3 A18-49 rating).
  • 8:00 p.m.: Repeats of Simpsons (4.0/6 HH rating, 6.44M viewers, 2.7/6 A18-49 rating) and American Dad (3.5/5 HH rating, 5.52M viewers, 2.5/5 A18-49 rating).
  • 9:00 p.m.: Repeats of Family Guy (3.8/5 HH rating, 5.88M viewers, 2.8/6 A18-49 rating) and American Dad (3.1/4 HH rating, 5.05M viewers, 2.3/5 A18-49 rating).

The CW was left then in fifth place with a 1.7/2 household rating, 2.65 million total viewers and a 0.9/2 rating among adults 18-49.

  • Last Week:
    • 1.6/2 HH rating [#5]
    • 2.58M viewers [#5]
    • 1.0/2 A18-49 rating [#5]
  • 7:00 & 7:30 p.m.: A repeat of Reba (1.5/2 HH rating, 2.23M viewers, 0.7/2 A18-49 rating) was followed by a new episode of Reba (2.2/3 HH rating, 3.32M viewers, 1.2/3 A18-49 rating)
    • Week-to-week numbers (7:30 p.m.):
      • Households – 2.2/3 to 2.2/3
      • Viewers – 3.50M to 3.32M
      • A18-49 – 1.3/3 to 1.2/3
  • 8:00 p.m.: A new 7th Heaven (2.2/3 HH rating, 3.33M viewers, 1.1/2 A18-49 rating).
    • Weel-to-week numbers:
      • Households – 2.0/3 to 2.2/3
      • Viewers – 3.11M to 3.33M
      • A18-49 – 1.1/2 to 1.1/2
  • 8:00 to 10:00 p.m.: An encore presentation of Beauty and the Geek (1.2/2 HH rating, 1.84M viewers, 0.8/2 A18-49 rating).

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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