Beginning this month Blockbuster, the nations largest rental outlet, will start testing high-definition dvd rentals and sales at about 250 of its stores, chosen by the basis of where early adopters are said to be.
The outlets will carry about 40 titles of each current high-def format; Blu-ray Disc and HD DVDs, with prices set at an equal setting.
“It’s a careful selection process,” Blockbuster spokesman Randy Hargrove said of store experiments. “We’re looking at DVD adoption rate and hardware penetration. We’ll continue to watch the market and monitor to see where additional expansion will be appropriate.”
High-definition rentals is not new to Blockbuster, as their Blockbuster Online brand has been offering both formats on their site for quite some time.