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TNT gets strong performance from NBA opening night

The October 31st doubleheader between the Chicago Bulls/Miami Heat and Phoenix Suns/Los Angeles drew the largest audience for a premiere night of basketball on TNT since the 2003-04 season, averaging a 1.7 household rating. That was up a strong 38% from last year’s opening-night doubleheader, which averaged a 1.3 household rating.

TNT also posted major gains in the networks key demos, including men 18-49 (988,000) where it was up 39% from last year’s 712,000.