December 2006
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2012 Presidential Election

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Cable TV Ratings for the Week of 12/11 to 12/17

USA Network wins another week ahead of ESPN, which again places in second.

USA averaged a 2.1 household rating and 2.55 million total viewers to finish just ahead of ESPN’s 1.9 household rating and 2.27 million total viewers.

The week’s highest rated program still belonged to ESPN, however, as the “Monday Night Football” matchup between the Chicago Bears and St. Louis Rams delivered a 7.6 household rating (8.490 million households) and 11.184 million total viewers.

On a related football note, the NFL Network’s “Saturday Night Football” matchup between the Cowboys and Falcons delivered a 2.6 household rating (2.933 million households) and 4.140 million total viewers. It’s coverage rating was a 7.5/11 (second overall for the week).

USA’s top rated program for the week was its two-hour presentation of “WWE” which averaged a 3.1 household rating (3.459 million households) and 4.872 million total viewers.

USA was also first among all three key demographics; adults 18-34 (638,000), adults 18-49 (1.216M) and adults 25-54 (1.138M).

That left ESPN in third place among adults 18-34 (535,000), second among adults 18-49 (1.111M) and second among adults 25-54 (1.019M).

Following in third place for the week was Lifetime with a 1.5 household rating (1.665 million households) and 2.14 million total viewers. The network was paced by its Sunday night movie “The Road to Christmas” which was viewed by 3.414 million viewers (2.715M households).

Among the key demos Lifetime finished in eighth among adults 18-49 (697,000) and sixth among adults 25-54 (833,000).

Coming in fourth place was ABC Family with a 1.2 household rating (1.372 million households) and 2.14 million total viewers. The network finished in sixth among adults 18-34 (370,000) and fifth among adults 18-49 (866,000) and adults 25-54 (861,000).

Finishing out the top five was TNT, which averaged a 1.4 household rating (1.534 million households) and 2.11 million total viewers. It’s highest rated program was the Sunday night edition of “Lord of the Rings: Return of the King” which was watched by 3.458 million total viewers (2.329M households).

Among the key demos, TNT placed fourth in adults 18-34 (493,000) and adults 18-49 (1.067M) and third among adults 25-54 (1.085M).

Disney was the top rated non-ad-supported network, placing second overall in the cable universe with a 1.6 household rating (1.828 million households) and 2.44 million total viewers.

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