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Broadcast TV Ratings for Thursday, November 2, 2006

ABC and CBS split the night as CBS takes households and viewers and ABC wins the evening in adults 18-49 on the strength of another “Grey’s Anatomy” win. FOX’s “The O.C.” premieres very poorly.

CBS finished in first for the evening with a 10.5/16 HH rating (16.42M viewers) and second in adults 18-49, delivering a 5.3/13 rating in that demo.

  • Last Week’s Numbers:
    • 8.5/13 HH rating [#2]
    • 13.21M viewers [#2]
    • 4.0/11 A18-49 rating [#3]
  • At 8:00 PM, “Survivor: Cook Islands”, (9.1/14 HH rating, 15.56M viewers, 5.5/14 A18-49 rating) improved very nicely from the week prior (where it was the only new program on the evening for CBS) and although it lost to “Ugly Betty” in households, it held a strong lead in viewers (1.84M) and adults 18-49 (1.1 rating points).
    • Week to Week Numbers:
      • Households – 7.7/12 to 9.1/14
      • Viewers – 12.61M to 15.56M
      • A18-49 – 4.1/11 to 5.5/14
  • At 9:00 PM, “CSI: Crime Scene Investigation” (12.8/19 HH rating, 20.53M viewers, 6.9/16 A18-49 rating) stayed virtually even from the last new episode two week ago, increasing slightly in households and viewers.
    • Episode-to-Episode Numbers (October 19, 2006):
      • Households – 12.7/19 to 12.8/19
      • Viewers – 20.50M to 20.53M
      • A18-49 – 6.9/16 to 6.9/16
  • At 10:00 PM, “Shark” (8.9/15 HH rating, 13.17M viewers, 3.7/10 A18-49 rating) dipped a little from its last new episode, but still provided a very strong outing. The only thing to look for is the adults 18-49, where there was a 12% slide to a season low.
    • Episode-to-Episode Numbers (October 19, 2006):
      • Households – 9.1/15 to 8.9/15
      • Viewers – 13.71M to 13.17M
      • A18-49 – 4.2/11 to 3.7/10

ABC followed in second for the evening with a 9.5/15 HH rating (14.09M viewers) and first in adults 18-49, delivering a 5.6/14 rating in that demo.

  • Last Week’s Numbers:
    • 8.1/13 HH rating [#3]
    • 11.76M viewers [#3]
    • 4.1/11 A18-49 rating [#2]
  • At 8:00 PM, “Ugly Betty”, (9.3/15 HH rating, 13.72M viewers, 4.4/11 A18-49 rating) grew from last week in all categories on its way to a win for the hour in households.
    • Week to Week Numbers:
      • Households – 8.9/14 to 9.3/15
      • Viewers – 13.15M to 13.72M
      • A18-49 – 4.2/12 to 4.4/11
  • At 9:00 PM, “Grey’s Anatomy” (13.9/20 HH rating, 20.96M viewers, 9.0/21 A18-49 rating) lost some steam, mostly in the key adults 18-49 demo, but still won the evening in households, viewers and A18-49.
    • Episode-to-Episode Numbers (October 19, 2006):
      • Households – 14.4/21 to 13.9/20
      • Viewers – 22.50M to 20.96M
      • A18-49 – 9.6/23 to 9.0/21
  • At 10:00 PM, “Six Degrees” (5.3/9 HH rating, 7.59M viewers, 3.2/9 A18-49 rating) just can’t seem to find an audience, dipping to new season lows in all categories. It’s hard to imagine ABC keeping the show in the time-period for much longer. I wouldn’t necessarily expect an outright cancellation though. Then again, ABC sure has held on to the show for a long time in the period, so perhaps they have no intention on trying to find it a new slot. We’ll find out soon enough.
    • Episode-to-Episode Numbers (October 19, 2006):
      • Households – 5.7/9 to 5.3/9
      • Viewers – 8.36M to 7.59M
      • A18-49 – 3.4/9 to 3.2/9

NBC finished in third place with a 7.4/12 HH rating (12.02M viewers), and a 4.8/12 A18-49 rating.

