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Broadcast TV Ratings for Tuesday, November 14, 2006

ABC has no trouble dancin’ to a ratings win in households, viewers and adults 18-49.


ABC finished first for the evening with a 12.7/20 HH rating (19.63M viewers) and a 5.7/15 A18-49 rating.

  • Last Week’s Numbers:
    • 10.2/16 HH rating [#1]
    • 15.63M viewers [#1]
    • 4.2/10 A18-49 rating [#2]
  • From 8:00 PM to 9:30 PM, the penultimate episode of the season for “Dancing with the Stars” (17.1/25 HH rating, 26.72M viewers, 7.5/20 A18-49 rating) pretty much destroyed all of its competition (defeating its nearest competitor “NCIS” by nearly 11M viewers) en route to an easy win for the night in households, viewers and adults 18-49. It is the best performance for the program this season, and lags only behind the second season finale this past February which averaged a 15.9/23 HH rating; 27.23M viewers and an 8.6/19 A18-49 rating. The program peaked in its last half-hour to 28.60M viewers and a 8.4/21 A18-49 rating. Hard to imagine the finale not being able to match and exceed those numbers, at least in terms of households and viewers.
    • Week-to-week numbers:
      • Households – 13.6/20 to 17.1/25
      • Viewers – 21.20M to 26.72M
      • A18-49 – 5.7/14 to 7.5/20
  • From 9:31 PM to 11:00 PM, the series premiere of “Show Me The Money” (8.3/13 HH rating, 12.54M viewers, 3.9/11 A18-49 rating) did well, but retention out of its monster lead-in was fairly low. It also lost viewers every half-hour it was on in households, viewers and adults 18-49.

CBS followed in second place with an 8.0/12 HH rating (12.43M viewers) but was a weak fourth in A18-49 delivering a a 3.5/9 rating in that demo.

  • Last Week’s Numbers:
    • 7.2/11 HH rating [#2]
    • 11.51M viewers [#2]
    • 3.3/8 A18-49 rating [#3]
  • At 8:00 PM, “NCIS” (10.0/15 HH rating, 15.78M viewers, 4.2/11 A18-49 rating), stayed fairly even from the last week, a major plus considering its very strong competition in “Dancing With the Stars”. It was the nights second highest rated program in households and viewers.
    • Week-to-week numbers:
      • Households – 9.7/14 to 10.0/15
      • Viewers – 15.72M to 15.78M
      • A18-49 – 4.2/11 to 4.2/11
  • At 9:00 PM, “The Unit” (7.4/11 HH rating, 11.68M viewers, 3.5/9 A18-49 rating) also held its own very well, staying very consistent from last week.
    • Week-to-week numbers:
      • Households – 7.2/11 to 7.4/11
      • Viewers – 11.73M to 11.68M
      • A18-49 – 3.5/8 to 3.5/9
  • At 10:00 PM, the series premiere of “3lbs.” (6.6/11 HH rating, 9.85M viewers, 2.9/8 A18-49 rating) most likely did not provide a strong enough performance to keep itself around for much longer. It actually premiered weaker than former time-slot occupant “Smith” which was cancelled because of its low ratings.
    • Time slot numbers comparing to the launch of “Smith”
      • Households – 7.3/12 to 6.6/11
      • Viewers – 11.00M to 9.85M
      • A18-49 – 3.6/10 to 2.9/8

NBC finished in third for the evening delivering a 6.5/10 HH rating (9.75M viewers) and a 3.6/9 A18-49 rating.

