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Broadcast TV Ratings for Tuesday, January 2, 2007

NBC’s returning lineup outdrew Fox’s BCS Orange Bowl matchup between Louisville and Wake Forest. A strong night overall for NBC is led by the nights highest rated program in all main categories; Law & Order: Special Victims Unit.


NBC finished in first place for the evening among households with a 8.6/13 household rating, 12.68 million total viewers and a 4.1/10 rating among adults 18-49.

  • Last Week:
    • 5.4/9 HH rating [#2]
    • 8.27M viewers [#3]
    • 2.6/7 A18-49 rating [#2]
  • 8:00 PM: An hour of Dateline (6.7/10 HH rating, 9.53M viewers, 2.9/8 A18-49 rating) perhaps helped some from the fact that the rest of NBC’s Tuesday night lineup returned with new episodes Dateline posted impressive gains of 2.04M viewers, 31% among households and 38% among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.1/9 to 6.7/10
      • Viewers – 7.49M to 9.53M
      • A18-49 – 2.1/6 to 2.9/8
  • 9:00 PM: Following next in line was a new episode of Law & Order: Criminal Intent (9.1/14 HH rating, 13.40M viewers, 4.1/10 A18-49 rating) which posted some of its strongest ratings the show has seen in a long, long time. The program won the hour among all three main categories and posted amazing gains of 3.64M viewers, 40% among households and 32% among adults 18-49.
    • Episode-to-episode numbers (November 28, 2006):
      • Households -6.5/10 9.1/14
      • Viewers – 9.76M to 13.40M
      • A18-49 – 3.1/8 to 4.1/10
  • 10:00 PM: And NBC ended the evening with another repeat, this time of Law & Order: Special Victims Unit (10.0/17 HH rating, 15.10M viewers, 5.2/14 A18-49 rating) stayed consistent from where it left off more than 1 month ago and was the nights highest rated program among all main categories
    • Episode-to-episode numbers (November 28, 2006):
      • Households – 9.8/16 to 10.0/17
      • Viewers – 14.63M to 15.10M
      • A18-49 – 5.2/14 to 5.2/14

Fox followed in second place for the evening among households with a 6.4/10 household rating, among total viewers (9.74 million) and among adults 18-49 (3.4/9 rating).

  • Last Week:
    • 5.2/9 HH rating [#3]
    • 8.41M viewers [#2]
    • 3.2/9 A18-49 rating [#1]
  • 8:30 to 11:00 PM: The second BCS game which Fox will be broadcasting this year; Orange Bowl: Wake Forest vs. Louisville (6.6/10 HH rating, 10.60M viewers, 3.6/9 A18-49 rating) performed very weakly and was unable to eclipse NBC’s strong night, having to settle for a narrow second place finish. The game was also well down compared to last year’s Orange Bowl (check numbers below). These numbers are based on preliminary numbers and are subject to change, especially when looking at live data such as this football game.  Finals will be released later today by Nielsen.
    • Year-to-year numbers (January 3, 2006):
      • Households – 12.5/19 to 6.6/10
      • Viewers – 18.6M to 10.60M
      • A18-49 – 6.3/18 to 3.6/9

CBS finished in third place for the evening with a 6.2/10 household rating, 9.61 million total viewers and a 2.5/6 rating among adults 18-49.

  • Last Week:
    • 6.7/11 HH rating [#1]
    • 10.62M viewers [#1]
    • 2.2/6 A18-49 rating [#3]
  • 8:00 PM: Deciding to hold off their new episodes for one more week, CBS began the evening with a repeat of NCIS (8.3/13 HH rating, 13.04M viewers, 3.0/8 A18-49 rating) which managed to win the hour among households and viewers. Impressive ratings for a repeat episode.
  • 9:00 PM: CBS followed with a repeat of The Unit (5.7/9 HH rating, 9.11M viewers, 2.6/6 A18-49 rating) which managed a third place finish for the hour, leading into…
  • 10:00 PM: a repeat of Numb3rs (4.5/7 HH rating, 6.68M viewers, 1.9/5 A18-49 rating) good enough for a second place 10 PM showing.

ABC followed in fourth place for the evening with a 3.9/6 household rating, 6.04 million total viewers and a 2.0/5 rating among adults 18-49.

  • Last Week:
    • 2.9/5 HH rating [#4]
    • 4.63M viewers [#4]
    • 1.6/4 A18-49 rating [#4]
  • 8:00 PM: ABC aired a repeat of America’s Funniest Home Videos (4.9/8 HH rating, 8.12M viewers, 2.7/7 A18-49 rating) and got another solid performance out of the program.
  • 9:00 and 9:30 PM: New episodes of “Big Day”(3.3/5 HH rating, 5.21M viewers, 1.8/5 A18-49 rating) and (3.1/5 HH rating, 4.83M viewers, 1.7/4 A18-49 rating) performed weakly, but its important to note that the hour did improve a strong 1.1M viewers, 28% among households and 21% among adults 18-49.
    • Week-to-week numbers (9:00 – 10:00 PM):
      • Households – 2.5/4 to 3.2/5
      • Viewers – 3.92M to 5.02M
      • A18-49 – 1.4/4 to 1.7/5
  • 10:00 PM: A repeat of Boston Legal (3.5/5 HH rating, 4.99M viewers, 1.5/4 A18-49 rating) ended the evening in third place for the alphabet.

    The CW was left for a fifth place finish with a 1.3/2 household rating, 1.83 million total viewers and a fifth place 0.8/2 rating among adults 18-49.

    • Last Week:
      • 1.2/2 HH rating [#5]
      • 1.60M viewers [#5]
      • 0.7/2 A18-49 rating [#5]
    • 8:00 PM: A repeat of Gilmore Girls (1.6/2 HH rating, 2.15M viewers, 0.9/2 A18-49 rating) got the CW off to a slow start.
    • 9:00 PM: While a repeat of Veronica Mars (1.0/2 HH rating, 1.51M viewers, 0.6/2 A18-49 rating) dipped down, ending a weak repeat evening for the CW.

    The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

    ratingschart1-2-07.jpg

    Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

    Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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