According to Variety, in January of next year CBS will launch a digital record label, with the goal of using their television, iTunes and Innertube broadband channel to promote them.
CBS Records will use the exisiting CBS Entertainment and CBS Interactive infastructures and launch with three artists — Senor Happy, Will Dailey and P.J. Olsson, with plans to sign at least another five artists during the first year.Larry Jenkins, head of his own management company, L J Entertainment, and a former publicity and marketing exec at Capitol Records and Columbia Records, will consult for CBS Records during the primary launch phase, identifying talent and assisting with A&R administration. He will be working with Nancy Tellem, president of CBS Paramount Network Television Entertainment Group, under whose aegis CBS Records will fall.
“The cost of entry is so low that it was a great way of setting up a new model for a record label,” Tellem told Daily Variety. “If we can lower music costs while gaining an additional revenue stream, it’s a win-win.”
For more on this story, please follow the link to the Variety article below.