December 2006
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Broadcast TV Ratings for Thursday, December 21, 2006


CBS takes Thursday night in all main categories. A repeat of ‘CSI’ claims the top spot and “Identity” shows some improvement.

CBS finished in first place for the evening with a 7.2/12 household rating and 11.52 million total viewers. Among adults 18-49, the Eye earned a 3.5/10 rating, also good enough for first place.

  • Last Week:
    • 8.4/14 HH rating [#1]
    • 13.25M viewers [#1]
    • 4.0/11 A18-49 rating [#1]
  • 8:00 PM: CBS began the evening with the Christmas favorite “Rudolph the Red-Nosed Reindeer” (5.9/10 HH rating, 10.76M viewers, 3.7/11 A18-49 rating) which was second for the hour in households, but moved past the competition among total viewers and adults 18-49. Said numbers were good enough for a second place finish for the entire night in those two categories.
    • Week-to-week numbers (“Survivor: Cook Islands”):
      • Households – 8.8/14 to 5.9/10
      • Viewers – 14.51M to 10.76M
      • A18-49 – 5.0/14 to 3.7/11
  • 9:00 PM: Leading out of ‘Rudolph’ was a repeat of “CSI: Crime Scene Investigation” (8.4/14 HH rating, 13.16M viewers, 3.9/11 A18-49 rating) which was the nights highest rated program in all categories as it improved an impressive 2.4M viewers 42% in households and 5% among adults 18-49 from its lead-in.
  • 10:00 PM: A repeat of “Shark” (7.3/13 HH rating, 10.65M viewers, 2.8/8 A18-49 rating) ended a solid night for CBS, one which they led every hour among total viewers and adults 18-49.

ABC followed in second place for the evening with a 5.7/10 household rating and 8.21 million total viewers. The alphabet placed third though among adults 18-49 with a 2.8/8 rating in the demo.

  • Last Week:
    • 5.8/10 HH rating [#2]
    • 8.22M viewers [#2]
    • 2.6/8 A18-49 rating [#3]
  • 8:00 PM: Starting off the evening for ABC was a repeat of “Ugly Betty” (5.3/9 HH rating, 7.67M viewers, 2.1/6 A18-49 rating) good enough for a third place finish on the hour.
  • 9:00 PM: A repeat “Grey’s Anatomy” (6.7/11 HH rating, 9.97M viewers, 3.4/9 A18-49 rating) came up short again against ‘CSI’ but was still a strong second for the hour and was ABC’s best performer for the evening.
  • 10:00 PM: Which leaves us with a repeat of “Men In Trees” (5.0/8 HH rating, 7.00M viewers, 2.4/7 A18-49 rating) as the closing show for the evening for ABC. There was actually a noteworthy improvement for the show from last week’s numbers, as it gained an additional 530,000 viewers from last week’s repeat and was up 9% in households. Retention out of ‘Grey’s was also slightly better (70% this week vs. 64% last week). We’re still talking about repeats, but it’s an improvement and is worth noting.

NBC finished in third place for the evening with a 4.5/8 household rating and 6.97 million total viewers. Among adults 18-49, the Peacock placed a tad better at second place with a 2.7/8 rating in the demo.

  • Last Week:
    • 5.1/8 HH rating [#3]
    • 7.65M viewers [#3]
    • 3.4/10 A18-49 rating [#2]
  • 8:00 PM: The fourth night of “Identity” (6.1/10 HH rating, 9.51M viewers, 3.1/9 A18-49 rating) continued the trend it started last night of increasing its audience after a dip for its second episode. It’s up 1.29M viewers, 13% in households and 7% in adults 18-49 from that low. Check out the numbers below to see the performance of the program over its first four episodes. It’ll surely be interesting to see where the series leaves off in terms of ratings for its fifth and final airing.
    • Day-to-day (Mon-Tue-Wed-Thur):
      • Households – 7.5/11 to 5.4/9 to 5.6/9 to 6.1/10
      • Viewers – 12.18M to 8.22M to 8.82M to 9.51M
      • A18-49 – 4.5/11 to 2.9/8 to 3.0/9 to 3.1/9
    • Week-to-week timeslot numbers (“The Office”):
      • Households – 5.2/9 to 6.1/10
      • Viewers – 8.48M to 9.51M
      • A18-49 – 3.9/11 to 3.1/9
  • 9:00 PM and 9:30 PM: NBC decided to re-air the delightfully funny one-hour Christmas special of “The Office” (3.7/6 HH rating, 5.79M viewers, 2.4/7 A18-49 rating) which did decently, but not enough to ensure NBC anything better than a third place finish for the evening.
  • 10:00 PM and 10:30 PM: Ending the evening for the peacock third place finish were back-to-back repeat airings of “My Name Is Earl” (4.1/7 HH rating, 6.29M viewers, 2.9/8 A18-49 rating) and “Scrubs” (3.4/6 HH rating, 4.93M viewers, 2.3/7 A18-49 rating).

Fox followed in fourth place for the evening with a 3.0/5 household rating and 4.73 million total viewers. Among adults 18-49 the network earned a 1.9/6 rating (fourth place).

  • Last Week:
    • 2.8/5 HH rating [#4]
    • 4.40M viewers [#4]
    • 1.9/5 A18-49 rating [#4]
  • 8:00 PM and 8:30 PM: The comedies “‘Til Death” (3.3/6 HH rating, 5.24M viewers, 2.0/6 A18-49 rating) and “The War at Home” (2.9/5 HH rating, 4.66M viewers, 1.8/5 A18-49 rating) began the evening for Fox and could not make much of showing even though they aired against a mostly repeat lineup. Then again, I must say that though they didn’t perform all that well, there was still a slight improvement for both half-hours from last week. Check out the numbers below to see for yourself.
    • Week-to-week numbers (‘”Till Death”:
      • Households – 3.1/5 to 3.3/6
      • Viewers – 4.77M to 5.24M
      • A18-49 – 2.0/6 to 2.0/6
    • Week-to-week numbers (“The War at Home”):
      • Households – 2.7/4 to 2.9/5
      • Viewers – 4.25M to 4.66M
      • A18-49 – 1.8/5 to 1.8/5
  • 9:00 PM: “The O.C.” (2.8/5 HH rating, 4.51M viewers, 2.0/5 A18-49 rating) seems to have stabilized, but the damage has already been done. The move to Thursday’s was definitely a mistake, that’s plain as day now. Barring a large influx of viewers, it’s hard to imagine this show lasting past this season on Fox.
    • Week-to-week numbers:
      • Households – 2.7/4 to 2.8/5
      • Viewers – 4.29M to 4.51M
      • A18-49 – 2.0/6 to 2.0/5

The CW was left then in fifth place with a 1.5/3 household rating and 2.45 million total viewers from their repeat lineup. Among adults 18-49, the new network also finished in fifth place with a 1.0/3 rating.

  • Last Week:
    • 1.7/3 HH rating [#5]
    • 2.64M viewers [#5]
    • 1.0/3 A18-49 rating [#5]
  • 8:00 PM: a repeat of “Smallville” (1.7/3 HH rating, 2.81M viewers, 1.1/3 A18-49 rating) began the night for The CW.
  • 9:00 PM: While another repeat, this time of “Supernatural” (1.3/2 HH rating, 2.09M viewers, 0.9/2 A18-49 rating) ended the evening for the freshman network.

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).


Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research

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