ESPN has picked up the rights to air the 2008 UEFA European Football Championshiops, sheculded for Saturday, June 7 through Sunday June 29, 2008.
The tournament, which will be played in Austria and Switzerland, is one of the most popular sporting events in the world today.
On the television front, all 31 games will be shown (exclusively) on ESPN, ESPN2, ESPN Classic and ABC as well as on ESPN Deportes.
ESPN Radio also has the broadcast rights to air the games on the radio if they so choose.
Soccer rated very highly during the past world cup on all the ESPN nets as well as on ABC, and ESPN has taken steps in recent months to continue expanding their soccer portfolio in an effort to capitialize and maintain the sports increase in ratings.