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“Identity” to return in March

Content with the performance of its limited five day run in December, NBC has decided to return the NBC gameshow Identity for another run sometime in March of this year (an exact date and time have yet to be announced).

“This was a different kind of primetime game show that struck a chord among viewers who found it both entertaining and competitive and allowed them to also play at home,” said Kevin Reilly, NBC entertainment president. “Plus, Penn Jillette’s command and affable skills as a host will continue to enhance ‘Identity’s’ attraction.”
During that run in December (12-18 to 12-22), the show averaged a 3.2/9 rating among adults 18-49 and 9.3 million viewers.

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