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Showtime to enter gaming realm

CBS-owned cable channel Showtime is gearing for a second quarter launch of a online gaming-service ala GameTap called On Broadband.

The service will offer on-demand and downloadable games as well as reviews and cheats for PC users equiped with a broadband connection.

“While it might not seem like a natural, when you think about it, it makes a lot of sense for Showtime,” Showtime chairman and chief executive Matthew Blank told the AP. “We are used to dealing with a premium customer. We have the marketing and promotional expertise to be in those businesses.”

No specific game titles or content for the service have been announced yet.