“Friday Night Lights” never got off to a very good start for NBC, but good word of mouth by fans of the show and a continued like expressed by critics has allowed NBC to stick with it in hopes that it continues to grow and find a larger audience.
“We’re proud to reward an authentic, poignant series like ‘Friday Night Lights’ with a full-season order, demonstrating our confidence in it’s appeal and quality,” said Kevin Reilly, President, NBC Entertainment. “Television critics and devoted fans have supported the show with well-deserved praise for the executive producers, writers and exceptionally talented cast.”
“Friday Night Lights” is averaging a 2.7 rating, 7 share in adults 18-49 and 6.7 million viewers overall with Tuesday originals through November 5. The acclaimed drama delivered 18-49 increases from its first half-hour to its second with each of its first five Tuesday telecasts. On a special Monday, October 30 telecast, “Friday Night Lights” won its time period among adults 18-34, men 18-34 and men 18-49.”
Time will tell if NBC will try to increase the audience of the show. Most may remember it was given a time slot change of Monday at 10:00 PM for one week where it showed promise, improving the time period’s numbers in all categories from its current occupant ‘Studio 60′. As of now, however, there is no talk of any more changes in shows schedule.