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Broadcast TV Ratings for Friday, November 10, 2006

CBS takes households, viewers and adults 18-49, with NBC remaining a close second. The CW once again beat Fox.

CBS finished in first place for the evening with a 7.4/13 HH rating (11.45M viewers) and a 3.1/10 A18-49 rating.

  • Last Week’s Numbers:
    • 7.3/13 HH rating [#1]
    • 11.29M viewers [#1]
    • 3.3/10 A18-49 rating [#1]
  • At 8:00 PM, “Ghost Whisperer”, (7.2/13 HH rating, 11.35M viewers, 3.4/11 A18-49 rating) was consistent from the week prior and was the only show on CBS to improve its rating among adults 18-49, where it placed in first place for the network on the evening.
    • Week-to-week numbers:
      • Households – 7.2/12 to 7.2/13
      • Viewers – 11.14M to 11.35M
      • A18-49 – 3.6/11 to 3.4/11
  • At 9:00 PM, “Close to Home” (7.5/13 HH rating, 11.33M viewers, 2.8/9 A18-49 rating) also stayed pretty consistent from the week before and though it skewed older than its lead-in (as evidenced by the drop in adults 18-49) there was still a slight growth in households..
    • Week-to-week numbers:
      • Households – 7.6/13 to 7.5/13
      • Viewers – 11.61M to 11.33M
      • A18-49 – 3.0/9 to 2.8/9
  • At 10:00 PM, “Numb3rs” (7.7/14 HH rating, 11.66M viewers, 3.0/10 A18-49 rating) improved in households and viewers from the week prior and from its lead-in en route to being the highest rated show of the night in those two categories.
    • Week-to-week numbers:
      • Households – 7.2/12 to 7.7/14
      • Viewers – 11.12M to 11.66M
      • A18-49 – 3.3/10 to 3.0/10

NBC followed in a competitive second place with a 6.1/11 HH rating (9.24M viewers), and a 2.9/9 A18-49 rating.

  • Last Week’s Numbers:
    • 6.5/11 HH rating [#2]
    • 10.06M viewers [#2]
    • 3.0/9 A18-49 rating [#2]
  • At 8:00 PM, “1 vs. 100″ (6.4/11 HH rating, 9.88M viewers, 2.8/10 A18-49 rating) provided enough for a second place finish in the time slot but showed losses from the week prior in all categories, most importantly in viewers (6%) and adults 18-49 (12.5%).  Still though, it was NBC’s highest rated show in viewers for the evening.
    • Week-to-week numbers:
      • Households – 6.6/11 to 6.4/11
      • Viewers – 10.51M to 9.88M
      • A18-49 – 3.2/10 to 2.8/10
  • At 9:00 PM, “Las Vegas” (5.5/9 HH rating, 8.35M viewers, 2.9/9 A18-49 rating) slid some from the week before in households and viewers but made up for the loss in a slight increase in adults 18-49.
    • Week-to-week numbers:
      • Households – 5.8/10 to 5.5/9
      • Viewers – 8.95M to 8.35M
      • A18-49 – 2.8/9 to 2.9/9
  • At 10:00 PM, “Law & Order” (6.6/12 HH rating, 9.50M viewers, 3.0/10 A18-49 rating) with the numbers from last week’s episode being inflated some due to the guest starring turn by Chevy Chase a decrease of some sort was expected for this week’s episode, and it did decrease in all categories.  But losses were minimized due to holding steady in adults 18-49.  It was also NBC’s highest rated show for the evening in households and adults 18-49.
    • Week-to-week numbers:
      • Households – 7.1/13 to 6.6/12
      • Viewers – 10.71M to 9.50M
      • A18-49 – 3.1/9 to 3.0/10

ABC finished in third for the evening with a 4.2/7 HH rating (6.06M viewers) and a 1.9/6 A18-49 rating.

  • Last Week’s Numbers:
    • 4.9/8 HH rating [#3]
    • 7.18M viewers [#3]
    • 2.5/8 A18-49 rating [#3]
  • At 8:00 PM, a repeat of “Grey’s Anatomy” (3.8/6 HH rating, 5.50M viewers, 1.8/6 A18-49 rating) did well enough given its repeat nature.
    • Week-to-week numbers:
      • Households – 4.1/7 to 3.8/6
      • Viewers – 5.96M to 5.50M
      • A18-49 – 2.1/7 to 1.8/6
  • At 9:00 PM, “Men In Trees” (4.3/7 HH rating, 6.35M viewers, 1.9/6 A18-49 rating) in its last showing in this time slot before moving to its new Thursday at 10:00 PM period, dipped to new season lows.  It’ll be interesting to see how well the series, which has not benefited from much promotion, does in its new time slot.  Then again, with ABC being weak overall on Friday, it was still good enough for top honors in viewers for the network.
    • Episode-to-episode numbers:
      • Households – 4.5/8 to 4.3/7
      • Viewers – 6.86M to 6.35M
      • A18-49 – 2.2/6 to 1.9/6
  • At 10:00 PM, “20/20″ (4.5/8 HH rating, 6.34M viewers, 2.1/7 A18-49 rating) was ABC highest rated program in adults 18-49.
    • Week-to-week numbers:
      • Households – 5.3/9 to 4.5/8
      • Viewers – 7.78M to 6.34M
      • A18-49 – 2.7/8 to 2.1/7

The CW followed in fourth place with a 2.7/5 HH rating (4.34M viewers), and a 1.4/4 A18-49 rating.

  • Last Week’s Number’s:
    • 2.9/5 HH rating [#4]
    • 4.80M viewers [#4]
    • 1.6/5 A18-49 rating [#4]
  • From 8:00 PM to 10:00 PM, “WWE Smackdown” (2.7/5 HH rating, 4.34M viewers, 1.4/4 A18-49 rating) is doing very well for The CW and factoring in the very weak Fox (which has really had a terrible fox season) allowed the new network to beat Fox in all three categories.
    • Week-to-week numbers:
      • Households – 2.9/5 to 2.7/5
      • Viewers – 4.80M to 4.34M
      • A18-49 – 1.6/5 to 1.4/4

FOX finished in fifth for the evening with a 2.2/4 HH rating (3.20M viewers) and a 1.1/4 A18-49 rating.

  • Last Week’s Numbers:
    • 2.4/4 HH rating [#5]
    • 3.52M viewers [#5]
    • 1.3/4 A18-49 rating [#5]
  • At 8:00 PM, “Vanished” (2.0/4 HH rating, 2.90M viewers, 0.9/3 A18-49 rating) slid even further down on its way to cancellation.
    • Week-to-week numbers:
      • Households – 2.3/4 to 2.0/4
      • Viewers – 3.33M to 2.90M
      • A18-49 – 1.0/3 to 0.9/3
  • At 9:00 PM, “Trading Spouses: Meet Your New Mommy” (2.3/4 HH rating, 3.49M viewers, 1.4/4 A18-49 rating) grew from its lead-in (15% in households, 20% in viewers and 55.5% in adults 18-49), but thats not saying much.  These last places finishes for the struggling Fox are going to make it very hard for the network to finish is usual first in adults 18-49 when the end of the season comes around.  American Idol can do only so much.
    • Week-to-week numbers:
      • Households – 2.5/4 to 2.3/4
      • Viewers – 3.68M to 3.49M
      • A18-49 – 1.6/5 to 1.4/4

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart11-10-06.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research