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HBO looking to launch Online Video Service

According to HBO’s Eric Kessler, president of sales and marketing for the channel, the network hopes to launch a broadband-video service sometime during the 2007 calendar year.

“We believe we can do with the broadband platform what we did with the on-demand product for our partners,” Kessler said. “Our goal is to create a broadband product with our affiliates that would continue to increase our usage and the value of HBO to our subscribers.”

No other details about the service have been announced, but it is expected to contain the same original series, specials and sports offerings currently available on HBO On Demand (a subscription based VOD channel).