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“Dead Man’s Chest” sets one-week sales record for 2006

As was mentioned on Entertainment Now a less than a week ago, first day sales of the second ‘Pirates of the Caribbean’ franchise were in excess of 5 million units. Experts were expecting when it was all said and done, “Dead Man’s Chest” would become the best selling one-week DVD of 2006.

Well, the movie accomplished the feat selling a 2006 one-week record of 10.5 million DVD’s.  The previous record was held by Disney/Pixars “Cars” which sold 9 million units in its first week.

“With the incredible success of the release of Pirates of the Caribbean: Dead Man’s Chest, it is evident that the home entertainment industry continues to flourish,” BVWHE president Bob Chapek said in a statement. “It also further illustrates worldwide phenomenon of everything Pirates of the Caribbean.”

The mark was just a tad short of the previous film in the franchise “Curse of the Black Pearl” which sold 11 million DVD’s and VHS tapes back in its first week in 2003.

The DVD continues to be a huge success worldwide as well, as it sold 1.5 million units in the U.K. (a first-week record) and 1 million units in Japan (the live-action release of all time).

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