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NBC to begin streaming “Passions” on their website

A first for daytime television soaps, NBC will stream full episodes of “Passions” at their website in a free ad-supported format.

“As we have shown with our prime-time programming, adding digital extensions to our shows is immensely popular,” said Jeff Gaspin, president, NBC Universal Cable Entertainment, Digital Content, and Cross-Network Strategy in announcing the move. “We anticipate similar results with Passions, because this daypart has such loyal viewers.”

The episodes will be available at 9:00 PM Eastern on the day of their first airing, and will stay online for one week at which point they will be replaced by the next episode.