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2012 Presidential Election

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Broadcast Evening News Ratings for 10/30/2006 to 11/3/2006

NBC takes the top spot yet again, with ABC and CBS following. NBC was the only network to improve its total viewers average over the week, and it also posted gains in households and adults 25-54.

It’s also worth noting that CBS isn’t doing all that much better than Bob Schieffer’s last week back in August of this year (7.242M with Scheiffer to 7.294M with Couric).

Here are the average ratings for the week of October 30th to November 3rd with the change from the previous week in parentheses. (From Nielsen Media Research data):

NBC – Nightly News with Brian Williams

  • 8,856,000 Total viewers (+205,000 viewers)
  • 6.1/12 HH rating (+0.1 rating points)
  • 2.4/9 A25-54 rating (+0.2 rating points)

ABC – World News with Charles Gibson

  • 8,377,000 Total viewers (-70,000 viewers)
  • 6.0/12 HH rating (+0.1 rating points)
  • 2.2/9 A25-54 rating (n/c)

CBS – Evening News with Katie Couric

  • 7,294,000 Total viewers (-262,000 viewers)
  • 5.2/10 HH rating (n/c)
  • 1.9/7 A25-54 rating (-0.2 rating points)
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  • Bob Derbn

    CBS really really screwed up bigtime by putting Couric in as their anchor !!

    BIGTIME !!!!!!!

  • Bob Derbn

    CBS really really screwed up bigtime by putting Couric in as their anchor !!

    BIGTIME !!!!!!!

  • http://russtc3.wordpress.com/ RussTC3

    It certainly was not worth no $15M a year.

    It worked for a short time, (first airing had about 13M viewers tune in) but it has slowly and steadily dipped every week since then.

  • http://russtc3.wordpress.com/ RussTC3

    It certainly was not worth no $15M a year.

    It worked for a short time, (first airing had about 13M viewers tune in) but it has slowly and steadily dipped every week since then.

  • Ashlee Clarke

    I disagree with the other comments. I am not so quick to discount Katie Couric as a serious competitor with the other two anchors. Her anchorship got off to an excellent start drawing in a record audience but one should not be so hasty to view her declining audience as evidence that she is not really a force to reckon with in network evening news broadcasts. It was only expected that her audience would have gradually felled to a more sustainable after a record debut. It is way too early and it is simply unfair to judge her on the same levels of the more established Brian Williams and Charles Gibson at NBC and ABC respectively.

    I think she has done very well so far as an anchor. Not only has she managed to hold on to Scheiffer’s audience, but she has improved markedly on that. Let’s remember “Rome was not built in one day” or more fittingly “cannot be rebuilt in one day”. That’s exactly what CBS had become after the Rather scandal, a Rome in ruins. I think Bob Scheiffer has laid an excellent groundwork for this rebuilding process and now its up to Couric to build on that foundation and complete the recovery. So far she been doing a very good job of that; she gets an 8.5 out of 10 on my scale. Let’s not be so quick to judge Katy, she deserves a chance. I believe she has tremendous potential and is the only person who can win back the number 1 spot for CBS.

  • Ashlee Clarke

    I disagree with the other comments. I am not so quick to discount Katie Couric as a serious competitor with the other two anchors. Her anchorship got off to an excellent start drawing in a record audience but one should not be so hasty to view her declining audience as evidence that she is not really a force to reckon with in network evening news broadcasts. It was only expected that her audience would have gradually felled to a more sustainable after a record debut. It is way too early and it is simply unfair to judge her on the same levels of the more established Brian Williams and Charles Gibson at NBC and ABC respectively.

    I think she has done very well so far as an anchor. Not only has she managed to hold on to Scheiffer’s audience, but she has improved markedly on that. Let’s remember “Rome was not built in one day” or more fittingly “cannot be rebuilt in one day”. That’s exactly what CBS had become after the Rather scandal, a Rome in ruins. I think Bob Scheiffer has laid an excellent groundwork for this rebuilding process and now its up to Couric to build on that foundation and complete the recovery. So far she been doing a very good job of that; she gets an 8.5 out of 10 on my scale. Let’s not be so quick to judge Katy, she deserves a chance. I believe she has tremendous potential and is the only person who can win back the number 1 spot for CBS.

  • http://www.insurancerecruiting.com/ Barry M. Gold

    Katie has been FALSLY promoted as “perky” “girl next door” “sweet” and we folks are not deaf and blind. Without bad mouthing her…she is NOT those things. Just ONE example: Ms. Couric was the first to disclose that the man running for Governor of California’s father was a Nazi! Sweet? The public isn’t dumb.

  • http://www.insurancerecruiting.com Barry M. Gold

    Katie has been FALSLY promoted as “perky” “girl next door” “sweet” and we folks are not deaf and blind. Without bad mouthing her…she is NOT those things. Just ONE example: Ms. Couric was the first to disclose that the man running for Governor of California’s father was a Nazi! Sweet? The public isn’t dumb.

  • Sue Davis

    Katie Couric is a lightweight who never should have been given this job. It is as if they took the perky weather girl from Denver and told her that she is now the national news anchor. She is good at doing fluff feature interviews, but her ability to ask questions or present anaylsis with any intellectual depth is completely lacking. Her fawning interview of Condi Rice and others might be fine for People Magazine, but it is not news. CBS wonders why their audience is fleeing to cable. Simply watch Chris Matthews, Keith Olbermann, etc. Couric’s promotion to this job represents CBS’s attempt to turn the news into Wonderbread or MTV. It is pathetic. The audience that is still left for national news in this country is not the Entertainment Tonight crowd. Come on CBS do us all a favor and put an experienced female investigative reporter with international credentials into this job. Someone who can ask intelligent questions and who has analytical presense. Send Katie back to doing celebrity puff pieces.

  • Sue Davis

    Katie Couric is a lightweight who never should have been given this job. It is as if they took the perky weather girl from Denver and told her that she is now the national news anchor. She is good at doing fluff feature interviews, but her ability to ask questions or present anaylsis with any intellectual depth is completely lacking. Her fawning interview of Condi Rice and others might be fine for People Magazine, but it is not news. CBS wonders why their audience is fleeing to cable. Simply watch Chris Matthews, Keith Olbermann, etc. Couric’s promotion to this job represents CBS’s attempt to turn the news into Wonderbread or MTV. It is pathetic. The audience that is still left for national news in this country is not the Entertainment Tonight crowd. Come on CBS do us all a favor and put an experienced female investigative reporter with international credentials into this job. Someone who can ask intelligent questions and who has analytical presense. Send Katie back to doing celebrity puff pieces.