Understanding that consumers are wary of buying into the new high-definition players, Warner Brothers plans to announce a new disc (Total HD disc) capable of playing film and television content in both formats.
Executives at Time Warner (parent of Warner Brothers) hope the disc will generate an increase of sales of the new High-Definition players. Barry M. Meyer, the chairman and chief executive of Warner Brothers, said in an interview that the company came up with the Total HD disc after concluding that neither Blu-ray or HD DVD was going to lose the format war anytime soon.
“The next best thing is to recognize that there will be two formats and to make that not a negative for the consumer,” Mr. Meyer said. “We felt that the most significant constituency for us to satisfy was the consumer first, and the retailer second. The retailer wants to sell hardware and doesn’t want to be forced into stocking two formats for everything. This is ideal for them.”
The disc will be debuted at the Consumer Electronics Show in Las Vegas next Tuesday.