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Broadcast TV Ratings for Friday, November 3, 2006

CBS takes households, viewers and adults 18-49, but NBC stays close behind. The CW beats FOX as the return of “Vanished” in its new timeslot fizzles.

CBS finished in first place for the evening with a 7.3/13 HH rating (11.29M viewers) and a 3.3/10 A18-49 rating.

  • Last Week’s Numbers:
    • 7.1/12 HH rating [#2]
    • 10.87M viewers [#2]
    • 3.0/9 A18-49 rating [#2]
  • At 8:00 PM, “Ghost Whisperer”, (7.2/12 HH rating, 11.14M viewers, 3.6/11 A18-49 rating) gained nicely from the week prior, especially in adults 18-49, where it gained an impressive 20% and was the nights highest rated program in that demo.
    • Week-to-Week Numbers:
      • Households – 7.0/13 to 7.2/12
      • Viewers – 10.79M to 11.14M
      • A18-49 – 3.0/11 to 3.6/11
  • At 9:00 PM, “Close to Home” (7.6/13 HH rating, 11.61M viewers, 3.0/9 A18-49 rating) also improved from last week and came away with the win on the evening in households and viewers.
    • Week-to-Week Numbers:
      • Households – 7.1/12 to 7.6/13
      • Viewers – 10.81M to 11.61M
      • A18-49 – 2.7/8 to 3.0/9
  • At 10:00 PM, “Numb3rs” (7.2/13 HH rating, 11.12M viewers, 3.3/10 A18-49 rating) continued the trend of improving from last week and winning its timeslot against strong competition from NBC’s Law & Order.
    • Week-to-Week Numbers:
      • Households – 7.1/12 to 7.2/13
      • Viewers – 11.01M to 11.12M
      • A18-49 – 3.1/9 to 3.3/10

NBC followed in a competitive second place with a 6.5/11 HH rating (10.06M viewers), and a 3.0/9 A18-49 rating.

  • Last Week’s Numbers:
    • 6.0/10 HH rating [#3]
    • 9.20M viewers [#3]
    • 2.8/9 A18-49 rating [#3]
  • At 8:00 PM, “1 vs. 100” (6.6/11 HH rating, 10.51M viewers, 3.2/10 A18-49 rating) led off the evening for NBC with a respectable 2nd place on the hour in households, viewers and adults 18-49.
    • Week-to-Week Numbers:
      • Households – 6.1/11 to 6.6/11
      • Viewers – 9.53M to 10.51M
      • A18-49 – 2.8/12 to 3.2/10
  • At 9:00 PM, “Las Vegas” (5.8/10 HH rating, 8.95M viewers, 2.8/8 A18-49 rating) did not falter much from its premiere numbers the week before, doing enough for a 2nd on the hour in households, viewers and adults 18-49.
    • Week-to-Week Numbers:
      • Households – 6.0/10 to 5.8/10
      • Viewers – 9.28M to 8.95M
      • A18-49 – 3.1/9 to 2.8/8
  • At 10:00 PM, the Chevy Chase guest starring episode of “Law & Order” (7.1/13 HH rating, 10.71M viewers, 3.1/9 A18-49 rating) rebounded very strongly from its poor numbers last week with a strong number two on the hour in households, viewers and adults 18-49. The series was the highest rated program on the night for NBC in households and viewers. Gains were 18% in households, 22% in viewers and 19% in adults 18-49 from the week prior.
    • Week-to-Week Numbers:
      • Households – 6.0/10 to 7.1/13
      • Viewers – 8.79M to 10.71M
      • A18-49 – 2.6/8 to 3.1/9

ABC finished in third for the evening with a 4.9/8 HH rating (7.18M viewers) and a 2.5/8 A18-49 rating.

  • Last Week’s Numbers:
    • 4.9/8 HH rating [#4]
    • 7.57M viewers [#4]
    • 2.5/8 A18-49 rating [#4]
  • At 8:00 PM, a repeat of “Grey’s Anatomy” (4.1/7 HH rating, 5.96M viewers, 2.1/7 A18-49 rating) has taken over for the canceled “Extreme Makeover”.
    • Week-to-Week Time-Period Numbers (“It’s the Great Pumpkin, Charlie Brown—40th Anniversary”):
      • Households – 4.6/8 to 4.1/7
      • Viewers – 7.89M to 5.96M
      • A18-49 – 2.6/9 to 2.1/7
  • From 9:00 PM to 11:00 PM, a special two-hour edition of “20/20” (5.3/9 HH rating, 7.78M viewers, 2.7/8 A18-49 rating) stayed relatively even from the week prior.
    • Week-to-Week Numbers:
      • Households – 5.6/10 to 5.3/9
      • Viewers – 7.97M to 7.78M
      • A18-49 – 2.7/8 to 2.7/8

The CW followed in fourth place with a 2.9/5 HH rating (4.80M viewers), and a 1.6/5 A18-49 rating.

  • Last Week’s Number’s:
    • 2.7/5 HH rating [#5]
    • 4.44M viewers [#5]
    • 1.4/5 A18-49 rating [#5]
  • From 8:00 PM to 10:00 PM, “WWE Smackdown” (2.9/5 HH rating, 4.80M viewers, 1.6/5 A18-49 rating) grew from last week and put up a strong enough performance to ensure a fourth place finish for the network ahead of the struggling FOX. The program peaked in its second hour to a 3.1/6 household rating (from a 2.7/5 in its first).
    • Week-to-Week Numbers:
      • Households – 2.7/5 to 2.9/5
      • Viewers – 4.44M to 4.80M
      • A18-49 – 1.4/5 to 1.6/5

FOX finished in fifth for the evening with an 2.4/4 HH rating (3.52M viewers) and a 1.3/4 A18-49 rating.

  • Last Week’s Numbers:
    • 8.7/15 HH rating [#1]
    • 13.64M viewers [#1]
    • 4.0/12 A18-49 rating [#1]
  • At 8:00 PM, the returning “Vanished” (2.3/4 HH rating, 3.33M viewers, 1.0/3 A18-49 rating) opened in its new time-period and didn’t do very well losing 45% of its households, 49% of its viewers and 52% of its adults 18-49 crowd from the last newly aired episode back at the end of September.
    • Episode-to-Episode Numbers (September 25, 2006):
      • Households – 4.2/6 to 2.3/4
      • Viewers – 6.47M to 3.33M
      • A18-49 – 2.1/5 to 1.0/3
  • At 9:00 PM, “Trading Spouses: Meet Your New Mommy” (2.5/4 HH rating, 3.68M viewers, 1.6/5 A18-49 rating) improved some from its lead-in (especially in adults 18-49 where it grew a substantial 60%) but still didn’t do enough to take FOX out of fifth place for the night.
    • Episode-to-Episode Numbers:
      • Households – 2.3/4 to 2.5/4
      • Viewers – 3.80M to 3.68M
      • A18-49 – 1.3/5 to 1.6/5

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart11-3-06.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research