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CBS scores impressive ratings with its Dallas/Indianapolis telecast

The nationally televised NFL game on Sunday between the Cowboys and previously undefeated Colts from 4:30 PM to 7:15 PM earned a 15.8/29 household rating and share.

That is good enough for the highest-rated NFL game on any network this season, and best for CBS since a week 17 contest between the Colts and Broncos back in 2004, which earned a 16.1/27 household rating and share.

So far this season, CBS is pacing about 3 percent ahead of the same frame last year, averaging a 11.1/23 household rating.