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NBC hands out renewals to four shows

Today at the TCA, NBC entertainment president Kevin Reilly announced full-season (2007-08) orders for freshman drama Heroes and veterans My Name Is Earl, The Office and Law & Order: Special Victims Unit.

“These four series represent some of the best of what we consider to be the NBC brand of quality shows,” said Peacock topper Kevin Reilly. “It is a pleasure to give them an early renewal to develop more stories for next year since we know they will remain both critical and commercial successes for a long time to come.”

Reilly also let slip his hopes for another season of 30 Rock, declaring “it’s already in a success zone; the rating of a 2.9 is not huge a risk to bring back”.