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Broadcast TV Ratings for Wednesday, December 27, 2006

CBS takes another Wednesday, with repeats of Criminal Minds and CSI: NY (the nights highest rated program) leading the way.

CBS finished in first place for the evening with a 6.2/11 household rating and 9.63 million total viewers. Among adults 18-49, the Eye earned a 2.8/8 rating, also good enough for first.

  • Last Week:
    • Households –6.6/11 rating [#1]
    • Viewers –9.92 million [#1]
    • A18-49 –3.0/9 rating [#1]
  • 8:00 & 8:30 PM: CBS began the heavily repeat filled night with The King of Queens (5.0/9 HH rating, 7.85M viewers, 2.5/7 A18-49 rating) followed by a repeat of Two and a Half Men (5.3/9 HH rating, 8.30M viewers, 2.6/7 A18-49 rating). It’s worth noting the impressive repeat numbers for The King of Queens compared to a new episode just last week (check the numbers below). The series seems to have quite the loyal audience.
    • Week-to-week numbers (New vs. Repeat):
      • Households – 5.5/9 to 5.0/9
      • Viewers – 8.27M to 7.85M
      • A18-49 – 2.8/9 to 2.5/7
  • 9:00 PM: A repeat of Criminal Minds (6.5/11 HH rating, 10.14M viewers, 2.8/8 A18-49 rating) gave another hour win for the Eye.
  • 10:00 PM: CBS ended the evening with another repeat, this time of CSI: NY (6.9/13 HH rating, 10.67M viewers, 3.0/8 A18-49 rating) which was the nights highest rated program in all three main categories, leading CBS to another easy weekday win.

Fox followed in second place for the evening with a 4.3/7 household rating and 6.61 million total viewers. Among adults 18-49 the network earned a third place 2.1/6 rating.

  • Last Week:
    • Households – 4.4/7 rating [#3]
    • Viewers – 6.74 million [#3]
    • A18-49 – 2.3/7 rating [#3]
  • 8:00 to 10:00 PM: Fox decided to go with back-to-back repeats of Bones (4.3/7 HH rating, 6.61M viewers, 2.1/6 A18-49) with solid results in terms of repeats.

ABC finished in third place for the evening among households (3.9/7 household rating) and total viewers(5.87 million). The alphabet did slightly better among adults 18-49, earning a second place 2.2/6 rating in the demo.

  • Last Week:
    • Households – 3.4/6 rating [#4]
    • Viewers – 4.86 million [#4]
    • A18-49 – 1.8/5 rating [#4]
  • 8:00 to 10:00 PM: ABC opted to go with two straight hours (repeats) of George Lopez (3.3/5 HH rating, 4.95M viewers, 1.9/5 A18-49 rating) instead of the 1 hour last week. One can only wonder why ABC is choosing this series to fill in their schedule. The two hours performed slightly better than the same time-period last week with the largest gain among adults 18-49 (12%).
  • 10:00 PM: ABC ended the evening with the only new program for the night, a one hour edition of Primetime (5.1/9 HH rating, 7.71M viewers, 3.0/9 A18-49 rating) which grew substantially across the board from last week’s very poor numbers.
    • Week-to-week numbers:
      • Households – 3.3/6 to 5.1/9
      • Viewers – 4.75M to 7.71M
      • A18-49 – 1.7/5 to 3.0/9

NBC followed in fourth place for the evening with a 2.5/4 household rating and 3.51 million total viewers. And the peacock was a distant fourth as well among adults 18-49 with a 1.2/3 rating in the demo.

  • Last Week:
    • Households – 5.4/9 rating [#2]
    • Viewers – 7.94 million [#2]
    • A18-49 – 2.7/8 rating [#2]
  • 8:00 to 11:00 PM: In an effort to get some exposure to the program, NBC aired a mini marathon of sorts for Friday Night Lights which will be moving to Wednesday’s in January. Three episodes of the show aired to the following results: (2.5/5 HH rating, 3.51M viewers, 1.2/3 A18-49 rating). Though reruns should not be looked at when analyzing a show’s performance, they can be an indicator of certain things. And seeing that this series peaked in its first half-hour of six (instead of building each half-hour) is not a good sign.

The CW was left with only a 1.0/2 household rating and 1.45 million total viewers for a now common fifth place performance. Things were no different among adults 18-49 where the new network finished in fifth with a 0.6/2 rating in the demo.

  • Last Week:
    • Households – 1.3/2 rating [#5]
    • Viewers – 1.76 million [#5]
    • A18-49 – 0.7/2 rating [#5]
  • 8:00 to 10:00 PM: Sticking with the mini-marathon format (George Lopez, Bones, Friday Night Lights) The CW went for a double dose of repeats of One Tree Hill (1.0/2 HH rating, 1.45M viewers, 0.6/2 A18-49 rating). Hey, at least they didn’t air another one of them Next Top Model British Invasion specials!

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).


Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research