  • Last Week’s Numbers:
    • 5.5/9 HH rating [#4]
    • 8.40M viewers [#4]
    • 3.0/8 A18-49 rating [#4]
  • At 8:00 PM and 8:30 PM, “My Name Is Earl” (5.8/9 HH rating, 9.57M viewers, 4.1/11 A18-49 rating) and “The Office” (5.2/8 HH rating, 8.87M viewers, 4.2/10 A18-49 rating) put up good numbers and improved in all categories from their respective last new episodes two weeks ago.
    • Episode-to-Episode Numbers (“My Name Is Earl” – October 19, 2005):
      • Households – 5.1/8 to 5.8/9
      • Viewers – 8.56M to 9.57M
      • A18-49 – 3.4/10 to 4.1/11
    • Episode-to-Episode Numbers (“The Office” – October 19, 2006):
      • Households – 4.8/7 to 5.2/8
      • Viewers – 8.46M to 8.87M
      • A18-49 – 3.8/10 to 4.2/10
  • At 9:00 PM, “Deal or No Deal” (7.9/12 HH rating, 13.09M viewers, 4.6/11 A18-49 rating) was NBC’s top performer for the night in all categories and showed good growth from the week prior. It’ll be interesting to see just how much change in ratings there will be in this slot once “30 Rock” and “Scrubs” take their places at the end of the month (November 30).
    • Week-to-Week Numbers:
      • Households – 7.0/11 to 7.9/12
      • Viewers – 11.03M to 13.09M
      • A18-49 – 3.5/9 to 4.6/11
  • At 10:00 PM, “E.R.” (9.0/15 HH rating, 13.77M viewers, 5.6/15 A18-49 rating) provided another strong outing, winning its time-period in all three main categories, holding off “Shark”.
    • Episode-to-Episode Numbers (October 19, 2006):
      • Households – 9.1/15 to 9.0/15
      • Viewers – 13.72M to 13.77M
      • A18-49 – 5.6/14 to 5.6/15

The CW followed in fourth place with a 2.5/4 HH rating (4.15M viewers), and a 1.8/5 A18-49 rating.

  • Last Week’s Number’s:
    • 2.5/4 HH rating [#5]
    • 4.23M viewers [#5]
    • 1.9/5 A18-49 rating [#5]
  • At 8:00 PM, “Smallville” (2.9/5 HH rating, 4.93M viewers, 2.1/5 A18-49 rating) had another strong outing, making slight gains across the board. Though it should be noted that the series is down year to year, as are most WB/UPN programs (3.3/5 (2.4), 5.41M viewers).
    • Week-to-Week Numbers:
      • Households – 2.9/5 to 2.9/5
      • Viewers – 4.79M to 4.93M
      • A18-49 – 2.2/6 to 2.1/5
  • At 9:00 PM, “Supernatural” (2.0/3 HH rating, 3.38M viewers, 1.5/3 A18-49 rating) lost a little steam, but is still providing a respectable performance for the new network.
    • Week-to-Week Numbers:
      • Households – 2.2/3 to 2.0/3
      • Viewers – 3.67M to 3.38M
      • A18-49 – 1.7/4 to 1.5/3

FOX finished in fifth for the evening with a 2.4/4 HH rating (3.56M viewers) and a 1.5/4 A18-49 rating.

  • Last Week’s Numbers:
    • 9.4/15 HH rating [#1]
    • 14.52M viewers [#1]
    • 4.5/12 A18-49 rating [#1]
  • At 8:00 PM and 8:30 PM, “‘Til Death” (2.9/4 HH rating, 4.31M viewers, 1.7/5 A18-49 rating) and “Happy Hour” (2.2/3 HH rating, 3.18M viewers, 1.4/3 A18-49 rating) didn’t do much to ensure they’ll be around for much longer, decreasing their audience from their last airings.
    • Episode-to-Episode Numbers (“‘Til Death” – September 28, 2006):
      • Households – 3.7/6 to 2.9/4
      • Viewers – 5.72M to 4.31M
      • A18-49 – 2.4/7 to 1.7/5
    • Episode-to-Episode Numbers (“Happy Hour” – September 21, 2006):
      • Households -3.0/5 to 2.2/3
      • Viewers – 4.40M to 3.18M
      • A18-49 – 1.7/4 to 1.4/3
  • At 9:00 PM, the return of “The OC” (2.3/3 HH rating, 3.38M viewers, 1.5/3 A18-49 rating) was probably the nights biggest surprise. The series experienced a devasting loss of viewership both from where it started last season and where it ended. The third season ended back on May 18th with a 3.9/6 HH rating, 6.50M viewers, and a 2.9/5 A18-49 rating. As you can see from the comparison below, it was down 52% in households, 55% or 4.12M in viewers and 55% in adults 18-49 from its season 3 premiere.
    • Comparison of Season 3 and 4 Premieres:
      • Households – 4.8/8 to 2.3/3
      • Viewers – 7.50M to 3.38M
      • A18-49 – 3.3/5 to 1.5/3

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart11-2-06.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research