  • Last Week’s Numbers:
    • 4.7/7 HH rating [#4]
    • 7.04M viewers [#4]
    • 2.4/6 A18-49 rating [#4]
  • At 8:00 PM, “Friday Night Lights” (3.5/6 HH rating, 5.52M viewers, 2.3/6 A18-49 rating) just can not seem to find much of an audience. Though NBC’s full-season renewal of the show pretty much confirms they will at least attempt a time slot change to try to boost ratings. Rumors are circulating that it may move to Sunday during midseason.
    • Week-to-week numbers:
      • Households – 4.1/6 to 3.5/6
      • Viewers – 6.25M to 5.52M
      • A18-49 – 2.5/6 to 2.3/6
  • At 9:00 PM, “Law & Order: Criminal Intent” (6.1/9 HH rating, 9.06M viewers, 3.2/8 A18-49 rating) rebounded some possibly because of the heavily promoted guest appearance by Fran Drescher. It has exceeded its numbers from two episodes ago, and showed good gains specifically in adults 18-49 (+18.5%).
    • Week-to-week numbers:
      • Households – 5.8/9 to 5.3/9 to 6.1/9
      • Viewers – 8.52M to 7.68M to 9.06
      • A18-49 – 2.7/7 to 2.5/6 to 3.2/8
  • At 10:00 PM, “Law & Order: Special Victims Unit” (9.9/17 HH rating, 14.67M viewers, 5.5/15 A18-49 rating) ended the evening on a strong suit for NBC as the network slowly increased its audience hour-by-hour.
    • Episode-to-episode numbers (October 31, 2006 – Finals):
      • Households – 8.8/15 to 9.9/17
      • Viewers – 13.36M to 14.67M
      • A18-49 – 4.7/14 to 5.5/15

FOX followed in fourth place with a 6.0/9 HH rating (9.64M viewers) but was a strong second in A18-49 delivering a 4.1/11 rating in that demo.

  • Last Week’s Numbers:
    • 6.6/10 HH rating [#3]
    • 10.65M viewers [#3]
    • 4.5/11 A18-49 rating [#1]
  • At 8:00 PM, “Standoff” (3.2/5 HH rating, 4.72M viewers, 2.1/6 A18-49 rating) reverted back to its returning from hiatus low numbers. If Fox intends to keep the show around for longer, there are going to have to make a few changes in their schedule to help it out.
    • Week-to-week numbers:
      • Households – 3.1/5 to 3.5/5 to 3.2/5
      • Viewers – 4.92M to 5.36M to 4.72M
      • A18-49 – 2.0/6 to 2.3/6 to 2.1/6
  • At 9:00 PM, “House” (9.0/14 HH rating, 14.56M viewers, 6.3/16 A18-49 rating) dipped some after its strong resurgence last week, but as you can see from the ratings below, its still above the level it left off at before it went on hiatus due to the baseball playoffs.
    • Week-to-week numbers:
      • Households – 8.7/13 to 9.7/14 to 9.0/14
      • Viewers – 14.08M to 15.94M to 14.56M
      • A18-49 – 5.8/15 to 6.8/16 to 6.3/16

The CW finished in fifth for the evening delivering a 2.4/4 HH rating (3.59M viewers) and a 1.6/4 A18-49 rating.

  • Last Week’s Number’s:
    • 2.4/4 HH rating [#5]
    • 3.60M viewers [#5]
    • 1.6/4 A18-49 rating [#5]
  • At 8:00 PM, “Gilmore Girls” (3.0/5 HH rating, 4.44M viewers, 2.0/5 A18-49 rating) stayed virtually even from last week, showing slight gains in viewers and adults 18-49.
    • Week-to-week numbers:
      • Households – 3.0/4 to 3.0/5
      • Viewers – 4.35M to 4.44M
      • A18-49 – 1.9/5 to 2.0/5
  • At 9:00 PM, “Veronica Mars” (1.8/3 HH rating, 2.74M viewers, 1.3/3 A18-49 rating) is still struggling to retain its good lead-in help. The only plus was it did show mild improvement in adults 18-49 from last week. For those VMars fans out there, last year the show averaged 3.10M viewers through seven episodes, this season it is averaging 2.99M viewers through the same amount of episodes. (Last season’s comparable episode scored a 2.0/3 HH rating; 2.94M viewers, 1.3/3 A18-49 rating).
    • Week-to-week numbers:
      • Households – 1.9/3 to 1.8/3
      • Viewers – 2.85M to 2.74M
      • A18-49 – 1.2/3 to 1.3/3

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart11-14-06.jpg

Note: Fast Nationals are used when comparing week-to-week/episode-to-episode numbers, while Final Nationals are used when comparing year-to-year numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research

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