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Broadcast TV Ratings for Thursday, December 28, 2006

CBS wins across the board on a re-run filled evening. CSI: Crime Scene Investigation was the nights highest rated program among all main categories.

CBS finished in first place for the evening with a 7.3/12 household rating and 11.20 million total viewers. Among adults 18-49, the Eye earned a 2.9/8 rating, also good enough for first place.

  • Last Week:
    • 7.2/12 HH rating [#1]
    • 11.52M viewers [#1]
    • 3.5/10 A18-49 rating [#1]
  • 8:00 PM: CBS opened the evening with a repeat of Criminal Minds (6.5/11 HH rating, 9.96M viewers, 2.3/6 A18-49 rating) and won the hour among households and viewers. The program placed second for the hour among adults 18-49.
  • 9:00 PM: That led into a repeat of CSI: Crime Scene Investigation (8.8/14 HH rating, 13.83M viewers, 3.9/11 A18-49 rating) which improved 35% among households, 39% among total viewers and an enormous 70% among adults 18-49.
  • 10:00 PM: CBS ended the evening on another high note, as a repeat of Shark (6.5/11 HH rating, 9.82M viewers, 2.5/7 A18-49 rating) easily won the final hour of the night, beating it’s nearest competition by 3.28M viewers.

ABC followed in second place for the evening with a 4.8/8 household rating but was third among total viewers(7.07 million) and adults 18-49 (2.4/7 rating).

  • Last Week:
    • 5.7/10 HH rating [#2]
    • 8.21M viewers [#2]
    • 2.8/8 A18-49 rating [#3]
  • 8:00 PM: Starting off the evening for ABC was a repeat of “Ugly Betty” (4.5/8 HH rating, 6.71M viewers, 2.1/6 A18-49 rating) which led into a repeat of..
  • 9:00 PM: Grey’s Anatomy (5.3/9 HH rating, 7.95M viewers, 2.9/8 A18-49 rating) which could not hold off the ratings juggernaut that is CSI. It’s amazing how far apart these two shows are in repeats compared to in first-run no?
  • 10:00 PM: That leaves us with another solid performance from a repeat of Men In Trees (4.5/8 HH rating, 6.54M viewers, 2.4/7 A18-49 rating). I said solid because of the strong retention out of Grey’s Anatomy. Over the past three weeks, retention has gone from 64 to 70 to 82 percent.

NBC finished in fourth place for the evening with a 3.3/6 household rating and 4.98 million total viewers. Among adults 18-49, the Peacock earned a fourth place 2.1/6 rating.

  • Last Week:
    • 4.5/8 HH rating [#3]
    • 6.97M viewers [#3]
    • 2.7/8 A18-49 rating [#2]
  • 8:00 PM and 8:30 PM: Beginning the evening for the peacock were repeats of My Name Is Earl (4.4/7 HH rating, 7.06M viewers, 2.7/8 A18-49 rating) and The Office (3.6/6 HH rating, 5.72M viewers, 2.6/7 A18-49 rating).
  • 9:00 PM and 9:30 PM: Staying with the comedic theme, repeats of Scrubs (2.8/5 HH rating, 4.38M viewers, 2.0/5 A18-49 rating) and 30 Rock (2.6/4 HH rating, 3.86M viewers, 1.7/4 A18-49 rating) followed but did not perform as strongly as the previous hour, mustering only a fourth place finish.
  • 10:00 PM: A weak-performing repeat of E.R. (3.3/6 HH rating, 4.44M viewers, 1.8/5 A18-49 rating) ended the evening for the Peacock.

Fox followed in third place for the evening with a 4.6/8 household rating but was a stronger second place among total viewers (7.23 million)and among adults 18-49 (2.8/8 rating).

  • Last Week:
    • 3.0/5 HH rating [#4]
    • 4.73M viewers [#4]
    • 1.9/6 A18-49 rating [#4]
  • 8:00 PM and 8:30 PM: Fox decided to air the film Sweet Home Alabama (4.6/8 HH rating, 7.23M viewers, 2.8/8 A18-49 rating) and came away with a strong performance, much better than their previous movie airing this past Monday (Radio.)

The CW was left then in fifth place with a 1.5/3 household rating and 2.46 million total viewers from their repeat lineup. Among adults 18-49, the new network also finished in fifth place with a 1.0/3 rating.

  • Last Week:
    • 1.5/3 HH rating [#5]
    • 2.45M viewers [#5]
    • 1.0/3 A18-49 rating [#5]
  • 8:00 to 10:00 PM: Back-to-back repeats of Smallville (1.5/3 HH rating, 2.46M viewers, 1.0/3 A18-49 rating) performed very similiarly, but weren’t good enough to take The CW out of last place for the evening.

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).


Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and